Anyone know about Remnant Traffic and Premium Traffic ? (9)
It's my first post in STM, I'm a newbie. Today I read an article, the author mentioned that there are two sorts of traffic which we bought from mobile media buy - Remnant Traffic and Premium Traffic. The Remnant Traffic refer to as almost "cheaper", "low quality" and "self serve (except adwords and facebook)" although it also has its advantage, and the Premium Traffic is referred to as "more expensive" but "high quality".
So everyone wants to buy Premium Traffic, but the mobile media buying self serve platform which we usually use such as Airpush, buzzcity, inmobi are almost Remnant Traffic.
So the question is where to buy the Premium Traffic?
Or anybody can recommend any traffic source which is not self serve platform?
A lot of the premium traffic out there will be bought through direct buys, i.e. contracts between the publisher (site/app owners) and advertisers, who often pay much higher CPMs than you will through self-serve networks.
This is common in the branding world where, for example, BMW may buy 50 million impressions from the ad inventory available on domain.com, or may do so through a network that purchases premium inventory on multiple sites.
Other premium traffic could come through large networks that don't cater to the newbie affiliate but to very large spenders.
At the end of the day though, where you can get premium traffic really depends on the placements.
Premium traffic on Huffington Post might only be available direct or through e.g. Appnexus, whereas premium traffic on Anandtech.com might be readily available through SiteScout.
Premium versus remnant are terms that irk me. It's not black or white, but rather a spectrum. Everyone will say their traffic is premium, and that's not a lie. It's just a matter of how "premium". Premium just refers to lower session depth, higher visibility inventory, relatively.
This is the absolute perfect post ever written on this topic: http://www.mikeonads.com/2007/05/10/...part-i-supply/
How can you see if its premium or remnant? How can you see if a ad network sells premium or remnant?
(I see remnant as traffic that hasnt been sold and so they kinda auction it). That doesnt mean its poor quality or whatever. Correct me if i am wrong because i am a newbie.
Indeed spartanen. "Remnant traffic" does not necesarrily mean "low quality".
Some affiliates (individual or networks) have segments of their traffic that they do not monetize, for various reasons: because they haven´t found the right offers, less exploited markets... for example. So they have this traffic "left over", its not necesarrily low quality, they just haven´t focused on it.
Its the networks challenge and goal to find the "diamond in the rough" offers in these markets and segments, test them out and then offer them to our affiliates.
Kimia is a premium performance network, and we work with premium offers and quality traffic, this is the bases of our day-to-day... Both aspects must be premium, and to achieve this we work with the most motivated business developer and account managers who look for these "diamond in the rough" markets and offers 
They are the foundation that makes Kimia work.
Are there AD networks who are fully focussed on "remnant" traffic? and who are those ad networks?
Hi spartanen, I´m not aware of networks that are "fully" focused exclusively on remnant traffic I believe networks just have it as another source.
Hi MarinaKimia. Thanks for that. And how can you tell what is the premium and the remnant then?
@spartanen lower prices as usual for premium sites is a good indication of remnant traffic.
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