There are a lot of Voluum users here, so I was just wondering what you guys do about this. In Prosper202, you can update your CPC to your actual click costs but this is a feature the Voluum team is still working on: http://feedback.Voluum.com/forums/23...y-update-costs
I emailed them about it and Antoni, one of the guys on their team, said it's high on their list but they still don't have a concrete deadline for it.
If you're running Facebook or Adwords, can't really pass the click costs through the link so can't choose "Auto" as an option for the Cost model when setting up a campaign.
For now, do you guys just select "Do not track costs" and then track your spend and ROI manually elsewhere? Or do you just set some random guesstimated bid and then adjust with your own calculations after the campaign runs for a little while (this is what I've been doing)?
I'd recommend tracking your spend and ROI elsewhere. There's no publicly available tracking solution other than POFpro that can really do a good job on tracking spends at this point.