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Can't Get Any Impressions (13)


09-24-2014 01:55 PM #1 madskills (Member)
Can't Get Any Impressions

So this is what I did:

1. Picked a CPA offer (nothing similar to "risky" weight loss or biz op type).
2. Configured my cpvlab with three different affiliate offers (no LP's, just direct links)
2. Added some banner creatives to bonadza, got them approved.
3. Bid on 20-30 websites (bids vary from 1.00 to 6.40).

The problem is I can't get any impressions.

According to a helpful bonadza manager:

"The main problem that lies here is that a portion our publishers are blocking non-branded
offers, and affiliate offers in general, including the ones you selected in your campaign. I'd suggest that you do 2 things:
-Include a 160x600 and 728x90 sized banner, this will drastically increase your chances of getting traffic
-Add a lot more placements. Our volume for the US is substantial, but for this kind of offer you'd have to be
a bit more aggressive when adding the creatives."
I tried adding more placements with no results. Now I am using only the most popular 250x300 and I don't want to move to any other size for now, I want to drive traffic using them.

What does it mean to "be a bit more aggressive when adding the creatives"? And how should I know what is a good bid? Should I start bidding low and go higher if I don't get any impressions?

Any suggestions would be highly appreciated. Thank you.


09-25-2014 12:41 AM #2 zeno (Administrator)

By aggressive they probably mean to add a lot more placements.

Did you just add high volume ones? Just add a lot more placements and bid aggressively but with a low daily budget, that way you will find out where you are getting impressions.

Desktop display CPMs can be astronomical. A $20 CPM on some high volume US sites is not uncommon.

Another approach would be to add the top 100-200 placements in a specific category or across the board and bid low, e.g. $0.50 CPM.

That way you may find cheap traffic sources. You can bump bids systematically and explore the inventory from bottom to top.


09-25-2014 12:43 PM #3 madskills (Member)

I now have 111 traffic sources. Still 0 impressions. The bids vary from $1 to $20.5. Should I try raising the $1 bids one by one? By how much should I start raising them $0.5-$1? What should be my default bid I should start with?


09-25-2014 10:55 PM #4 madskills (Member)

150 various traffic sources with various bids and still nothing...


09-26-2014 12:46 AM #5 zeno (Administrator)

Sanity check: are all your ads approved?

I would set the campaign budget to say $10 and then raise the CPM bid to $20 on everything.

If you get no impressions, just talk to support again.


09-26-2014 12:47 PM #6 madskills (Member)

Yes, they are approved. I will try adding more creatives though.

So if my daily budget is $100 I should start with default bid of $1 and start raising it until it receives any impressions or I reach $20 mark?


09-27-2014 05:23 AM #7 zeno (Administrator)

You should be far more aggressive and use your campaign settings to your advantage.

Set your daily budget to $10 or whatever the minimum is.

Now raise your CPM bids to $20 on every single placement.

Your problem is that you are not getting impressions. So change your test conditions so that you absolutely should get impressions, with a safety net to stop excessive spend.

If you still don't get impressions, it will be a technical issue of some kind.

It's also much more convincing to a support team when you tell them "hey, I have 10 creatives that are all approved in campaign X. I am targeting US traffic, above the fold, no other targeting. I have bid $20 CPM on 100 placements and am running a daily budget of $10 but still have zero impressions. Please investigate".


09-27-2014 04:33 PM #8 madskills (Member)

A great and smart advice. Thank a lot zeno


09-28-2014 05:14 PM #9 madskills (Member)

$20 def. bid on 150 placements did not help. Still 0. I am really disappointed with bonadza. Looking forward to what the manager will have to say about this.


09-28-2014 08:43 PM #10 quinnn (Member)

Asking the obvious here, but still, have you considered a different traffic source?


09-29-2014 01:38 AM #11 zeno (Administrator)

Quote Originally Posted by madskills View Post
$20 def. bid on 150 placements did not help. Still 0. I am really disappointed with bonadza. Looking forward to what the manager will have to say about this.
Yep, you need them to look into it.


09-29-2014 12:48 PM #12 madskills (Member)

It looks like your URL is on a global block list, and is not very suitable for the type of publishers that we have.

I apologize about this. I understand that you might not be pleased with the experience you had with us, so if necessary
I can issue a full refund on your order.
I am not sure if he is referring to our tracking domain or is it the CPA offer we are targeting (it's an old CPA offer so it might be blacklisted).

It's a strange bump in a road. Does this happen often (having the URL @ some global block list)?

I am a bit disappointed with this situation, and them taking 4 days to approve my creatives so I am taking the offered refund and moving somewhere else (sitescout).

Edit: the global blocklist is not so global - sitescout is burning my budget like a beast with the very same campaign.


09-29-2014 11:21 PM #13 zeno (Administrator)

That makes sense and explains the behaviour you saw.

The blacklist they are using will probably have nothing to do with SiteScout and could be from the exchange(s) they plug into and agreements with pubs to maintain quality.

It's a good thing really that they have that, it means a more level playing field and higher quality pubs stay on.

What was the offer? Is your tracking domain old? Check both on MyWoT and Google e.g. "offer name scam" to see if there is consensus. If it's your typical crappy affiliate offer, it wouldn't be surprising that it was blocked.


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