Obesity Campaign setup (11)
I have set up my first campaign with a Clickbank product about obesity.
My Facebook ad is running and I set a daily budget of $10 and a bid of $0.47
I didn't setup a landing page. I sent the traffic directly to the sales page. I might be doing something wrong here but
I wanted to speed up the process to see how my campaign would do.
I have attached the result for the past two days. No sales yet.
Questions and feedback are appreciated
Thanks
It is generally not a good idea to direct link to a Clickbank product from FB (or adwords). You might be ok, but it's not something I would advise.
If you are going to DL then make sure you check the WOT rating on the domain first.
Thank you for your comments nickster.
I gues I should have used a URL Cloaker. I will use bit.do with my next campaign.
Or do you have any suggestions which cloaker to use?
I think you may misunderstand what cloaking means - link shorteners are not related to cloaking.
It's not about the URL you use on Facebook (to an extent), it's about the destination.
If you haven't read my Facebook guide, do that. It outlines quite clearly that you should check all offers on MyWoT and be confident of how Facebook feels about certain offer types.
If you haven't checked that offer on MyWoT and it is red, you have already risked your account.
Even if it isn't red, be aware that the diet vertical is precarious territory.
I wouldn't recommend starting on Facebook with Clickbank offers, especially any in the weight loss / miracle remedies etc. verticals.
Hi zeno,
Great advice thanks a million. I read through all the Facebook guidelines and it's much clearer what to consider when setting up a campaign. I did the WOT check and the site is rating yellow and the comments are 99% positive.
I also decide to seek one on one professional support as I take this business serious. I want to succeed with this. And of course I will be more careful which offer I pick to promote.
Thanks again.
What exactly determines the MyWoT ratings? How come STM is rated red, for example? I must admit I never paid too much attention to it when running offers, even on FB... albeit I haven't run many (if any) shady offers in my time.
Originally Posted by equadox
Unfortunately, many players use MyWOT data to make business decisions, including Facebook which uses MyWot to determine the cleanliness of a link or an ad.
They also have ridiculous 'super-users' who's rankings appear to have a billion times more clout than others.
E.g. the user superman (or similar) who manages to rank something like 10,000 unique sites daily.
One vote from that user and a green rating turns red.
There was a good case study I believe by Jonathon Volk who was banned from Facebook because his blog ranking flipped green - red overnight. He called out this superman user and IIRC was banned from MyWoT immediately.
You've had six clicks in two days? Are you saying that your CPM bid is 0.47 cents and budget is $10 per day? You're not getting enough traffic and it is going to take like 2-3 weeks to get any data. Even then the data might be negative, as in the product doesn't convert... Time to speed it up a bit. Double your payout, that's your budget for today. You'll find out if the product converts or not without wasting weeks to get the info. You also need to raise your CPM bid most probably, go high and get some nice quick data. You can change bidding strategies after you find out if it converts or not.
Also, there is a strong possibility you are going to get banned. A guy was banned on here the other day for running weightloss CB on facebook. I would reconsider your vertical. Plenty of other stuff on there...
Thanks for your questions and advice waylander.
To answer your question. My bid is $0.47 per click and the budget is $10 per day
Is there any particular reason why FB is banning accounts with weightloss products from CB?
Originally Posted by clifford66
Saying all that, they actually do not ban all weightloss products, just the ones that they (and their members) view as providing little value and a bad user experience. They do that several ways, one is to use services like WOT and another is by getting feedback from their members (x'ing and reporting ads etc.).
They might also be generalising to a degree with Clickbank products as probability dictates that the offer wont provide great value (although thats not always the case). I think Google actually takes that approach.
Facebook don't like affiliates very much as they see us as providing little (to no) value to their members and we are always trying to game their system. By doing this it makes people less likely to want to click ads in the future and thus effects their bottom line.
The best way to have a long term campaign that Facebook is less likely to ban you for is to put yourself in their shoes and assess whether your ad/LP makes you look like an affiliate (who provides little value) and whether its likely for the visitor/customer to complain (or x) your ad in the future.
Like everything, if you provide value then you are much more likely to have a sustainable long term business. With FB hit and run marketing can be very profitable, but its hard to sustain and you'll need a good supply of fresh accounts.
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