I'm piecing together elements of my campaign. I have not touched pof in a long time so I am not sure how many banners and landing pages I need.
My first campaign is targeting women over 30, that earn more than x dollars.
I will be running 300x250 banners. Do I need 20 banners? Or am I going to get enough traffic with 20 banners per demographic?
There's no definitive answer to this as each campaign is a little different.
Head over to the Follow Along section and read through some of the posts. There is GOLD posted by POF vets, and it will tell you the best rules of thumb to begin with.
I believe Caurmen's getting started guides have a lot of useful info regarding numbers of banners and things like that. Check them out too.
Thanks, I will take a look at some of the follow alongs and see what I can find.
The Getting Started Guide does indeed cover this - see below for the link!