ALL About Angles - The STM Authoritative Angle Index (20)
One of the hardest concepts to grasp in AM is that of the "Angle" - and even if you're an experienced affiliate, it can be tough coming up with fresh new ones.
So here's a collection of STM's best and brightest angle knowledge to help you out!
Guides
Can someone please define ANGLEs like im a 12 year old?
What do you consider an angle?
Confused what an angle is, how it differs from an offer or a niche, or how to think about them? In these two posts, the best brains of STM set you straight.
Tip Create Fiendish Angles with the 7 Deadly Sins
Finch gives you an emotion-based way to generate all the angles you're likely to need.
Tip STOP ignoring angles!
The definitive post on angles from MrGreen - what are they, and why do they work?
Trouble Finding Angles? Retrain Your Eyes and Never Run Out Again.
BenPOF offers a great way to look at the world that'll leave you with more angles than you know what to do with.
The Perry Marshall Swiss Army Knife Approach
Tjin explains one of the best-known copywriting approaches to angle creation - the Swiss Army Knife.
Coming up with unique angles?
Loads of STMers suggest their own favourite ways to come up with TONS of angles.
Coming up with campaign angles - step by step
Tjin takes us through a way to come up with angles ripped from the headlines.
BOOM! - Creative Ways for Crazy New Angles
Bbrock32 shows us the full process he uses to select angles and a seriously innovative way to test them on a new angle!
Using Pintrest For Pics and Angles and Interest Targeting
Tjin shares not just how to use Pinterest for angle generation, but how to use it to gauge the likeihood that angles will work!
Resources
A few gazillion angles for adult dating
Finch highlights a resource that will give you more porn angles than you could ever, ever need.
The Lifeforce 8
Tjin explains Ca$hvertising's "Lifeforce 8" model for angles.
NEW Service IDEA - Coming Up With Angles For You - NEED YOUR INPUT
Need angles and don't want to bash your brain on them yourself? IAmAttila's new angles service could be for you!
Tip Interesting places where you can find fresh angles for your campaigns
Tjin shares some of his favourite places to find news-based angles.
Great Angle for 50+ Dating BenPOF shows the importance of research in this great share for anyone doing older dating.
Examples
What i mean by a really good 'campaign angle'.
Stackman gives some great examples of tired vs original campaign articles, focusing on the PUA niche.
Question about Adult Angles
Many top STMers jump in to answer questions about adult angles, including whether they can be too niche!
21 angles - What do you think?
Taking a single sweepstake offer, the STM community demonstrates how to generate literally hundreds of angles for it.
This guy knows how to use angles effectively!
Learn angles by watching this amazing New York millionaire sell potato peelers.
You think you understand angles, but you have no idea
If you think your angles are creative - they're nothing on this.
Case Study Experimenting New Angles for Battery Saver Apps
Bbrock32 gives us a fully-worked example of using angles in a campaign - complete with before-and-after and full details on which one converted best!
Campaign Sneaky Angle For Some Gnarly Profits!
Maynzie shares a particularly genius angle idea he used on Facebook some time back...
Marketing power - right angle always win
One of the most famous angles of all time - can you be this fresh and original?
That is a library and a half of angle goodness, cheers for this Caurmen!
Anglelicious thankyou Caurmen!
Awesome effort! Major props to you.
Don't rush your angle.. a good angle WILL make or break your campaign
This is as close to a Bible on direct marketing tactics as you will find on the Internet or in any bookstore.
solid angular gold. I need to be more disciplined about this. thanks for putting this together.
Brilliant!
Thanks for sharing !
Post duplicated here :
http://stmforum.com/forum/showthread...ve-Angle-Index
Awesome compilation of great info! thanks a lot.
@gizvator - good spot! That's deliberate - vBulletin doesn't have a symbolic link function, so I duplicate indexes both in the relevant forum and the index forum to make sure people can find them.
Excellent, thanks
Great share, thanks caurmen
wow thanks man
Fantastic resources...I'd also recommend Gary Halbert's 1996 Copywriting Seminar In A Box, if you can find it...back in the pre internet days, when you had to lay out a lot of cash for testing direct mail/magazine/newspaper, coming up with the right hook or angle was incredibly important, else the test would break you, and nobody did that better than Gary.
My favorite Halbert angle for the dating market was, "How To Get Laid Over and Over...Even If You Don't Deserve It!" And, of course, his newspaper ad for Tova Borgnine's perfume launch...."Tova Borgnine Swears Under Oath That Her New Perfume Does NOT Contain An Illegal Sexual Stimulant!" That ad, run in the LA Times, got 8000 people to mob the Century Plaza Hotel for the perfume launch, and started a multi million dollar company overnight (which, I believe, was eventually screwed up, but the launch is worth studying).
Good god those are some good angles/headlines. I wonder where the best place to look for that product is?
Originally Posted by caurmen
Anyway I've got the Halbert's one on my harddrive, can upload it if you want, its about 500mb, not sure what's the best place to upload it tho.
@cmdeal - hmm, interesting idea!
Just had to add a little humor to the angles section...this video is all about why it's so important to "have an angle, Charlie"...some of you guys will recognize it immediately, you younger guys who haven't seen the whole thing, well, don't wait, watch the whole move and get a "cultural education"...you'll see the 1970's turn into the 1980's before your eyes:
https://www.youtube.com/watch?v=tHgMsvpFm08
Thanks for the list. 
Originally Posted by johna5150
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