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POF Clicks Thru results different to Prosper202's results (10)


09-17-2014 03:42 AM #1 lachz17 (Member)
POF Clicks Thru results different to Prosper202's results

Hi guys,

I'm running a typical campaign on POF that sends the traffic to my landing page. I've noticed that the number displayed from POF for the amount of people who click on my ads (which was 32) is different from the number provided by Prosper202 that shows the number of people who saw my landing page (that number was 20). I'd understand if the numbers were only 1 or 2 off, but a difference of 12 is pretty high.

I've checked my landing page URL's for each ad, they are all working. Was wondering if anyone knew what this problem could be?

Thanks


09-17-2014 03:56 AM #2 kacperp (Member)

What is your loading time?
If it is high, that might be a reason of the high bounce rate.


09-17-2014 08:10 AM #3 zeno (Administrator)

Firstly, always look at the entire campaign period to avoid time zone issues.

If it's still there, it's likely click loss.

Bounce rate has to do with people not clicking through on your lander, not whether they get there.

If you use redirect-based tracking e.g. with the STM-modded tracker, a large difference generally points to tech issues e.g. your server not serving the page to people well = timeouts, clicks lost, etc. Could happen if you have a crappy server and/or poor connectivity on the user end.

Sometimes traffic sources will report more clicks that you actually got, for various reasons.

If it's vanilla p202 which uses onpage javascript tracking, it could be javascript blocking by the users or poor page load times > script doesn't execute.


09-17-2014 10:25 AM #4 lachz17 (Member)

Thanks for the help guys,

hmmmm It's not a load time issue, since it loads in 851ms from the US, which is where I'm targeting. And I'm using beyond hosting.

It's definitely not a time-zone issue, i've checked that. So I guess it is click loss.

I'll run it for a bit longer to see if the problem still occurs, and i'll try find the solution.

Thanks


09-17-2014 10:36 AM #5 zeno (Administrator)

How big is the lander?

851 ms is actually quite high for an optimised lander on a US server for US traffic -- at least in a Pingdom test.

How are you testing the load speed and where is the lander hosted?


09-17-2014 08:48 PM #6 lachz17 (Member)

Here's a link to the lander http://sheislookingforyou.com/russian-girls/

I'm hosting it with beyond hosting, and I did the test with pingdom set to New York


09-18-2014 12:40 AM #7 zeno (Administrator)

Ok, so that page loads very slowly for me and also hangs showing the loading icon indefinitely.

You really need to clean that page up.




400 KB! Are you mad!

Firstly, watch this: http://stmforum.com/forum/showthread...esktop-Landers

1. You may have a caching issue with jpgs. When I refreshed that page the background image kept reloading, and my browser didn't want to cache it for some reason.2
2. The bg image is far too big. It's about 200 kB and the above data doesn't even include that! So your page is something like 600 KB!
3. For chrissakes rip out all the javascript that you don't need! You do not need museutils or anything jquery related and they are contributing something like a second to your load times.
4. Your png elements are all large for what they are as well. Pass every image you have through kraken.io.
5. You appear to be loading a tonne of webfont data. Include the fonts you use, not the entire font set. Try using the Google Font libraries instead.


09-18-2014 01:00 AM #8 lachz17 (Member)

Am I mad? Yes probably haha

Thanks for the reply I wasn't expecting so much info

I'm going to watch this video and I'm going to sort this shit out right now.

Cheers mate


09-19-2014 08:14 AM #9 lachz17 (Member)

Ok, so I've watch your video and have made some changes.

Here's the original site speed before I optimized anything.

Click image for larger version. 

Name:	pingdom2.png 
Views:	42 
Size:	53.6 KB 
ID:	3561

Click image for larger version. 

Name:	pingdom1.png 
Views:	44 
Size:	94.5 KB 
ID:	3562

And here's the optimized version

Click image for larger version. 

Name:	ping1.jpg 
Views:	41 
Size:	47.4 KB 
ID:	3565

Click image for larger version. 

Name:	ping2.jpg 
Views:	42 
Size:	52.5 KB 
ID:	3566

Would you say this is acceptable for a landing page? I'm going to try it out and hopefully my click loss problem has been resolved.


Forget about the attached thumbnails


09-19-2014 08:53 AM #10 zeno (Administrator)

Much better!


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