The Mystery Of The Non-Existent/Existent Conversions (13)
Hello there,
I'm running a PPV campaign right now, with CPVLabs
tracking.
Found an offer that converts, and am gradually increasing my
spend/weeding out unprofitable targets.
All good things.
Except that at any given time, CPVLab isn't picking up say
20-30% of my conversions.
In the past when this has happened I've been able to fix it
by running a report with the network and then manually adding
the converting sub ids, through the appropriate option in
CPVLab.
But when I do it now, it's still missing a big chunk. I'm not sure
if it's my imagination, but it seems to be getting worse by the
day. I just copied and pasted a list of 15 converting subids
direct from the network, and CPVLab only picked up 8 of them.
With only half-accurate data, it's going to be impossible to
properly optimize.
Anybody seen this before?
Thank you for your time.
PS- the network is Above All Offers, btw.
Wow, that's pretty odd.
Maybe some CPV Lab veterans have seen this before - are you using the latest version?
To me, this suggests a database issue...
Originally Posted by zeno
up in CPVLabs.
Another six conversions could possibly make a statistically significant difference to my data
and mean I should/shouldn't make certain optimizations.
But no, I hadn't considered it may be a database issue. I will check to see if I have the latest
version.
Will let you know what happens.
Thank you Mr Dave, appreciate your time!
Wow. That's really weird. I'd get in touch with CPVLab support ASAP.
Originally Posted by caurmen
one, which is a relief, but Jesus it's a pain to have tracking that can't
be trusted. I know all that counts is money in vs money out, but it's
a lot quicker to do this stuff if you don't have to crunch the numbers
manually!
I sent a support ticket a few days ago but the guy wasn't much help.
Told me to manually add the converting sub ids and that should fix
the problem, didn't seem to understand the whole reason I submitted
the ticket was because it DIDN'T fix the problem.
I'll keep bugging them until they get somebody sensible to look at it for
me.
Maintaining a gratitude mindset though - at least I have conversions
to count. Wasn't so long ago that I didn't!
Quick follow up on this-
CPVLabs support have been atrocious. The guy asks me a dumb question, gets my
answer, then closes the ticket. Rinse and repeat. So far I have had zero assistance
from them.
Kinda frustrating, I've had excellent support in the past.
So I'm thinking about switching to
Anybody know if it's an easy switch? It's cloud-based, right, so I don't need to install
it on my servers?
Thanks in advance for any insight.
Switch to
P.S. I will gladly trade
Originally Posted by allthegold
Switching to
Originally Posted by caurmen
at CPVLabs after sending them all my subids and everything, and it hasn't
exactly filled me with confidence.
Turns out the conversions aren't "missing". They're just taking a long while
to come through.
Yesterday for example, I made 27 conversions. CPVLabs picked up 17 through
the pixel, and I manually added the other ten... but only 23 were visible.
But the support guys pointed out to me that the other four conversions are
actually ones from traffic that was sent previous to yesterday, so they've been
added to the days on which the traffic went through.
I can see that being valid, I mean, it makes sense, but going back over the
last few weeks, it looks like between 10 and 20% of my conversions are
delayed like this. Seems like a discrepancy like that would make testing and
optimization almost pointless, unless you let the tests run for a really long
time.
Maybe I'm overthinking it. I don't know.
If this is honestly what's happening though, I'd guess it could happen with
What is the offer?
Conversion delay is normal with app installs where the conversion point is not initial download, along with other offers -- especially when people get cookie'd and come back later -- or read an email several days on.
Many tracking systems will match up conversion events with when the initial click came through, not with the specific time of conversion (otherwise subid upload would make stats horrible -- 55 conversions all at once for example!).
You should look at the campaign lifetime and compare conversion numbers to your affiliate network then.
If none have been lost, chances are you are dealing with an offer where people hit the conversion point sometimes quite a long time after initially clicking.
Originally Posted by zeno
pretty instantaneous. I usually see conversions within a few minutes of switching
on the traffic each day, so I don't think the user has to do a lot to trigger it. I
will check with the AM tomorrow though.
Actually, that's an interesting point - if it were simply conversions coming in from
"old" traffic like CPVlabs support suggested, those conversions would come in
pretty steadily over time, throughout each day. But that's not the case. They usually
come in at the same time as the others, ie when I switch the traffic on.
If it wasn't for that I could see it maybe being from the users being cookied or whatever,
but there's simply no chance of that with the way the conversions only come when
the traffic is running each day.
About to hit the hay for the day (hey that rhymes!) but first thing tomorrow
I'll go through the lifetime stats and see how they stack up, CPVLab vs network.
I think maybe ditching CPVLabs may be the way to go anyway. Today's numbers
are such a mess it's impossible to make any decisions.
34 conversions, only 18 showing up on tracking, including 4 phantom conversions
which exist on CPVlabs but not on the network. So I manually added the conversions
from the network that were NOT showing up on the tracking... to reach a grand total
of 22 reported for the day. So if it's a cookie thing or whatever, it means 12 of today's
conversions actually came from cookied users who all just happened to trigger their
conversions in the same six hour window in which I ran traffic today. Seems unlikely.
Hopefully
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