Hello i need a little advice for teespring ads (7)
For a teespring ad... what is best to use on manual ocpm bidding? can anyone explain please why to use the default or why to choose manul? wich one is best?
oCPM is complex but I do cover it in my FB guide. I swear that oCPM is one thing and then another. I treat it like an average CPM bid and go from there.
Set $5 for actions and just test it. That is the default.
What kind of ad you are using (i.e. a Teespring campaign) is really irrelevant to your bid mode - it's more about targeting, audience size, how much you can afford to pay per engagement, etc.
Hey zeno, thanks for the reply..
First thing first you are the FIRST and only person who doesn;t tell me "just set to default and you are good to go let fb do the work".
i am new to fb ads, i started to learn from mistakes, in the last 3 weeks i burned like 700$ on fb ads with no tipping teespring campains... i knew that this would happend, and i consider those money a good investment for learning. i prefered to burn $ in trial and error then to just go and buy some wso who tells yous "do that do other set default and you are set to go" i also watched liek TONS of tutorials and read alot in the lasdt 3 weeks.. and evrywere i look evryone say use default ocpm let fb handle it.. wich in my opinion after trial and errors is just not so ok.. i think the manual bidding on oCPM is the key. maybe i am wrong..
what i tested in the last 3 week... i wanted to get on the teespring train .. did my research before i started.. good design good targetig as much as possible to avoid broad interests. good image for ad , red yellow green border in combination with red or white or black or any color i thought would break fb pattern .. then i started the fb ads thing... i tryed with 5-20$ test for clicks to web site (cpc cpm ocpm(default)) conversions to website (cpc cpm ocpm default) post page engagemnt with image post , with link post, normal post dark post you name it... i tested almoast evrythign i could think of.. then cople of days ago i thought... something is wrong in what i am doing... something is veri strange that NOBODY talks about oCPM manual bidding...
now i am planing my final test to try to understand the manual bidding of oCPM .
I plan to make 6 diffrent but very close same niche shirts. so i would have 6 teespring urls for my shirts and will try to target for example same interest. i plan to make fan page.. did my home work on that also .. to have good cover photo good profile photo a nice first post image , contact info, about us, evrything. then i will upload 6 images for the ad with a design that i know would get atleast 5% ctr (3 weeks of testing so i know wich colors are good for ctr). then for those 6 images i will do 6 fb ads liek this:
1 ppe -same inerest - ppe -ocpm-default bid
2 ppe -same interest ppe -ocpm - social bid X$
3 ppe -same interest ppe -ocpm - reach bid x$
4 ppe -same interest ppe -ocpm - click bid x$
5 ppe -same interest ppe -ocpm - action bid x$
6 ppe -same interest ppe -ocpm - bid on all 4 options the amount i put for each of one in the previous 5 ads.
will burn 10$/day on those for 2 days .
after the 48 hours pass i will compare teh results and based on the results i will try to make new ads like ppe -oCPM -combined bidding depends on each of the results i got.
any suggestion for the test i plan to do? audience i will try to keep it from 500-1.2 mil targeted
ok right now i am on 5 tests.
TEST 1: 2 sales
TEST 2: 2 sales
TEST 3: 0 sales
TEST 4: 0 sales
TEST 5: 0 sales
Should i keep pushing all up to 20$ and see results after 20$? or to keep only the ones that alrdy got sales and kill the others even if the ctr is good ?
I would definitely push them all to $20.
With CTRs of 15% you would be stupid to stop at $7 spend for a product that pays $8-15 profit! per sale!
I would take Zeno's bidding advice, he has a "beautiful mind" when it comes to numbers.
This is shaping up to be a nice looking campaign. Nice work mate!
thank you guys i will keep pushing them.. kind of low website clicks on those but alrdy 3 conversion from all of those
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