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Managing CPM Spend (8)
09-10-2014 01:12 PM
#1
karim0028 (Member)
Managing CPM Spend
Hey Guys,
Im buying CPM traffic on a traffic source... Their servers are on GMT+0 Voluum is on EST, ~5-6hrs diff....
Im having a hell of a time reconciling my P/L... Is there a best method to do this? The time zones dont match, so its pain staking to tell if your profiting or losing per "day"....
09-10-2014 01:31 PM
#2
jennatalia (AMC Alumnus)
You can change the Voluum time zone. See settings.
09-10-2014 01:36 PM
#3
karim0028 (Member)
yeah, but im not only running one campaign and one source.... Most other sources are on EST...
09-10-2014 01:43 PM
#4
jennatalia (AMC Alumnus)
If you're passing traffic cost into Voluum, then it's already time-adjusted.
09-10-2014 01:45 PM
#5
karim0028 (Member)
its CPM, Voluum is not an adserver, it only tracks visits; while CPM charges per impression... You have to do it manually. But, with the time zone diff its not lining up easily
09-10-2014 02:05 PM
#6
jennatalia (AMC Alumnus)
CPM Banner?
CPM Text Ad?
CPM Pop?
CPM Direct navigation?
Is there a reason why you need to aggregate P/L across all campaigns instead of on a per-campaign basis?
09-10-2014 02:06 PM
#7
karim0028 (Member)
Managing CPM Spend
I'm talking about a per campaign per day basis... CPM banner
09-10-2014 02:11 PM
#8
jennatalia (AMC Alumnus)
Then you'll be flipping back and forth the Voluum time zone so you can get the specific campaign's stats.
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