I used to have a bunch of mobile utilities app installs I'm running on pop traffic sources which were generating 50-60% roi and they have dropped to close to 0 within 2 weeks. I'm confused on what to do.
The landers I'm using are ripped and then improved on using cashvertising ideas and some other books.
I realized back ground changes can change roi massively, but only in certain countries, maybe because it's a fresh new look?
Acquisition of new traffic sources seem somewhat too expensive at around us200-300.
Even at its peak I was making us100 daily at my main traffic source, is this too little? Should I work on more offers? In the same vertical? Or maybe try another vertical?
Campaigns will burn out eventually. Perhaps you saturated your audience and they are now ignoring your pops, or perhaps you have a competitor who has helped with this.
You should look at your data and glean something from it. After 2 weeks were most of the IPs repeats? Did your volume drop? Did cost at the traffic source go up?
I'm not sure what you mean by "Acquisition of new traffic sources seem somewhat too expensive at around us200-300" but this is just part of the game. Make new campaigns. Test new offers. Test new traffic sources.