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Straggle with my first Adult Campaign (12)

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Hi,

I have setup and running my first adult campaign since 26 days now and I am struggling to get into a positive ROI.

Campaign setup:

For this campaign I am using Traffic Junky and promote in German Speaking Countries an offer "young man dating older women" (Web only no Mobile Ads).

Here are the data I have so far:

• Spend: 568.40
• Sales: 333.63
• ROI: -234.77

• Banner Impressions: 1,401,288
• Banner CTR: on average: 0.12% (for the latest two banners I am getting a CTR for 0.16%)
• Banners I have tested: 28
• Landing Page CTR: 35.62%
• Landing Pages I have tested: 5
• Offers: I have tested 3 different offers with one that really outperformed the other two.

I am running now this campaign for 26 days now and I had only about 6 positive days (but not on a specific week day) and now I am struggling and have no idea what to do, test next to get a positive ROI.

What I think and like to know:
1.) I think that the Landing Pages are not a problem so fare with 35% CTR
2.) What CTR can I expect with the banners when they are well performing (I am advertising on Youporn, so only static banner can be used)? Is 0.3% possible in adult marketing or is 0.16% to 0.2% what I can expect?
3.) Should I go with another offer (but I really don't know any other offer in this market "young man older women" in for German speaking countries)?

Thank you very much for your feedback, suggestions and tips on this.

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Well, looks like you've been doing a lot of things right - multiple offers and landers, plenty of banners, and a solid amount of conversions for your traffic.

First thing - ROI is normally calculated as a percentage. In this case, you're at -41% ROI, which is definitely promising if not yet profitable.

I'm afraid the first thing I need to do is fire a bunch of questions at you!

Offers and landers - what were the CVRs for the landing pages and each of the offers, and over how many conversions was that? What's your payout on these offers?

Is that spend and sales total including the other offers and landers you tested? If so, what's the stable spend and sales from the top lander and top offer over the last few days?

Also, have you been promoting in multiple countries, or just one?

Have you tried multiple placements within YouPorn, or just one? Also, have you tried other sites beyond YouPorn?

In answer to your questions -

1) They could be higher, but the real key for landers is the conversion rate. What conversion rate are you getting from clicks from lander to offer?
2) It's hard to tell from the data you have given so far where the likely leak is. If you can give more information (see the questions above) we can probably start to narrow things down.
3) You don't necessarily need that particular angle on the offer - a generic adult dating offer can be "spun" as a specific niche with your lander.

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If you are advertising solely on YouPorn, I would firstly make sure the banners and landing pages are designed to blend in with the site.

It's always an advantage when you know where your banner is displaying, so see if you can exploit colour schemes, typefaces etc.

Next place I'd look would be the frequency cap and the bid itself.

Test a high budget with frequency of 1, vs. low bid with looser frequency cap. Which one gets you closer to break even?

If you still can't push the ROI any closer to profit, I would then look at moving to alternate websites -- using your data as a sign post.

YouPorn is a punishing place to start. It's high quality traffic and a lot of affiliates will be sitting in front of you with paybumps (or running direct).

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Thanks caurmen

Here are the data you requested:

CVR: 2.52% with 60 conversions
Payout per Offer: $ 5.56 - There was only one offer that really converted, with the other two I haven't got any conversion

This is what makes me struggle. There are days with no conversion at all and suddenly I am getting a day with ROI +90%. So I don't change anything on the setup (banner, landing page) but the next 4 days I am getting a ROI of -64%.

I have just started with one country. The idea was to get into a positive ROI and then try another country with the "winning" setup and experiences I have got out of the first campaign.

I have started with the Video B placement und the past view days with Video A placement to get more impressions. They idea here was also to get into a positive ROI before trying other sites.

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Hi Finch, thank you very much for your suggestions

Yes, I have tried different banner design, like black background white text (as the Yourporn Video B and A page has a black background. I have also tested other colors like brown background, red frame around the banner, frame around title etc.

For landing page I have used the same background color like the offer page but as I am having and landing page with 15 tips for "Meeting older Women as a younger Man" (this is the best converting landing page so fare) I have a very long landing page regarding to the offer page. So my landing pages are more the kind of lander I have used for selling other stuff (not in the adult business) where you giving tips etc. to get the sales.

Do you think it is more successful to have short lander like the one you see really often like "you may see some picture of your neighbor here - please confirm that you are 18 etc." (you know what I mean)?

This is a very good idea. I will try this out.

Yes, I was thinking of this too but before going this way I thought it's better to ask for some advices in the forum.

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I'd recommend moving to a less competitive placement to start. As Finch says, many of the affiliates you're competing with will have advantages you can't match yet.

Is that CVR from lander to offer, or total from click to offer? My gut feeling is that's a bit low - how many networks have you tested that offer on? I'd definitely test it across a few.

Also, over how many days is that data gathered?

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Thanks caurmen, I will try another site and pause the Youporn campaign.

CVR is from my landing page to offer page and I have only tested this offer with TrafficJunky (the only one I have subscribed for adult dating). What other networks would you suggest for adult dating offers? JuicyAds.com, TrafficFactory.biz, Trafficforce.com?

The data are over 26 days.

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All of those sources + Exoclick - join them all.

Lots of different placements available on all of these, just don't pick a HUGE tube site and ideally not the US.

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Definitely pick those sources, should really look into Trafficforce, Trafficfactory obscure placements, things outside the 300x250 etc. There is big easy ROI in europe/latam

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Thanks zeno and manzie, I will join them as well and do some testing for non US markets

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Definitely man, get outside of the US as its such a heated competition. Most affs there have great relationships with advertisers and outsourced teams so its hard to compete with. But if you do some searching in less competitive placements there are some gold nuggets for the taking!

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Thanks maynzie,

I will definitely try the offer on European markets. I have signed up now with ExcoClick and JuicyAds and got just approved. Still waiting for the ok with TrafficFactory and TrafficForce.

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