So hired a designer, whose skills are pretty good.
He doesnt know anything about IM and has not made any banners, fb images etc before.
How would you go about training him ? How to explain what sort of images work ?
I know because ive been in the industry for a long time and have a "feeling" that tells me what works what doesnt lol, but how do i train him in this?
I'd recommend showing him a bunch of banners that have worked well for you in the past, and asking him to copy that style.
Then, as he creates banners, give him info on what banners worked and which ones didn't.
If he's good, he should rapidly pick up the techniques that work best.
And of course, keep chatting to him and sharing tips on banner creation from your experience - as soon as you start you'll be surprised at how much you can put into words.
To add to what caurmen said, you may want to organize and compile those images so you can use them again. That way if you have to hire another person, you'll have materials ready and your worker can training and working right away.
Aside from the previous advice.
Get him a whatrunswhere account. Tell them to look up specific offer names, that will always give them a good idea on what is going on. It will bump up their learning curve dramatically.
Give him/her visibility into the metrics that are important, e.g. CTR, CPC, CVR, etc, so that the person learns quickly that good design in this business does not equate to what is commonly considered good design in other fields.
DAM! This is exactly the answer to all my woes in the thread I just posted. Next step find a designer!
WHAT. AN. INFOGRAPHIC!
As a newbie, I can't afford to hire a full time designer. The obvious choice is a freelancer from freelancer, odesk, elance etc.
Any tips when trying to find a long term designer? Is it a matter of giving them small regular tasks and seeing who works best and keeping them sweet? I find freelancer relationships tend to be short lived for one reason or another.
^^ You could get 2-3 friends who do different affiliate stuff then you do and hire a full time high quality outsourced designer!
STM will be the perfect place for this. Collect X months in advance and pay the designer from your bank. Easy peasy
This thread has some great tips/advice - thanks guys
^^ Just make sure they're good friends!
I want to do this for so many different areas in life. 1 being for daily lifestyle assistant type of stuff