For an offer, if you are doing a direct link, what should be an average conversion rate per 100 visitors?
For example, if you send 100 visitors (adult), to a dating offer directly, what should be the % that convert for CPA (lead)?
I was promoting an offer directly, it got 1 conversion for $2, then I put up a pre-sell landing page and it got $6, but I was still losing money.
Help is appreciated.
Thanks!
There is no average conversion rate that anything should be.
Look, you need to understand that sending clicks to an offer is influenced by dozens of variables that you do and don't control.
Thus the average conversion rate will be between 0 and 100%. That's as accurate of an answer anyone can give. In any case, the conversion rate on it's own isn't even important - you need to also consider traffic costs and offer payout/revenue.
If you get more specific people may be able to give better answers, e.g. for Adult dating campaigns on TJ in the US, what kind of conversion rates have you attained through direct-linking to webcam offers? Because it's specific and based on their experimental evidence.
To give you an analogy:
You are tasked with heading into town and walking down the main street.
1. You can wear whatever clothes you like.
2. You can say anything you want to anyone.
3. The weather will be sunny ± blizzard.
4. You are trying to sell something. It could be anything. It could be bags of peanuts, it could be motorcycles, it could be health insurance.
5. You don't know anyone you are trying to sell to. They are strangers.
Given all this information, of every 100 people you approach and talk to, how many will you convert into sales? How much money will you make?
Hopefully you can see this is a completely nonsensical question.
I'm just curious because if the adult traffic from one source gets no sales for a direct link to the offer, then is it really possible to add a pre-sell and get some sales? (In my own thinking, I would say that the affiliate network has done much optimization so you should see some sales from the direct link?)
Advertisers will usually optimise their main landing page(s) for conversion rate.
However, for your campaigns, your angle will make or break the campaign success and angles are something rarely fully exploited with just a banner.
In most cases, the advertiser landing page is not cohesive enough with your angle to effectively drive conversions.
This is why you need a bridge page, to connect the dots, and ideally multiple variations of the offer lander to test.
Can a lander turn a 1000-click-no-conversion direct-linked campaign into a winner? Absolutely.
Does direct-linking to the offer give a decent measure of offer potential? Sometimes. If it's a simple app install, sure. If it's a long form submit or requires a sale, then not so much. The difference between warming up a prospect to the idea of filling out a form or benefiting from some service, vs sending them to it directly and without much convinving, can be remarkable.