Gaming on FB - Need help to figure this out (18)
Alright guys I'm going to try and get this up and running as I have been putting it off for a while but I'm going to need help.
So far I have signed up to 2 affiliate networks - should I, do I need to sign up to more even if I don't end up running any traffic to them for some time? Or is this a good way to get kicked out?
I have picked a couple of offers that they run and been approved to run traffic on them. Now when I look at the creatives, the people/company running the offer have made a bunch of crappy ones. Do I need to use these or can I disregard them and run my own? Do I need to submit them for approval?
I had signed up to
Like I said, I need a bit of guidance. Once all these hurdles are out of the way I can focus on designing and split testing ads.
Hi Matthavok - I am sure one of the mods will chime in, but from my experience.
You should make your own ads, and you should also use the STM modded prosper202.
I would highly advise following the guide by Zeno for FB (at least for your first couple of campaigns, it will show you what you need to do, then you can change it up from there) as well as thee guide on how to set up STMp202 (he has a link in the guide, I think caurmen wrote that)
Great stuff - getting going is the first hurdle!
I'd recommend signing up to more networks. No credible network is likely to kick you off for not running traffic for a bit.
DO NOT, I repeat, DO NOT run the crappy creatives that are supplied with the offer. They'll do nothing but waste your money.
The
However, you should get a VPS or CDN account too - as you say, you'll need landers at some point.
Hope that helps! Looking forward to hearing your first results.
Thanks for the replies.
So on the note of crappy creative, do I need to submit my own or can I just run them?
And whilst starting out will I need to have my own domain for
I'll get it all set up tonight hopefully...
@zeno is definitely your man to go to for gaming on Facebook. Read his stuff on here! Had to honor of speaking with the kiwi himself and he knows his shit.
Update.
Setup my first campaign tonight! Tracking and all. I feel quite proud of myself as it initially confused the hell out of me...
Will start it tomorrow morning so I can keep track of everything.
Great job! Looking forward to seeing some fresh data we can help you crunch
Nice work!
Aite, got some results.
Pretty meh but for my first run I didn't expect much.
The wins:
- Figured out how to use
- Used the geo-redirect feature outlined by @Zeno and it worked a treat.
- Collect some data to evaluate and make calculated decision on where I should go from here.
- Got to know my AM a bit better.
The fail:
- 76 clicks for around $40 with no conversions. So a CPC of $0.52, I need to lower this. I guess my targeting needs to be focused more as CTR was average at around 0.17 on FB.
- I couldnt figure out how to get FB's pixel to fire through the AM postback. Would I need to complete a conversion?
I guess I need to work on my offer as right now it is pretty broad and I am targeting a broad audience. Might try a different offer too.
Why do you think I am getting clicks from other countries where I am not targeting in FB? I've taken out those which would have come from FB/websense but still got a bunch from other countries...
What country are you targeting? Certain ones are more prone to this sort of bleed. FB's country targeting is not always IP-based -- a user from the US currently in Canada will still get US ads if their profile says "Lives in New York City".
As for FB's pixel, this can't be fired in the same way as a postback - in needs to be placed on the advertiser thank you page and loaded by the client. This is not always possible. You need this if you want to see leads in FB but don't need it. If you pick website conversions as your objective it generally asks for a pixel, just pick any - if you can't place one it's really irrelevant.
Bleh, thought I posted in here a few days ago but it must have not gone through.
I'm targeting NZ of all places. I guess I can give leway to some traffic coming from people offshore using their facebook.. is there a setting in FB that turns it to specific location only like adwords?
What do you mean by location?
You can target people in NZ or various places in NZ, but it is based on profile so you will get people abroad.
What does your data say in your tracker? There is a lot of flux between NZ and Australia. You will also get automated checker clicks but these are easily discerned by their carrier.
Firstly, I don’t know exactly your attention of signing up to many networks,Is it because of the clickloss on network, or you’d like to balance the price among the different networks, Or other reasons? In my view, you’d better have a long term relationship with a network.
2.On server, you should decide whether it’s worth to create LP , after all ,the LP will cause partial clickloss. But you can have a judgment according to the payout,cr and the number of clickloss. And if you are bound to create LP, you should know that , there are different performance in difference geos, even by one server. Anyway, you should take the cost of server in consideration.
3.for the creative, I think you can just run the one which have a good performance.but your it is easy to optimize if use yours.
Actually I don’t understand your attention exactly, and do you know ?
Originally Posted by tiger_haha
1. Affiliate marketers always use a number of networks. Firstly, no one network has every offer, would you do all the shopping for the rest of your life at one store? Of course not. Secondly, split-testing networks is critical - different networks have different brokering paths to their offers, different network-advertiser relationships, different payouts/conversion rates, different server infrastructures, different payout terms, different available creatives, etc.
2. It's always worth testing an LP and they do not cause click loss. Understand that sending users to a landing page is not click loss. Click loss is where you lose clicks, by definition, and you aren't losing them - you're selling them. You could argue that when you send them to a lander they are more valuable, and less 'lost' than they are with direct linking. Sever and landing page load performance is a completely separate issue for one to address and really doesn't factor in to the 'should I test this' question - nor do the relatively miniscule costs of a server.
3. Run one gaming creative? Are you mad? Running one creative in any situation, unless after massive optimisation based on collected data, goes against every intuition of a marketer.
Originally Posted by zeno
Thanks for your advice,it’s really help for me.
I can’t agree to your first opinion any more. We should work with some networks, after all, every network has their differences.
About the click loss, Maybe there is some difference on description between us. In my view,the lp can cause the click loss. a good*LP*is good for the cr, but if the*loading speed*of LP is too slow,*it will lead*the audiences lose their patience to jump to your*conversion page. so if we do LP or not, we need to balance the number of*increasing of CR*and the click loss .for example, *for direct link, if there is*1000*Clicks go*to the download page, CR is*5%.*And as the same,*1000*clicks*to*your LP,* there are only 500 because of various reasons from*LP*to google play, and your*CR*is*9%. In this case , it's obthe direct link has a better performance.
This is my opinion, and welcome your criticism and guidance.
Yep, you're absolutely right about this effect LPs have that you should consider - and the difference here is mainly our definition of click loss.
For me, click loss = clicks that disappear due to poor network connectivity and various confounding variables.
If landing pages load slow, and people bounce - to me this is not click loss as the click is still tracked, rather the landing page performance/CTR now reflects a combination of it's actual CTR and the drop off from load speeds. Hence, you can split-test a fast and slow loading landing page and look at how this effects CTR. If bounce rate equates to click loss, it fundamentally compromises your test.
Originally Posted by zeno
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