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Managing CPM Spend (8)


09-10-2014 01:12 PM #1 karim0028 (Member)
Managing CPM Spend

Hey Guys,

Im buying CPM traffic on a traffic source... Their servers are on GMT+0 Voluum is on EST, ~5-6hrs diff....

Im having a hell of a time reconciling my P/L... Is there a best method to do this? The time zones dont match, so its pain staking to tell if your profiting or losing per "day"....


09-10-2014 01:31 PM #2 jennatalia (AMC Alumnus)

You can change the Voluum time zone. See settings.


09-10-2014 01:36 PM #3 karim0028 (Member)

yeah, but im not only running one campaign and one source.... Most other sources are on EST...


09-10-2014 01:43 PM #4 jennatalia (AMC Alumnus)

If you're passing traffic cost into Voluum, then it's already time-adjusted.


09-10-2014 01:45 PM #5 karim0028 (Member)

its CPM, Voluum is not an adserver, it only tracks visits; while CPM charges per impression... You have to do it manually. But, with the time zone diff its not lining up easily


09-10-2014 02:05 PM #6 jennatalia (AMC Alumnus)

CPM Banner?
CPM Text Ad?
CPM Pop?
CPM Direct navigation?

Is there a reason why you need to aggregate P/L across all campaigns instead of on a per-campaign basis?


09-10-2014 02:06 PM #7 karim0028 (Member)
Managing CPM Spend

I'm talking about a per campaign per day basis... CPM banner


09-10-2014 02:11 PM #8 jennatalia (AMC Alumnus)

Then you'll be flipping back and forth the Voluum time zone so you can get the specific campaign's stats.


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