Home > Tracking Campaigns > CPV Lab Pro

---

Multiple Path Campaign using CPVLab (2)

---

With the recent Voluum being more popular tracker, here is my newbie attempt to give some tutorial using Multiple Path Campaign in CPVLab.
This would be the equivalent of Paths in Voluum.

Not sure if people who are using CPVLab are aware / used this type of campaign. But I've just found it recently while playing around in CPVLab.



So what is Multiple Path Campaign?

Here is some basic example of how to create Multiple Path Campaign



I'm using LeadImpact as example here, since I'm currently learning to do PPV.



I usually put the Engage Rate value, just to see if people stay long enough on my LP, to at least read/skim (3 seconds is plenty I think?)
And I usually put the average CPV value, so I can glance and roughly estimate when looking at the Stats.

And here comes the good part



Basically here in multiple path, you can use it to separate your angle, but still have it in one campaign. The obvious benefit here, is that you only have ONE tracker URL for you to use in your traffic source. And you can control the percentage of the path as well

Of course the implementation of the path here is not limited to only angle. Could be more than that
For example you have generic LP but have some testimonials area that are suited for Offer 1, and you need the same LP but only change the testimonial part to suit Offer 2. Then you can have it as Path 1 and Path 2. No more separate campaign

In the end, what I liked about this is you only have ONE tracker URL for you to use in your traffic source.

So much easier and give me chance to sleep well, without having to wake up after middle of the night to change the URL again (am in Asia timezone).

Hopefully this will be helpful to someone out there

---

Nice write-up - thanks!

---

Home > Tracking Campaigns > CPV Lab Pro