very low ROI on whitehat campaigns (12)
recently i have started running some stuff on mobile and desktop newsfeed, that is not cloaked, in verticals such as careers, auto, gaming etc.
they are all green or yellow myWOT. i optimize images/copy etc pretty actively and yet can't cross then 10-20% ROI mark. this is on decent spend amounts mid four figures.
is this par for the course for FB if you are running whitehat stuff. i wouldnt know to be honest.
No mate. I guess it depends on the vertical, but that's not my experience.
Are you direct linking or using a LP?
If its a LP then just split test the hell out of it, try different angles etc. Breaking even on an offer early on, especially a white hat one, is a really good sign!
No, you can definitively have a higher ROI on whitehat campaigns.
Actually the fact that you are already profitable is a great sign.
Keep playing with the ads and landers and you will soon have triple digit ROI.
Originally Posted by 12as26
- You say mid-four figures, so let's assume about $5000 spend a day.
- You say it is running at 10-20% ROI, so let's assume at ~15%, so about $750 profit per day.
- You say it is pure white hat, so let's assume that this is a more or less sustainable activity that you can run safely for a year (so 365 days) or more.
That is now $273,750 profit a year on a total revenue base of $2,098,750.
As problems go, these are nice problems to have.
I'd much rather have this problem than having to worry about a 250% ROI black hat campaign on $1000 of spend that can get pulled away at any time.
Unless, of course, that four figures includes the decimal point
Nice post... that makes a good argument for low ROI campaigns having value.
Originally Posted by radiosurf
Nice post... that makes a good argument for low ROI campaigns having value.
usually theres always a 'big fix' that can double the ROI of any campaign. Whether its a new lander, new type of lander, different ad copy, more refined targeting, different ad unit, particular exclusions, different higher converting offer, etc., its always important to be exploring whats 'the doubler'.
@CMdeal, the math you point out is nice, but from my experience those numbers dont work out on facebook...audiences get burned through quickly and ROI fluctuates a lot, and its more of a 'burst campaign' approach in my experience. Get something working, optimize, expand the f out of the audience, and grab as much cash as possible, until you burn out the angle, then create some new angles and try it again.
I wish I could find consistent FB compliant camps that were getting me 10 percent ROI. This coming from a guy who gets inconstant blackhat ROI at 100+ percent.
it must be have a zone to optimize, at the first, the cost is relatively high, after running for a period of time, the ROI will be higher.
Originally Posted by johnaff
The other thing to keep in mind about numbers like these are they are fantastic if you are also acquiring a customer or an email address you can market to in the future...all follow up sales are virtually pure profit, and you can use that email list to direct people to CPA offers, relevant pages with Adsense, etc. And even if Facebook gets huffy and shuts you down, you will have built an asset the will continue to give you money long after your initial campaigns are over...
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