Facebook Cracks Down On Click Bait: How Will This Affect Ads? (16)
Facebook Cracks Down On Click Bait: How Will This Affect Ads?
Not sure if this was already posted...checked a little bit but didn't see anything:
http://newsroom.fb.com/news/2014/08/...click-baiting/
Does anybody know if this applies to ads as well or is it just going to be related to organic post distribution?
Personally, my results for the last week have been pretty bad and my ads use really click-baity type headlines. It's not that the clicks are more expensive or the CTR's are dropping though - to the contrary, I've been getting very cheap clicks lately and good lander CTR's. But my CR% on the offer side has tanked for like 6% overall down to around 2%
I would think Facebook would punish the click bait ads with lower quality scores and thus, higher costs. But is there a way I could be getting these high CTR's, low CPC's, and terrible conversions some other way? Maybe bad newsfeed placements?
Seeing the exact same thing on some accounts and then the opposit on other accounts. All of this with the exact same ads.
Dumbest thing I ever heard.... DONT USE CATCHY LINES TO GET PEOPLE TO CLICK ON YOUR STUFF. AKA dont be a good advertiser or we will slap you
Originally Posted by scito
Originally Posted by bogeyguy
Originally Posted by scito
If they are taking bounce and return rates into account then maybe a script to send someone to another page when they click the back button might be an idea. Maybe even to another offer 
Pretty sure its focused on organic feed placement only. That will influence ad performance though since the headlines will be less repetitive.
Split test with another offer?..
Do you measure conversions from paid ads? Is it possible to track what could change in an audience any way? Geo?.. May be clone this campaign or re-create it on another account? Just shooting in the dark..
I've heard that FB started paying more attention to bounce rate, but you're saying that CTR is good - its weird indeed.
THIS is NUTS!
P.S. Edit: Ok may be I am too tired and emotional, need to chill
Facebook prioritises user experience over everything else.
They want people to see compelling content that garners likes, shares with friends and so on.
It is well within their ethos to clamp down on organic content that people click on but don't socially interact with.
I posted this a few days ago, my account was locked the other day and I was convinced it was b/c of UID scrapping at first. I never got an explanation until I emailed them multiple times. In the end, someone told me they can't support "ad farms" and posted a link to the same article the OP posted telling me my account was using click bait headlines.
I was surprised they were so frank, I even asked nicely to check my site again, that I have quality content and she reviewed, came back and said I can't continue to advertise b/c of the click-bait crack down. I can't say my organic distribution has suffered yet, but my ad performance (on a newly opened account) isn't doing so well...
Originally Posted by zeno
I think the two are slightly different issues.
For organic reach it's about optimising their algorithm to favour legitimate content with social clout.
For paid traffic they are probably just targeting people in the same swoop who are using click-bait headlines and sending people to shallow content, e.g. articles on viralnova type pages with lots of other videos/ads etc.
People will get caught in the crossfire for sure, but I can't say I don't think it's a good thing for them to do this -- someone will benefit.
The more those kinds of ads disappear, the better for advertisers promoting e.g. gaming, retail and lead gen products.
You're probably right, Zeno but I think that either changing the algo on paid traffic or specifically seeking out advertisers that promote click-bait articles is part of their agenda. Viralnova and other sites (I run one in Europe) rely on sponsored posts until they get big enough, that's why you probably see tons of click-bait articles in your feed, none of it organic. I work for a big publisher that also runs in-feed ads (similar to FB newsfeed stuff) and they're cutting off click-bait advertisers as well by modifying the algo to favor other sites.
Originally Posted by zeno
I haven't seen much in the way of decrease in organic reach yet, it's business as usual for me still so far, and everything I post is typically click-bait.
Same here on the organic side. I've had one of my best days to date and reached close to 75% of my entire audience with 2 out of my 4 posts today. The other two reached about 35%, still pretty good when you hear the average organic reach dropping to all time lows.
Originally Posted by rebyrth
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