Hi guys,
Case 1 : Campagn A with Budget $1000 per day and CPM $0.30
Case 2 : Campagn B with Budget $50 per day and CPM $0.30
Both are running on the same source, with same material.
Usually, witch campagn will be displayed first ?
Will the Campagn B get some traffic as the Campagn A has the same big but is ready to spend a lot more money ?
Does the sources traffic have a tendency to favor big budget campagns over small ones ? Or have they a tendency to complete all small campagns and then deliver the rest to the big ones ?
Thanks.
This highly depends on the traffic source and usually they won't share the exact algorhythm on which they base traffic distribution to prevent people from "gaming" the system.
If I had to guess, I'd say they would prefer campaign A, but as always the only sure way to prove/disprove a hypothesis like this is to set up a split test and see for yourself.