[Facebook] Targetting multiple interests at the same time (5)
Hey,
I played with facebook ads a year or so ago, and I think that it was possible to target multiple interestes at the same time.
I made a comeback, but I can't find this option.
By multiple interests I mean people who are interested in A and B, not A or B.
Is it possible to do? If yes, how can I do that?
Not with broad/precise interests.
This is possible with some combos of partner categories, behaviours, and custom audiences.
Thanks Zeno.
I figured out to create a custom audience having multiple interests, but it is a long process - basically scraping data from the opengraph and then finding common IDs.
Be aware that you can't upload User ID-based custom audiences now (unless they are connected with an app of yours).
You can apparently use other tools to convert these to Facebook Emails and then target by those, but I wouldn't advice relying on scraped audiences anymore.
Edit: Actually, I recall FB recently made some progress with their AND vs OR operators and interests - will look this up for you, you might now be able to do several broad interests or categories together, I'm blanking a bit!
So, flexible_spec may now allow targeting Interest A and Interest B and Interest C but it may be PMD-only at the current stage.
I haven't seen it available for precise/broad interests yet but it will certainly be useful!
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