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Mobile banners - Should I be testing more copy variations and less styles? (5)

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Hey guys,

I was about to launch a campaign and I got curious to what other people do for this. Let's say I am going to create 10 banners for an angle, I usually do 5 very different styles of banners with 2 copy variations each.

This is my current setup:

Angle 1: 5 Banners Styles x 2 Copy Variations = 10 Banners
Angle 2: 5 Banners Styles x 2 Copy Variations = 10 Banners

Should I be testing more copy variations and less styles? What do you guys do?

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once you have an idea of which banner styles work, you'll be able to re-use those styles against more and more angles so later on your setup may be something like:

2 banner styles x 10 copy variations

then once the best angle is nailed down you can run through more banner styles as you optimize.

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What he said
Although i go with 5 banner styles that are radically different and 20 to 50 different banner text aka angles initially.

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thanks guys

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What I normally do is to stick with 3 design styles (which are known to work best) and then I will test it with 3-5 angles.

Eg. If I have 3 angles then I would test 3 x 3 = 9 banners on that particular campaign.

Trust me because what matters most is the "angle" that you use for that particular campaign. As long as your angle sells and the flow through out your funnel is smooth, then it will convert the visitor.

Once I locked down at the best angle, then I will ask my designer to create another 10 other designs based on the winning angle.

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