My first real campaign - Adult Dating (16)
Hi,
This is my first media buying campaign. So the goal is to break even! Will update this thread from day-to-day with my results. I'm using prosper202 for my tracking purpose.
Offer
NL Dating offer (Payout 3.6€ DOI)
Traffic Source
Exoclick: Selected Anal/MILF/Teen in categories and targetting a few premium sites CPM based (TNAFlix/Sex.com/Pornoxo). I set the CPM to 0.102 (just above the minimum). Hopefully it will get me some traffic to get started with. Frequency capping of 1
Banners
I've gather 9 banners from the SPY tool. See what angle works and will create new banners accordingly.
Pre-Landing
Trying 6 pre-landers with basically 2 sorts of angles. The rest of the pages are a littie different to see what details work and what not.
Offer Landing
3 different offer landings.
The pre-landing and offer landings are server randomly.
So hopefully will get some data soon! If I'm missing something in my data above, feel free to point me out 
Log
12 hours
I got 2K of impressions and no clicks.
Added some extra premium spots to test out and increased the CPM bidding to 0.124 and frequency capping to 2. Hopefully this will get me some data.
Day 1
I changed some spots in exoclick, so that all spots are in-video or NTV, no more footers (because they didn't gave me any clicks and were eating my budget). I also increased my CPM rate and added 1 more country to the mix (BE).
All my banners had up to 10K+ impressions and stopped the ones with a low CTR (less than 10%), is this a good idea ? I'm not doing any pre-landing/landing page exclusions yet because I want to collect more data.
Invested: 18,13
Return: 10,8
ROI: -40%
Banners Data:
Pre-landing page data:
Landing page data:
- Landing1: Clicks 17 - Conversion 0 => 0%
- Landing2: Clicks 12 - Conversion 2 => 16.7%
- Landing3: Clicks 17 - Conversion 1 => 5.9%
Regards,
Ward
Walter - I'm quite new around here but perhaps you or one of the mods could set this up as a follow along?
Best of luck with it!
DOH - Ignore me! Hadn't realised it already was!
Nice start man, looking forward to your first analysis and results 
Good start and good luck!
Only minor point - I'm not sure if a freq cap of 1 is ideal? But I don't do Exo, maybe it is for testing the waters.
frequency cap of 1 is fine for testing the waters. then adjust accordingly. only thing is exoclick sometimes likes to reject campaigns if you set the cap too low. depends on who is approving at the time
from the looks of it, your setup seems good. only thing I would add is to throw in a few more offers to test too. does this offer also have a SOI? toss it in the mix
Ah yeah I didn't take note to the freq cap, I've never really gone as low as 1, but Angry Old Lady knows his stuff!
cheers man.
normally I start off with a cap at 1/24 for exo mainly just to avoid any nasty surprises as their bidding system can be a bit finicky. also its good to start low and wait a bit to see how much traffic you can expect with your current adjustments and wait for exoclick to actually start rotating your banners. nothing is more annoying to check your stats, see a $300 spend on a new campaign with 80% of that spend from 1 banner. bah! as for increasing quality for a cap at 1/24, i've never seen much benefit. although those nasty surprises tend to happen mostly with RON traffic.
After almost 12 hours. I got 2K of impressions and no clicks. Added some extra premium spots to test out and increased the CPM bidding to 0.124. Hopefully this will get me some data.
I don't want to do a RON because of the saturated results. (can be a pain on a low budget).
Originally Posted by angry old lady
from the looks of it, your setup seems good. only thing I would add is to throw in a few more offers to test too. does this offer also have a SOI? toss it in the mix
Originally Posted by walterwhite
Thread updated with Day1 data!
Questions:
- Is there any way to get more traffic without increasing CPM ? I think this just comes to changes of banner sizes ? Currently on have 350x250.
- How do you know if there are users bidding over you ?
- Is it already worth filtering out traffic sources or is this to premature ?
When bidding CPM, there are basically just 2 ways to get more traffic with the same targeting:
- higher frequency capping
- higher CPM
As for seeing what your competition is bidding, you can view the top bid in your campaign settings under "3 - Configuration & Pricing", see the picture below:
Keep in mind that this feature is known to be quite buggy though, so take the info with a grain of salt.
I won't filter out anything at that point in your campaign, compared to the payout your spend so far is still pretty low.
This is a numbers game, and with the .CPM prices you are paying you won't make much or any money at all.
The idea is to optimize your banners/landing pages etc. and to get many conversions at a low profit.
You're probably now in the mindset of 20 conversions = €72 - (traffic cost) @ low CPM = perhaps some profit
But what you should probably consider is 100 conversions = €360 - (traffic cost) @ higher CPM = probably MORE profit
The higher the risk, more often, the better the final payout.
Before you continue with this campaign ask yourself this:
1. What is my testing budget (Determine this NOW). Don't just start and think... aaah I just try another $100. That's unprepared working.
2. What is your main goal. How much money do you want to make daily/weekly/monthly and do you want to do this full- or sparetime.
3. Are you willing to spend countless hours to get things going. This is not a 8 hour job... Traffic runs 24/7
Cheers!
Dennis
Originally Posted by dennis
Thanks for your feedback! I know the answer to these 3 questions
But I actually have no idea what a high VS low CPM is (that's where experience comes into play I guess). I'm currently running some ads on premium spots with a CPM of 0.140.
In terms of traffic, I don't get that much. But want to start small as RON will only get my data saturated over tons of sites. Because I will only do a MAX 200$ traffic run to get data, premium is better for me since I have a lot of data on some traffic sources (the premium spots) and optimize accordingly. With 200$ on RON I would just end up with a bunch of data, that I can't use to optimize traffic sources.
Let me know if I'm wrong here
Regards,
Ward
When I just started out I concentrated on ONE traffic source and targeted just ONE site.
I invested $1000 to understand what the demo was and what they are looking for and from that point it's.... "easy"
1. Just make sure that this spot is not saturated (if you're still in cloning mode).
2. That there's enough traffic available to scale
3. Start in a language you speak/know
If possible i would try to split test the offer with a SOI offer...
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