Hi everyone!
So I use leadbolt, minimum bid which is 0.05$ per click.
Since I'm using PPC and not PPV why should I try to optimize the CTR when people see my ad? Shouldn't I just care about the CR from the landing page?
Thank you!
Dvir
OK so for this case CTR doesn't matter too much. It only matters because the higher your CTR, the more the system will favour your ads.. this means you'll get more traffic over someone who has a lower CTR if you're both bidding the same. Also sometimes you'll get better quality pockets of traffic with a high CTR compared to others bidding on the same traffic.
CTR really comes into play when you're bidding CPM (not CPC).
in the end though it all comes down to the eCPM, right? If you have a shitty ctr and a normal CPC, ur not gonna get much traffic bc the adserver wont prioritize ur ad.. You're gonna pay one way or the other if your ad doesnt ctr as well as other...