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iAmAttila's TOP List of Traffic Source TOKENS (42)

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I have a gigantic collection of traffic source tokens on my blog we update every single time we test a new source. So I decided to share it here with you in one thread to make it fast, easy, and effective - one stop traffic token shop!


I also have a guide for most of them on how to add them to volume on my blog here

ExoClick Dynamic Tracking Tokens/Scripts/API
Tokens Description
{campaign_id} ID of the campaign.
{variation_id} ID of the variation. (Banner or landing page)
{src_hostname} Domain name where the ad is displayed.
{site_id} ID of the site where the ad is displayed.
{zone_id} ID of the ad zone where the ad is displayed.
{category_id} ID of the category detected.
{country} 3-char country code of the visitor.
{time} Timestamp, used as a cache buster.


MobPartner Dynamic Tracking Tokens/Scripts/API
Tokens Description
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
[=DEVICEID=] The UDID of the Android device as device_id
[=ANDROIDID=] The parameter for Android ID as android_id
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
[=ODIN=] The ODIN of the Android device as odin
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
[=SERVICEID=] MobPartner’s service ID as sub_site
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
[=ACTIONID=] The action ID as sub_adgroup
[=CREATIVEID=] Ad name or ID as sub_ad

PopADS.net Dynamic Tracking Tokens/Macros/Scripts
[WEBSITEID] - ID of the website that was source of the popunder,
[KEYWORD] - keyword that was used for keyword targeting,
[CATEGORYID] - ID of category that was used for targeting,
[COUNTRY] - country of the visitor.

PopCash Dynamic Tracking Tokens/Macros/Scripts
%siteid% - Site ID
%cc% – Country Code

Plugrush Dynamic Tracking Tokens/Macros/Scripts
{$id} – a unique ID of the traffic source/website
{$cc} – two letter country code of the visitor
{$category} – the category of the traffic source/website
{$domain} – the domain of the traffic source/website
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
{$ad_ref} – your internal ad reference (works on PlugTraffic only)

SiteScout Dynamic Tracking Tokens/Scripts/API
Tokens Description
{adId} Passes the unique ID # of the ad that was clicked.
{siteId} Passes the unique ID # of the site where your ad was clicked.
{campaignId} Passes the unique ID # of the campaign that received the click.
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
{domain} Passes the domain name where your ad was clicked.
{pageUrl} Passes the URL of the page where your ad was clicked.
{demographicIds} Passes the ID(s) of the applicable audience segments.
{contextualIds} Passes the ID(s) of the applicable contextual categories.
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
{carrier} Passes the carrier of the people that click your ads. (mobile only)
{device} Passes the device of the people that click your ads. (mobile only)
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only)

StartApp Dynamic Tracking Tokens/Scripts/API
Tokens Description
user_id get the Android ID or IDFA of the user who clicked your ad.
app_id get the App ID of the publishing app from which every click came.
creative_name get the creative name as you inserted it on our portal.
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
bid_cost get the CPC bid you used for each click.


Go2mobi Dynamic Tracking Tokens/Scripts/API
Tokens Description
{clickid} Go2mobi unique click id
{campaign} Go2mobi campaign id
{pln} Exchange placement name
{plid} Exchange placement id
{crid} Go2mobi creative id
{imp} Impression dimensions (width x height)
{cc} Exchange country code of user
{referrer} HTTP referrer url (if applicable)
{referrer_domain} HTTP referrer domain (if applicable)
{isp} Carrier name of user
{ip} IP address of user
{xip} Proxied IP address of user
{country} Carrier country of user
{region} Carrier region of user
{city} Carrier region of user
{agent} Device user agent
{ua_hash} Device user agent SHA1 hash
{device_vendor} Device make
{device_model} Device model
{os} Device operating system
{os_verion} Device operating system version
{year} Device year of release

Decisive.is Dynamic Tracking Tokens/Scripts/API
Macro Field Info
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
{{{ad_name}}} Name of campaign
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
{{{media}}} app or site
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
{{{ip}}} IP address of user
{{{app}}} Name of app where ad is placed
{{{site}}} Name of site where ad is placed
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
{{{ua}}} User agent string
{{{category}}} IAB Category of site/app
{{{subcategory}}} IAB Subcategory of site/app
{{{idfa}}} iOS User IDFA

Leadbolt Dynamic Tracking Tokens/Scripts/API

[TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
[CLK_ID] – Click ID as sub1
[PUB_ID] – LeadBolt’s publisher as sub_publisher
[AD_GROUP_ID] - Sub Ad Group as sub_ad_group
[AD_ID] – Ad ID as sub_ad

BuzzCity Dynamic Tracking Tokens/Scripts/API

{clickcode} To substitute the unique clickcode value associated with this click
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
{random} To substitute a randomly generated value associated with this click
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z



AirPush Dynamic Tracking Tokens/Scripts/API

Tokens Description
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
%d% IMEI (MD5 encrypted)
%androidid% Device android id
%carrier% Carrier name
%device% Phone model
%manufacturer% Device manufacturer name
%campaignid% Campaign Id
%creativeid% Creative Id
%ip% Device ip address
%state% State
%city% City
%dapp% App Id
%pubid% Application Developer/Advertiser Id
%framework% Device OS Version

Traffic Force:
{site_id} - id of the site on whch the ad is shown
{channel_id} - id of the channel on which the ad is shown
{campaign_id} - id of the campaign
{group_id} - id of the group
{ad_id} - id of the ad
{keywords} - list of keywords by which the ad was found
{v_country} - visitor country
{v_language} - visitor language
{v_browser} - visitor browser
{v_os} - visitor operating system

Traffic Factory:
{campaign.id} Campaign's id
{target.bid} Target's bid
{banner.id} Banner's id
{banner.name} Name of the banner
{banner.size} Size of the banner e.g. "338x235"
{target.name} Campaign's target name
{categories} The page's categories
{user.country} 3 letters ISO country code of the user's country. e.g. "FRA" for France
{user.browser} User's web browser
{user.os} User's operating system

AdBucks:
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
{year} : This is a tag that represents the current 4-digit year (2014).
{month} : This is a tag that represents the current 2-digit month (09).

Adxpansion:
{zone}
{keyword}
{country}

50onRed:
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}


Enjoy
-iAmAttila

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wow ...

very useful list of dynamic tokens. Thank Attila.

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Yah this is a great post almighty Attila, for the technically stupid this helps nice and easy haha!

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Cool!

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Good, thanks.

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Can't believe how hard some networks make it to find their tokens, usually when I search for network xyz followed by tracking token your blog is in the top search results. Doing gods work Attila

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I've been googling tokens and hitting your blog constantly, so thank you sir!

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it is so true man why it is so hard to find them I never understand that

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More customers who don't optimize campaigns => more money made

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I asked my long time rep at buzzcity about this the other day and he showed me i had to run a certain amount for the past week or something and have a certain amount on the account.

Well, I've run massively on Buzzcity before but not during the 7 days before my request
So I just set up some campaigns and let them run for a week to get that spend.
Then I contacted my rep again and he just pointed me to the page with info about requiring the privilege again. Haven't heard anything again...

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Awesome - great share.

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Its the other way round. Customers who don't optimize campaigns usually dump the traffic source after what maybe 50-100 spend, whereas the ones who optimize end up paying hundreds of thousands of dollars on their successful campaigns.

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Great post mate, going to share with my employees to make their lives easier

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nice and easy, thanks!

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This is saving my ass man haha, thanks again!

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Thanks Attila! What a great idea!

Here's my contribution:

Traffic Force:
{site_id} - id of the site on whch the ad is shown
{channel_id} - id of the channel on which the ad is shown
{campaign_id} - id of the campaign
{group_id} - id of the group
{ad_id} - id of the ad
{keywords} - list of keywords by which the ad was found
{v_country} - visitor country
{v_language} - visitor language
{v_browser} - visitor browser
{v_os} - visitor operating system

Traffic Factory:
{campaign.id} Campaign's id
{target.bid} Target's bid
{banner.id} Banner's id
{banner.name} Name of the banner
{banner.size} Size of the banner e.g. "338x235"
{target.name} Campaign's target name
{categories} The page's categories
{user.country} 3 letters ISO country code of the user's country. e.g. "FRA" for France
{user.browser} User's web browser
{user.os} User's operating system

AdBucks:
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
{year} : This is a tag that represents the current 4-digit year (2014).
{month} : This is a tag that represents the current 2-digit month (09).

Adxpansion:
{zone}
{keyword}
{country}

50onRed:
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}


Attila: Feel free to add these to the 1st post.

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Mundo media

Available Variables Description
%OPT_INFO% Affiliate optional information
%TRACK_OPT_INFO% Advertiser optional information
%SUBID1%
%SUBID2%
%SUBID3% Affiliate SubID values - only available if affiliate allows
%SUBID4% passing subid values to the advertiser
%SUBID5%
%PROGRAM% Program ID for third party pixels
%COOKIEID% Cookie ID from the click
%TRANSACTION_ID% Unique ID for each lead
%AMOUNT% Affiliate payout amount
%BRAND% Brand of the mobile device
%MODEL% Model name of the mobile device
%ISP% Service provider of the mobile device
%IP% IP address of the conversion

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I'm a noob trying Thrive Tracker and I don't need to insert any of these since it's already built in with the tracker (CMIIW).

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Thrive has predefined traffic sources.

You should still check that the tokens you want are in the configuration.

It won't have ever traffic source, this is simply unlikely, so you will need to insert tokens at some point.

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noob question, are there tokens to track for Bing e.g. keywords?

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^ Yep of course. Can't remember from the top of my head but you can find them in Bing's support area.

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this x100

shouldn't have to contact support to find tokens omg

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Anybody used the StartApp-Tokens successfully ??

IDK what I'm doing wrong but either the token-variations (tried many --> {} [] {{}} () ) aren't accepted at the create-campaign-site OR if they are accpeted nothing is tracked.

Wrote to support and they told me I sohuld use one of their supported tracking systems but these are only for app-owners (like AD-X or Cochava)

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Their support docs and help comments suggest you don't use encapsulators, i.e. you literally write ...&app=app_id&cname=creative_name... and so on.

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Yeah .. that's what I've tried at first but maybe it was due to the fact that I named it both the same ... &app_id=app_id ... will try it with your short ones

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Oh yes definitely avoid that - if the system parses the ad URL and tries to replace 'app_id' with something dynamic then it will break.

The problem is if you set it to change only '=app_id' then that would solve this problem, but would break e.g. &s1=app_id--creative_id--something&s2=.... where you concatenate tokens together for whatever reason.

So, go with the safest approach :-)

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Does facebook have any tokens? I've tried searching everywhere but cant find any.

Google Adwords:
{keyword} keyword
{placement} website domain for GDN
{creative} ad creative
{adposition}
{target} placement category for GDN
{network} ad network (search or display)
{matchtype} keyword match type
{device} device type
{devicemodel} mobile/tablet device model

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Nope, Facebook has no dynamic tokens of any sort.

It would be great if they did. But, if they did, imagine what would happen when a user checks HTTP headers and tells everyone that Facebook passes their age, gender, etc. data when they click on ads. ZOMG my privacy!!!

They could do interest tokens, that'd be nice -- particularly since they rudely removed the keywordstats data that you could pull through the API (why FB WHY????).

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Traffic Junky:
{CampaignID}
{SiteName}
{SpotName}
{Location}
{BanID}
{BanName}
{AdID}

Ero Advertising:
[country]
[timestamp]
[domainid]
[spaceid]
[campaignid]
[adid]

eDomz:
Put [keywords] inside title or url to be replaced by actual search term.
Put [subid] inside url to be replaced by actual subid.
Put [sid] url to be replaced by actual Site Id.

Amy

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This is one helluva time Saver. Wish i would have seen it a couple of weeks ago. Much appreciated!

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Thanks Everyone! Life savers! I was looking everywhere about the postback tokens

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Like to check. For Voluum and popcash, is this the right settings?



Any help? Thanks.

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Hello
If i am using broad match in google adwords with broad match modifier , how can i track the exact query string which the searcher type on the google. Any way to track this. I know we can track on Bing but is it possible to track on google. Kindly help me .

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I guess so? These kinds of things you should just directly confirm with the traffic source, use Voluum's templates, or run a small $ test to confirm.

Does {keyword} not do this? I'm not sure, perhaps this is a caveat of broad matching. If you still don't have this answered, post it in the newbie Q&A or Google section for a better response.

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Those tokens look right to me, ericchuawc.

What I'm wondering (waiting on support's answer) is if there is a token to automatically report costs.

For example, in PopAds.net if you append [bid] it will track costs. I can't find any information if this is possible in PopCash. Anyone know?

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Could you please tell me how t add the traffic junky ones in Voluum and what means each one?

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I second this ^^^^

I'm starting my first campaign on Traffic Junky and using Voluum as tracker but I'm not sure if I should use the traffic junky tokens Vortex shared above. Can anybody help out with this?

Thanks!

Update*

I found another thread that shows exactly how to add the tokens from TrafficJunky to Voluum, but I don't understand why these tokens/parameters are needed. Can anybody help with this?

gekko3xm: Here is how you can add the tokens from Traffic Junky to Voluum.
>> http://stmforum.com/forum/showthread...=traffic+junky

Scroll down and you'll see the screenshot Smalcolm shared with us.

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Sorry if this is out of topic , but I was looking at an app install to promote and one of the conditions for it was passing the Device_id in one of the subid fields otherwise , conversions can't be tracked.

Am I correct in assuming that we can only promote this offer only from within Apps ? as only App traffic sources can pass that kind of information (device Id) ?

I am guessing that the device ID is the same as the Andriod ID which is the same as the UDID , but could be wrong!

Thanks

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Great bro @attila, i like this. :-)

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Would anyone be able to screenshot popunder.net's token setup in Voluum?

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BTW http://trackingtokens.com

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EPIC list!

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