Raising Budgets (8)
We use to just raise budgets at the end of the day but still saw cpc costs rise with larger budgets.
Now that FB has budget pacing, when are you guys raising budgets?
Still no harm raising at the end of the day 
Is the budget pacing new? I raised a budget mid day last week, and FB gobbled it up like nothing... and at a lower CTR rate than previously, so it was obviously a poorer placement just to spend my budget before the day was over.
They have day-parting now, but it's not as you'd think.
It's for lifetime budgets - so to use it in the way we want to, you will have to take the approach of setting a lifetime budget and raising it every other day.
In your experience, is using that method helping to keep the CTR from dropping overnight and see PCs from going up?
I have never used it so no feedback unfortunately!
If its for lifetime how does algo know how much to spend in that part of day. How much do u increase lifetime by ?
How do we calculate ?
(lifetime / days) / hours = spend per hour
My ads are on continuous and i manually turn on and off 840 am to 840 pm .. they will hit almost 4k on the dot every day .. im maxed here for months
How do i get more per page or do i need to create more pages to get more spend power ?
The algo will try to spend your budget evenly up until your ad group end date.
If you have a lifetime budget of $1000 and the end data is 72 hours from now, and you have the ads scheduled to display for 12 hours a day, then there are 36 hours of active time left:
Average ad spend per hour = $1000/36 = $28
The algo will of course take into account volume so as to not give you $28 an hour at 3 AM and also at 3 PM....
So, set a lifetime budget and the end date however many days in the future to make the lifetime divide out to your desired daily spend.
You could also set the lifetime spend to your daily spend, set the scheduler to do the same hours each day, set the end date to midnight, and then push the end date forward every day + add on more lifetime budget.
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