What is "normal" conversion rate (or CPA?) for a successful campaign? (2)
What is "normal" conversion rate (or CPA?) for a successful campaign?
Hi
I'm running my first mobile campaign round (non optimized yet, waiting for each campaign to reach 15 USD) now and I have a really low conversion rates.
Example:
Clicks: 1,706
Conversions: 3
which is 0,18% of the clicks. This gives a CPA of 3,85 USD when each conversion gives only 0,32 USD 
So my ROI is pretty low right now..
How "normal" is this conversion rate for an unoptimized campaign? How much % of the clicks should give conversion in a "successful" campaign?
Is it normal to have such low conversion rates in the first round of an affiliate campaign for a new offer?
The is no "normal" CR. There is only profitable, break even and unprofitable.
If you go through the processes in the newbie guide you should get more of an understanding on how to create your campaigns, and how to read your data.
You should be focusing on how to set up your split tests effectively so you can make your next decision.
There is no problem with your initial CR as long as you are following a process! 
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