Hey all,
I've got a website specializing in comparisons in financial products that will be quite elaborate: we'll - of course - have a homepage, under that different categories (several insurance types) and under that a load of content. The site is focused on the Dutch market so it's quite realistic to rank high:
Home
-Car insurance
--Content
-Health insurance
--Content
-Travel insurance
--Content
In the past I've always focused on exact match domainnames promoting 1 product: it was relatively easy to linkbuild because I had only one product to promote and could thus focus on anchortexts that described the product.
With this new domain, I want to rank on several large keywords, in the sitemap above that would be 'Car insurance', 'Travel insurance' and 'Health Insurance'. However, and here's the question, I also want to rank on some mid-tail keywords such as 'Cheap Car Insurance' and 'Best Car Insurance'.
I'm wondering how to go about achieving this: should I send all incoming links to the 'Car Insurance' page, even for words such as 'Cheap Car Insurance' or should I create more specific sub-pages for these mid-tail words (cheap car insurance, best car insurance etc). Chances to rank on the head keyword (car insurance) will be larger when I point all relevant links to one page; I wonder if I'll also be able to score on the mid-tail words though.
Hope this is clear, anyone got any ideas on this or experience with a similar case? Thank you all in advance!
Would send a wide variety of links to the parent page (e.g. Car Insurance), and create sub pages with different variations of the mid/long-tails and send some there as well.
Works everytime =o
Nice! Thanks for you help Karoshi