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Twitter ADS? (17)

09-05-2014 12:09 PM #1 mr dimitri (Member)
Twitter ADS?

Hi guys,
Twitter started to release the advertising platform also to small publishers. Did anyone tried it until now?

09-05-2014 12:20 PM #2 cmdeal (Veteran Member)

It definitely is much lower intent traffic than many of the other sources that we use.

09-06-2014 11:57 AM #3 caurmen (Administrator)

@cmdeal - how are the costs looking so far?

09-06-2014 05:09 PM #4 the_writer (Member)

I know a guy in the IM space doing okay with Twitter ads. He uses it for list building, gets subscribers for 50-70 cents each.

Seems like a good idea, but I can see it burning out very quickly. Let's say you're promoting weight loss - you can easily find all the famous fitness or weight loss people on Twitter and advertise to their followers... But how many time can you do that and still see results?

I don't know, maybe I'm oversimplifying it.

09-07-2014 12:36 AM #5 mr dimitri (Member)

I gave it a try... Atm i'm around 20 cents/click with a really really broad niche...

09-09-2014 01:42 PM #6 nt2000 (Member)

I do a lot, 300+ install/day using Twitter ads for my "day" job. Twitter have in the last few months released a product that is mobile app install specific that is converting like crazy. The cpc is roughly 15-25p. But it depends what @handles your targeting.

I'm not sure how this knowledge would help me in the affiliate world as the ad product only works if your the app owner.

Any ideas welcome.

09-09-2014 04:12 PM #7 caurmen (Administrator)

Eeeeenteresting. I think I need to add Twitter to my "to-test" list.

09-09-2014 11:07 PM #8 stackman (Administrator)

The review team aggressive or lax on twitter?

09-10-2014 10:16 AM #9 nt2000 (Member)

erm... it might be different as we are account managed but we don't have any approval process.

I'm sure if we started running ads with 9 inch dongs they might have something to say.

10-09-2014 08:29 AM #10 cmdeal (Veteran Member)

Originally Posted by caurmen

@cmdeal - how are the costs looking so far?

My guys have been doing quite a lot of experimentation on this over the past few weeks, and they are finally starting to crack this. Costs are roughly in line with some of our lower intent traffic sources.

10-09-2014 08:37 AM #11 nt2000 (Member)

Interesting. What ad products are they using? Website cards?

10-21-2014 12:42 PM #12 isdaron (Member)

guys, is it possible to target Twitter audiences in Germany? I can't signup for Twitter ads from a German legal entity for now, but that doesn't necessarily mean that it would be impossible to target German users, would it?

10-21-2014 01:39 PM #13 nt2000 (Member)

You can target by country.

10-21-2014 02:05 PM #14 cmdeal (Veteran Member)

Originally Posted by nt2000

Interesting. What ad products are they using? Website cards?

Yes, website cards.

10-21-2014 03:02 PM #15 nt2000 (Member)

Originally Posted by cmdeal

Yes, website cards.

Interesting. How have you set that up in terms of Twitter account which you advertise from. eg I think you do financial so have your guys set up a new twitter account like @financialoffers and then advertising with that?

11-24-2014 08:22 AM #16 cmdeal (Veteran Member)

Yes that's right.

11-25-2014 03:00 AM #17 chempez (Member)

@stackman : I think they dont even have review team, none of my ads were rejected
@isdaron : twitter ads registration still not open for public in some countries, but they have reps who can set ads dashboard for our account. (komli can do this in Indonesia)

pretty good targeting for app install, since we can exclude people who already have the app.

you can check the targeting option here : http://prntscr.com/59vl90

from my previous campaign:
- promoted tweet is cheaper than twitter card.
- twitter card performs better CTR than promoted tweet (with link)

I believe the traffic quality is better than facebook, mostly the young age and urban people (at least in my country)

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