Jason Spievak, CEO of Invoca, was recently published on TechCrunch talking about the growth of calls.
Read more here>> http://techcrunch.com/2014/09/06/did...the-new-click/
This is why pay per call is experiencing growth now!
Highlights:
Google recently announced Website Call Conversions
Twitter began beta-testing click-to-call earlier this year
Facebook is rumored to add the click-to-call function soon
Google says that 70 percent of mobile searchers have already connected directly with businesses from the search engine page using click-to-call
Mobile search will generate more than 70 billion calls from consumers to businesses in 2018
Inbound calls convert into customers 30 to 50 percent of the time
"So why should businesses care? While clicks to a website convert into customers about 1 to 2 percent of the time, inbound calls convert into customers 30 to 50 percent of the time, and typically at a higher average order value. The bottom line is that people are more likely to call when they’re further along the purchase path — when they have questions or are ready to make a big purchase and want to complete the process with a human."
Best three lines in the article!