Mr Green's TeeSpring Craziness. (30)
I apologize I didn't post this thread earlier!
The Football World Cup was on over June - July, and I watched a ridiculous amount of the games.
To make myself feel less guilty about spending up to 5 hours watching football per day, I decided to leverage my passion of football. What better way but to create some novelty World Cup t-shirts and use it as a learning exercise.
First game I watched was Netherlands vs Spain. The Dutch striker scored a diving header wonder goal, which gave birth to t-shirt numero uno.
https://www.youtube.com/watch?v=pK3l0sVIBH8
30 shirts were sold within the first few hours I uploaded this campaign.
Ok, things are looking interesting!
Next up I had to create a shirt for the world best footballer...Andrea Pirlo. So I came up with these.
Which one do you think won? The "Keep Calm" one right? Wrong! The simple text "No Pirlo, No Party" did. It sold 20 shirts, compared to "Keep Calm's" 6 sales.
At the same time Americans were going buck wild of their team's goal keeper Tim Howard. So I felt I should make myself responsible for fulfilling their needs.
I came up with these:
"Department of Defense" worked best. However I couldn't get the Tim Howard campaign off break even. I guess there aren't too many passionate goal keeping fans out there.
Next eventful game I watched was Italy vs Uruguay...two images say it all.
Suarez was hungry, hungry for Italian meat. Newsworthy to say the least. But I wanted to to really capture the viral nature of this event, so I got creative.
What did I learn from this circus?
- - TeeSpring campaigns are super effective when using trending angles. Impulse buyers jump all over them. TeeSpring worthy events happen every week.
- - Teezling works even better when targeting European countries.
- - There is a fine line between creating ads that people want to share and ads that make people buy. Even though that Shark Attack campaign generated the most social action it performed horribly sales wise.
- - If you email TeeSpring they will open up other products for you like hats, yoga pants, and bags.
- - If you own an website in a low paying niche that is hard to monetize, TeeSpring could be a great option.
- - Andrea Pirlo is still the best player in the world.
How did things end up overall?
I had fun! I was literally designing these campaigns at the half time breaks, or straight after the games.
It was a profitable campaign overall. Campaigns started dropping in ROI after the World Cup hype dropped off.
In order of profitability:
- Flying Dutchman (Generated close to 1k profit.)
- No Pirlo No Party
- Tim Howard
- Suarez Attack
I ended up give my campaign structure set up to a friend who is using the same strategy in European countries where English is not the first language. It's a lot of maintenance, but it's a nice easy fun way to generate a bit of money.
Originally Posted by Mr Green
nice thread - I am no expert but I expect that it would be more an impulse buy action.
What was your targeting like for this campaign, did you keep it broad, or for tee1 for example, did you narrow to Netherlands GEO, van persie fans etc?
Originally Posted by aady83
Bam bam bigelow marketing portfolio!
I was waiting for this!
Good share.
How did you target the world cup shirts? people that showed an interest in football from specific Geo and specific age?
Also, what was the CTR you got? How much you paid per website click? And do you recommend going for post engagment of clicks to website?
Cheers 
I think with targeting US you are targeting a demo that is not very football minded. Did you target specific fans from certain teams?
My guess would be that targeting UK - Manu/RVP fans or Netherlands - Oranje fans should have given you more sales. On the other hand that is a very little demo probably so I can understand why you target the US. Only one nation in the world crazy enough to dress up in orange tho 
Originally Posted by Mr Green
Originally Posted by omrikos
Good share.
How did you target the world cup shirts? people that showed an interest in football from specific Geo and specific age?
Also, what was the CTR you got? How much you paid per website click? And do you recommend going for post engagment of clicks to website?
Cheers
RVP CTR was 1.8%. Suarez was close to 3%. The CPC ranged between 0.25 - 0.40 cents. I went for clicks to website.
With all that said I didn't really pay attention to the minor details of the campaigns. The goal was to create some broad experiments as I had never run TeeSpring before. It wasn't to profit (that was just a bonus).
Originally Posted by Mr Green
I used the news feed. I briefly tested a few other variations of the teespring default image, but nothing jumped out.
Here is an example set up:
Originally Posted by Mr Green
Here is an example set up:
Man thats a really cool case study, there legit is so many ways to make money online!
Very surprising with the Pirlo part, tbh I would of thought better graphic tshirts would work best haha did you get a few samples of these for yourself haha XD
Hi Mr. Green,
I started my own campaigns on Facebook using TeeSpring.
1 campaign I tried to monetize the tragic news of Robin williams death Although it does not sound good ethically to profit on that but some how I did it. It did not do well I spent around 70$ on facebook but it only got 1 sale the targeting was also to the people who showed interest in his movies etc.
After that failed I looked upon teeview and found out the campaigns that others have successfuly launched and ade a ton of sales.
So I made a similar campaign which targets the Nurses. This campaign was targeted to the category of people on facebook US who have the job title as Nurse so it was pretty targeted I would say but that also did not make any sales in 50$ so I stopped that also.
Now I am wondering should I change traffic source or is it the niche that is wrong...?
But if some one can make 4000 sales on a Hoodie almost similar to mine then what is wrong here.
Your ideas and suggestions are much appreciated.
The Robin Williams shirt is quite nice - to do well with that your goal should be for it to go viral - for it to get shared a lot.
You will likely need appropriate targeting (not always easy) and creative ad copy (you should post a screenshot of your live FB ad for feedback).
As for the nurses... seriously don't bother. That audience has been smashed already during the Teespring bubble.
Originally Posted by abubakr
I started my own campaigns on Facebook using TeeSpring.
1 campaign I tried to monetize the tragic news of Robin williams death Although it does not sound good ethically to profit on that but some how I did it. It did not do well I spent around 70$ on facebook but it only got 1 sale the targeting was also to the people who showed interest in his movies etc.
After that failed I looked upon teeview and found out the campaigns that others have successfuly launched and ade a ton of sales.
So I made a similar campaign which targets the Nurses. This campaign was targeted to the category of people on facebook US who have the job title as Nurse so it was pretty targeted I would say but that also did not make any sales in 50$ so I stopped that also.
Now I am wondering should I change traffic source or is it the niche that is wrong...?
But if some one can make 4000 sales on a Hoodie almost similar to mine then what is wrong here.
Your ideas and suggestions are much appreciated.
Whilst I am no expert, I think that capitalising on an immediate trend is the way forwards with teespring, such is the example from Mr Green, of van persie (this was a viral campaign) and also Pirlo (again viral in the world cup).
Whilst Mr Green was not responsible for the wider viral scale of the ad, nevertheless he capitalized on it successfully. as we can see.
Originally Posted by abubakr
I started my own campaigns on Facebook using TeeSpring.
1 campaign I tried to monetize the tragic news of Robin williams death Although it does not sound good ethically to profit on that but some how I did it. It did not do well I spent around 70$ on facebook but it only got 1 sale the targeting was also to the people who showed interest in his movies etc.
After that failed I looked upon teeview and found out the campaigns that others have successfuly launched and ade a ton of sales.
So I made a similar campaign which targets the Nurses. This campaign was targeted to the category of people on facebook US who have the job title as Nurse so it was pretty targeted I would say but that also did not make any sales in 50$ so I stopped that also.
Now I am wondering should I change traffic source or is it the niche that is wrong...?
But if some one can make 4000 sales on a Hoodie almost similar to mine then what is wrong here.
Your ideas and suggestions are much appreciated.
- I think you should focus on the happiness and excitement emotions instead of sadness. I feel that it's more likely to generate that impulse buying.
- You only have a few seconds to capture Facebook users attention before they scroll straight past your ad. Think about that when you design your shirt. You can't tell what your Robin Williams shirt is about until you look more closely at it.
- In regards to your nurses t-shirt, like Zeno said that demo has been smashed. But just for the sake of giving feedback...if I were targeting female nurses, I think I would design a more feminine hoodie. It looks pretty masculine, and once again the design could be made a to be a lot more skimmable.
Tanks a lot everybody. Those are some good insights now atleast it makes sense to me why it is not working. I saw that guy with that nursing page you mentioned sold around 4500 hoodies. That is 4000 x something around 15 = 60k $ that is huge.
You guys are right about everything here about hitting the Happy emotions is a better way and yes you are right about the colour for the Nurses also.
Thanks.
OMFG!!!! This is a idea I always had, with the exact same way to approach it, taking a funny scene that happened during a football game, and over exaggerating it to sell funky tshirts.
It's like a funny trip in my head... a cool story I tell to myself sometimes when I'm lost in my mind... but I couldn't imagine this as a really bankable idea.
Your case study is awesome!
Trend hopping is always a profitable move if done correctly. Thinking ahead to the upcoming months think about where consumers will show a lot of interest. NFL Fantasy Football, Halloween, Labour Day, End of Summer, anything relatable will probably do well if you can think outside the box. Great idea Mr Green with the teespring campaign, thanks for sharing, its ideas like these that can really help people's mindsets in terms of breaking from the mold.
Goes to show you CAN make money off Teespring, despite all the naysayers. Nice job!
Great share Mr.Green!
Very useful information on how to manage trending topics and take action!
I enjoy exploiting a good trend or two when they come about, but my stability on Teespring has been due to what i've been calling "Legacy Designs".. essentially designs i've relaunched over and over since May.
Big tip for anyone that had some great t-shirt primary campaigns going is to throw them up again and make them hoodie only for the fall. I've been doing Hoodie only campaigns now for the past month and have added 5-7 dollars extra per item sold.. and people love any excuse to buy a Hoodie!
I price them at 39.99 and mail the previous buyers lists they house in Teespring...they move as easy or easier than the tshirts.. probably will for the next 5 months or so.. good luck!
If you know how to market this stuff, I am pretty sure you can get the economics to work much favorably for you by exploring different fulfillment and distribution options beyond just teespring.
As long as you can find a customer, there are plenty of other companies who are willing to print and deliver goods on demand, such as https://scalablepress.com/
Originally Posted by cmdeal
What really kills you on a platform like Teespring is the threshold production requirement ("tipping"). Having something like this in place is great for Teepspring (they don't need to do small print runs), but awful for you, since you lose 100% of your marketing investment if the campaign doesn't tip.
If you are clever about it, you can probably run campaigns to your own landing page and credit card gateway, and once you receive orders, you can decide which fulfillment and distribution mechanism you want to use afterwards. This way you can even make single orders profitable and play the long tail game as well.
Are there any copyright issues with using some of those images? Such as Tim Howard's face and the USA Department of Defense ring?
Hey just want to share some of my experiance with Teespring
Here what i have made past few months 
Originally Posted by vorlian
Here what i have made past few months
I'm going teespring a try now. Been doing other produkts succesfully for a few years now. This is going to be interesting.
Plan is simply to take advatage of the trends right now.
Originally Posted by Mr Green
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