Home > Paid Traffic Sources > Adult Traffic (NSFW)

(Dayparting) My CTRs have fallen and I can't get them up! (6)

08-28-2014 07:40 PM #1 karoshi (Member)
(Dayparting) My CTRs have fallen and I can't get them up!

Hello!

So I've been running a Mobile PPL campaign profitably for about +/- 50M impressions now (Network: TJ, GEO: US)...and have recently starting implementing techniques like pop-unders on my landing pages, capturing e-mails before the offer, etc. to get more bang for my buck.

I figured I also have a decent sample size to finally try some dayparting. So I setup the times as usual, but what I have noticed over the past week is a huge drop in my CTR% during these times. The CR% went up almost 1%, which was nice and all...but I was paying so much more for the clicks that it hurts. I did run a test since then without dayparting and my CTR% went closer to the normal rate.

So my questions are:

  1. Are the banners being shown during this period just THAT much better than mine?
  2. Are people just too busy wanking that they click ads less during this time? (which may explain the higher CR rate)
  3. Are all of my angles / banners just dying off? (I have been consistently testing new ads everyday)


Starting to realize why everyone is saying TJ w/US is so competitive .

Thanks!

08-29-2014 03:04 AM #2 zeno (Administrator)

So, to summarise, you implemented day parting and this increased CR, but the CTRs went down so much that your profit went down more than expected.

Based on your historic data, was this CTR normal for those periods? (can you even see that in TJ?).

If those hours have the highest CR, chances are you will meet more competition then from other day-parting advertisers.

08-30-2014 04:51 PM #3 karoshi (Member)

Yep - Thanks Zeno.

My VA constantly pulls ctr reports at every update to get a decent idea during those periods. I guess it probably just is competition, makes sense though.

08-31-2014 10:41 AM #4 maynzie (Moderator)

Banners do burn through pretty quickly in the Adult world, have to keep a constant rotation going to keep the CTR alive. Most of the time you can rotate the good ones a few times through and get those good CTR's back, just build your army of great creatives.

But yes, US mobile on TJ is competitive as hell lol!

09-02-2014 06:02 AM #5 angry old lady (Member)

make a shit load, test them all, find the good ones and set them aside. always have some good ones loaded ready to go

09-02-2014 08:27 AM #6 maynzie (Moderator)

Yep new folder to keep it all neat and tidy, anything that works really well can be used over and over.

Test Test Test!

Home > Paid Traffic Sources > Adult Traffic (NSFW)