Mobile Campaign Fully Exposed.. Nothing Held Back! (50)
Hey all,
Just started a mobile campaign and would love to have some suggestions, critiques and helpful advice. Hoping to absorb as much knowledge and learn from this campaign as much as possible. I'll share all my banners, landers and stats because I want to learn what I'm doing right and what I'm doing wrong. So thanks for taking the time to read this and I'm looking forward to hearing how I can improve.
Offer: Android Tools & Antivirus
Payout: $1
Country: Malaysia
Traffic Source: Decisive
Angles
My original plan was to use a "low memory" type of lander for this campaign. The angles would be dealing with "phone speed" and "phone memory". However, the lander I had intended to use was not approved by the advertiser. They said it looked too much like a system message and could be misleading. In retrospective now, I think I should have came up with more original angles than "phone speed" and "phone memory", which both have been overused. My banners were mostly finished, so I had to whip up a different lander to use for this campaign. Something a little more generic. I'm not sure if that's where I should have stopped and just redo the whole campaign. Perhaps I was a little too eager to start the campaign 
Banners Used
Landers Used
Link >>> Fix Phone
I have 2 CTA's in this lander because I wanted to have a CTA above fold.. I figured, for some people that want more information, they might scroll and see some of the benefits/features of the app and may then decide to click on the second CTA.
Link >>> Winner
Inspired from BBrock32's survey lander, so thank you!
Stats
My Take On Things So Far
From the
I'm wondering if I should continue working on this particular angle and culling placements, changing banners and such? I have a feeling I might do better by spending time to come up with an more original angle to work this offer. Thanks for taking the time to read this follow along and I would greatly appreciate some criticisms on what I may be doing wrong or maybe even what you think I am doing right 
The banners are pretty and so are the landers. However, these kind of apps work best when you scare the people, otherwise they simply don't get it why they need these apps.
Also try ugly banners, they worked better consistently in my tests.
I think you are being smart by showing the full details of the campaign when you are starting out, as this will allow people to give you a lot better feedback!
Great start mate!
But I already see one glaring mistake.
You are targeting Malaysia, but your creatives and landers are in English? Only 20% of Malaysians speak English. It's highlighted by your super low lander CTRs. You've received around 1000 clicks, but only around 55 have got through to the offer. That's where your biggest leak is at the moment.
I'd also advise you to set up a direct linking campaign along side these landing page campaigns. You will be able to generate data a lot faster around what apps, sites and carriers to kill off.
On Decisive, Grindr definitely destroys your budget fast, as well as 6tag, 6snap and Bubble Bug.
Wow, your creatives are beautiful 
Originally Posted by cmdeal
it kinda turns a follow along from just giving advice to more of a community project
Thank you everyone for their insight and advice.
As per the suggestions, I will be making the following changes:
Link >>> Low Memory
2. Translate previous creatives and landers to Malay. Thanks for the tip Mr. Green.. I don't know why I had previously thought that English was a common language in Malaysia. I will definitely do this change asap. I'm assuming once the translations are done, i should re-run the previous paused campaigns (mobile-site, wifi-site) as well?
3. Set up a direct link campaign alongside the other campaigns to generate data faster and figure which placements and apps to cut.
4. Create some ugly looking creatives and test them along side the previous ones.
Also thank you cmdeal and angry old lady for your comments. I don't expect my campaigns to be profitable at first so I am taking this campaign as a very useful learning lesson. I want to share everything so I know exactly what I might be doing wrong that I might have overlooked.
I'll be updating this thread as soon as I have completed the changes. I will also add some new banners and try developing a separate angle as well.
Nice banners!
And yep, as Tāne Kākāriki (Mr Green) said, you absolutely need to translate those banners.
Always know your audience well.
Language is perhaps the most important thing you have to be aware of. You would look quite foolish advertising to Brazilians in Spanish
Did Advertiser or traffic source disallow your landers/ads?
Ads look awesome, but translate that sh**!
Regardless of how these campaigns turn out, you will always be able to get a job designing fresh looking mobile banners!
Looking forward to your next update!
Your action plan looks very sound - if you don't start seeing conversions after all that (particularly the direct link step) then it may be time to look at the offer and whether it's a good one.
Can you split-test a different but similar offer, or alternatively the same offer on another network?
Hi guys,
Just a quick update. I have translated all banners and landers to Malay now. Waiting for AM to approve my updated "memory low" lander, however it seems like I won't be hearing back from them until after the weekend.
I've also created a few "ugly" banners. I picked 3 of my worst performing banners, and 1 of my best performing banners and created an ugly version of those. I also created an alternative banner with same copy for my 2nd best performing creative.
Ugly Banners:
Alternative Banner:
Aside from that, I have revised the better performing lander and made it easier to read, and added some slight changes. It also does a device call out now, saying "Fix these problems on your DEVICE". I'll be split testing that along with the previous landers.
Revised Lander
Link >>> Fix Phone Revised
Angle Revision
I did some research and have found some statistics on mobile users in Malaysia. With the new info on hand, I have come up with a new angle that still deals with phone performance but in a slight twist that I hope will be more relevant to the majority of users in Malaysia. I will spend time working on this new angle over the course of the next few days. In the meantime, all creatives are pending approval on Decisive and I will update with new stats when I've had a chance to properly test the new translated campaign.
@redrummr - It was the advertiser that rejected the "memory low" lander. They claim it looked too much like a system UI and would mislead users. They also mentioned I can cast doubt in users but cannot say something definite that is not true. Hence I have revised the lander and removed the "Your device has 7% memory left" and "Your performance has been reduced by 50%".
@caurmen - I think a similar offer would be 360 Mobile Security but I believe that offer has been put on paused. I will try asking my AM if there are similar offers or ask an AM from a different network if they have something similar for me to test. Thanks for the advice.
Haha this is your ugly banners??
Rich man problems....
Maybe this will inspire your ugly creativity skills. The-Worst-Case-Study-Ever.
Originally Posted by team udon
Just a quick update. I have translated all banners and landers to Malay now. Waiting for AM to approve my updated "memory low" lander, however it seems like I won't be hearing back from them until after the weekend.
I've also created a few "ugly" banners. I picked 3 of my worst performing banners, and 1 of my best performing banners and created an ugly version of those. I also created an alternative banner with same copy for my 2nd best performing creative.
Ugly Banners:
Alternative Banner:
Aside from that, I have revised the better performing lander and made it easier to read, and added some slight changes. It also does a device call out now, saying "Fix these problems on your DEVICE". I'll be split testing that along with the previous landers.
Revised Lander
Link >>> Fix Phone Revised
Angle Revision
I did some research and have found some statistics on mobile users in Malaysia. With the new info on hand, I have come up with a new angle that still deals with phone performance but in a slight twist that I hope will be more relevant to the majority of users in Malaysia. I will spend time working on this new angle over the course of the next few days. In the meantime, all creatives are pending approval on Decisive and I will update with new stats when I've had a chance to properly test the new translated campaign.
@redrummr - It was the advertiser that rejected the "memory low" lander. They claim it looked too much like a system UI and would mislead users. They also mentioned I can cast doubt in users but cannot say something definite that is not true. Hence I have revised the lander and removed the "Your device has 7% memory left" and "Your performance has been reduced by 50%".
@caurmen - I think a similar offer would be 360 Mobile Security but I believe that offer has been put on paused. I will try asking my AM if there are similar offers or ask an AM from a different network if they have something similar for me to test. Thanks for the advice.
I can tell by the way you are approaching this and by how well you are responding to the advice here that you are going to make very fast progress!
Hey guys,
Time for an update on how those translated banners and landers performed. They all performed better.. unfortunately the results were still very poor.
Campaign Stats
My Take On Things On This Run
The CTR's for the banners and landers have all shown a great improvement! I will never forget to translate my creatives to the appropriate language from now on However, conversions are minimal. Throughout the day or two of testing, I had continually culled placements from sites and apps. I'm guessing the lack of conversions can be attributed to the angle itself? I would love to split test a similar offer but my AM said they do not have any similar at the moment.
The advertisers also rejected my revised "memory low" lander. I'm guessing for this particular advertiser, I can not mimic ANY system like lander at all. I think that makes it hard to sell a system utility tool without the scare factor.
From the results, I'm assuming I should be dropping this angle all together?
I have been working on a slightly different angle for this offer. One I hope is more relevant to the users. I am just waiting for approval for my creatives and will be running a test on the new angle. For the next update, I will explain my reasons of why I chose the particular angle and as always, show the banners and landers that I have used. Here's hoping that the new angle will prove to be more successful than the last one.
you might want to try another advertising network which can be found here by iamattila >>> http://stmforum.com/forum/showthread...Sources-By-GEO
switching the advertising network alone raised my conversions by more than 100%, its not about the profit now, its about proper testing, having more conversions helps to tell u faster which banner is better. CTR is a intermediate metric, i used to look at it alot until i had one campaign that was having a CTR 3-5x lower than the rest but yet converting better, because the ad was targeted and those who clicked were much more interested in installing. which means again conversions is the main thing we should look at and on decisive thats just hard to get when everyone is bidding there. the same ad that got around 10-15 conversions with 50 spent on decisive got me around 30 conversions on another network.
you might want to throw in some animations on photoshop, just add time frames below and test it out, its 3 loops on decisive if u still decide to use it.
u can do some more research on other countries like canada south africa etc, they have differeny funny ads that i ripped and converted into english and apparently its doing better than those i took that were originally in english in the more popular countries
Originally Posted by xavierfok
I know what you mean by CTR not being a super important metric and the most important stat being conversions. High CTRs and low-zero CVRs = wasting more money faster lol..
Also, almost all my banners utilize some sort of animation and have the 3 loops.
Would you be able to share how you research on banners / ads from other countries? I have used my friend's WhatRunsWhere account to try researching banners with a similar offer, but it seems to always be the same ads. An example would be CleanMaster. It seems like everytime I check, the same creatives pop up in the search.
Originally Posted by team udon
You have some conversions so that is a good sign.
How much total budget do you have to play with?
Originally Posted by cmdeal
You are spending way too much energy on your creatives. Start looking at placements and cut non converters and poor performers.
Your creatives are very "smart" but I would STRONGLY suggest you try some different banners (they are all very similar atm). Simple "Image + Text + call to action" never disappoints.
Google user agent switcher or user agent spoofer and then visit the sites that are getting you traffic on decisive
Hey guys,
This will be a longer post.
First of all, thank you deondup for your advice. Going forward, I will create simpler banners to start and see if the angle / copy is effective. If the angle looks promising, I will then spend more time on the creatives and see if I can improve my CTR's and conversions. It would definitely save me a lot of time initially and allow me to put more copies to the test. I do see that deondup is correct when he said a lot of my banners look too similar, so I really have to work on using different variations later. Advice noted! 
New Angle Put To The Test
So I did do some research on Malaysia last week. In my research, I found a study that states that 74% of mobile users in Malaysia play games on their phones. (Source) I figured I should try the offer with a game performance perspective. Here are the copies I brainstormed on this angle.
"My game is always crashing"
- Games always crashing/freezing? Run a memory cleaner
- Memory cleaner fixes crashing games!
- Stop games from crashing! Clean your android's memory
- Hate when games freeze up? Your Android memory is too low
"I can't run certain games"
- Run more games on your mobile.
- Need more memory to play games? Free memory now
- Can't load a game? You need to clean your Android's memory
- Low memory affecting your games? Fix your phone now
"Games are slow"
- Games running slower? Your Android needs a memory clean
- Your games will run smoother after a memory clean. Start now
- Find out how to speed up your slow games
- This App can help you load games faster
- You can load your games faster! Here's how..
- Hate laggy games?
"Games drain my battery"
- Fix your phone so games don't drain your battery fast
- Games draining your battery fast? Our app can help
- Make your battery last longer during gaming
- Play games longer with your phone. Fix your battery
"No space for games"
- No more space for games? Clean your android
- Games taking up too much space? Clean out junk files from your android
Banners Created For This Angle
Due to time constraints this week, I was not able to create banners for all the copies. But below are the banners I managed to create and put to the test.
"Can't load a game? You need to clean your Android's memory. Fix Your Phone Now"
"Don't cry.. Memory cleaner fixes crashing games! Clean Memory Now"
"Fix your phone so games don't drain your battery fast"
"Need more memory to play games? Free memory now"
"Games always crashing? Run memory cleaner now"
"Games draining your battery fast? Fix your phone"
"Hate when games freeze up? Your Android memory is too low. Clean memory now"
"Low memory affecting your games? Fix your phone now"
"Make your battery last longer during gaming. Fix your phone"
"Run more games on your mobile. Clean Android memory"
Lander Created For This Angle
The lander I created was supposed to be relatively short but for some reason, when everything got translated, the sentences became super long.
LINK >>> Games
- Prevent games freezing up or crashing
- Stop fast battery drain
- Play games smoother with no lag
- Load more games at faster speeds
- Clear unneeded junk files for more space
2nd Headline - Clean Phone Memory And Speed Up Gaming Performance!
CTA - Clean Memory Now
I also ran one of the landers I had previously used to compare the 2 landers.
Campaign results on Decisive
My Take On This Test
I was hoping that this angle would do better than the previous one but it seems to be fairly close. In some campaigns, the ctr was better and in others it performed worst. However, the most important part was that it still garnered zero conversions. I also believe the new lander could use a lot of work. I should give specific instructions to the translator next time to give me the most concise translation possible. I think there is just too much text and it deterred the users from reading any of it.
I think my next course of action is to take the best performing banners and landers from the these campaigns and run it on a different traffic source and see if there are any differences. Was there anything you guys think I should have done? Any mistakes you noticed? As always, your thoughts would be greatly appreciated.
I don't see you doing anything obviously wrong in terms of how you are approaching things.
In fact, I think you are doing a lot of things right.
You are good and fast with your banner designs, and you at least have gotten some (albeit small number of) conversions, so it seems like your tracking is set up properly.
At this stage, I would probably test out a different traffic source or a different offer. You still have plenty of budget left.
I completely agree with cmdeal. You're doing a lot of things right, which strongly implies that the problem here isn't you.
I'd suggest testing a different offer, or better yet a lot of different offers one after another!
And of course, remember to split-test some of your traffic with direct-linked, i.e. have say 80% going to the lander(s).
You never know - sometimes landers don't perform as well.
Hi guys,
Just in case some people were wondering, I tried a different traffic source and the stats were not promising. So I have decided to drop this offer and focus on another offer.
Stats from affiliate network
Thank you to everyone for your great advice. I've learnt a lot on this campaign and can't wait to put this knowledge to use on my next campaign. Also a big thanks to Mr. Green for offering to help me with some of my testing for this campaign.
Yes try a few offers ... you will definitely get there.
Hey guys, I'm back!
It's been a while since my last post but I haven't been slacking! I was testing different offers and think I have finally found a promising offer. I have been trying different landers and banners the last week for this offer. Here are my stats so far:
Offer: Dolphin Browser
Payout: Initially $0.42, now dropped to $0.40
Country: Malaysia
Traffic Source: Tried multiple traffic sources.
Traffic Source #1: Decisive
I started this offer initially on Decisive. I did the usual 4 campaigns split into Wifi site, Wifi app, Carrier site and Carrier app. I'll simplify the stats here
| Campaign | Wins | Clicks (CTR%) | Conversions | CPC | CPA |
| Carrier Site | 37,381 | 374 (1.13%) | 2 | $0.03 | $5.24 |
| Carrier App | 60,069 | 292 (0.55%) | 2 | $0.06 | $8.15 |
| Wifi Site | 158,091 | 2,386 (1.72%) | 22 | $0.02 | $1.89 |
| Wifi App | 120,750 | 992 (0.89%) | 16 | $0.03 | $2.12 |
| Wifi App (Fiverr) | 26,958 | 246 (0.96%) | 1 | $0.03 | $7.84 |
| Wifi Site (Fiverr) | 50,899 | 918 (2.06%) | 9 | $0.02 | $1.67 |
My Take On This Campaign
These are the averages of the campaign. I cut Carrier Site and Carrier App after culling placements and spending around $7 and they didn't seem promising. I ran the Wifi App and Wifi Site longer to see if I can tweak the placements and banners but it still seemed a little weak. After reading this post, I was wondering if I made a mistake of using one hour translate. I resorted to using a different translator on Fiverr that I have used before and redid all the landers and banners and split tested the campaign with the original translation.
After reviewing the stats, I was still a long ways off from -50% but it seemed like this offer could have potential. I figured traffic on Decisive might just be too competitive and too expensive. So I decided I will try the same offer and angle on a different traffic source.
Traffic Source #2: BuzzCity
I decided to try BuzzCity as they seem to have a great volume of traffic from Asia. It's harder to navigate and each campaign I create can only use 1 banner at a time in different sizes (Please correct if I am wrong). I took my 4 best performing banners and ran them on BuzzCity. I had to resize each banner to fit the different sizes that BuzzCity uses. They do have an automatic resizing option, but it made the banners look like crap. I selected CPC of $0.01 for my campaigns. Here are the stats for the campaigns:
| Campaign | Exposure | Clicks (CTR%) | Conversions | CPC | CPA |
| Stop | 161,941 | 1,342 (0.83%) | 14 | $0.01 | $0.91 |
| Dizzy | 83,431 | 603 (0.72%) | 3 | $0.01 | $2.01 |
| Film | 30,971 | 163 (0.53%) | 2 | $0.01 | $0.82 |
| Movie Clip | 337,074 | 2,699 (0.80%) | 35 | $0.01 | $0.77 |
My Take On This Campaign
Changing the traffic source seemed to make a big difference for me. I was able to reduce my CPA by almost 50% using the same banners and landers. My ROI yesterday was -44.80%.. so I think I should definitely try and tweak my campaign on this traffic source. My AM said that the network wide CR is 3.11%, UCR: 4.68% .. That day he was helping me check the stats he said I was sitting at CR: 6.68%, UCR: 8.81% (Of course this fluctuates on different days), so this is showing at least a lot of potential.
My Plans
1. First I found a legitimate translator on elance.com .. The fiverr translator is too slow, taking up to a week for translations and after reading on one hour translate, I've decided I will pass on using their service. They were not exactly cheap either and I don't know how accurate the translation work is. The translator now is highly rated on elance, cheaper, and promises translation work in roughly 24 hours. I can also communicate with her easier and make my requests and tweaks on the fly.
2. More banners centered on the same angle. It seems to be working well for me. I also have 2 new landers already created that I will be split testing over the weekend.
3. Optimize the campaign? Would anyone with experience on BuzzCity tell me how I can optimize my campaign? It seems like my options are limited to banners and landers. On BuzzCity, they have about 7 categories to choose from:
Entertainment & Lifestyle
Portals
Utilities
General Content
Community
Glamour & Dating
I have already cut the categories that have low CTR and low conversions but aside from that, it seems like there's not much else I can do there. Would someone with more experience know how else I can optimize my campaign aside from new banners and landers? I'm guessing time/day parting?
4. I have noticed that this offer converts a lot better from Friday to Saturday and slows down during the week. How can I put this information to use? Should I only limit my campaign to run on the weekends? Aside from that, here are the stats by time of day
Should I run this campaign longer to get more data on time of day, and start excluding certain hours of the day?
As always, much appreciated for taking the time to read through my post. If there are any things I can do better, please do let me know. Thanks guys!
Oh I forgot to ask, I know I should be split testing the offer itself from different networks. The offer is also available on:
F5Media - $0.24
Clickdealer - $0.30
The payout seems so much lower than the $0.40 from Avazu at the moment. Should I still do a split test despite the huge gap in payout?
Yes, split test.
Payout is only half of the matter. Conversion rate is the other. The same offer at F5 may convert 60% better for example - for whatever reason. Payout bumps are generally possible as well.
Data looks good so far, I would get more though before day parting. When you do have a bit more, then yes consider pausing/resuming. Remember to adjust for time zones!
You can optimise by publisher IDs on BuzzCity but I believe they make a big idiotic song and dance about it instead of just giving it to you - docs.buzzcity.net/wiki/PubID_-_For_Advertisers
hi team udon!
regarding payout differences, you should definitely point them out to your AM to try to get a bump. its pretty easy and i highly suggest you do it for all offers you try. every cent counts on these low payout apps. $0.01 bump on a $0.24 payout would be worth 4% of revenue! thats a hell lot!
once u get the bump, split test like zeno says. some aff networks can pay you higher to please you but scrub your leads on the side! every little edge counts! good luck!
rio
Thanks for the great advice guys! I'll be split testing the offers really soon.
On a very positive note, one of my new landers produced a positive ROI! +22% yesterday and +15% today so far. Although revenue is less than $1, I have never seen green ROI before so I'm super excited .. Can't wait to optimize this campaign even more and produce better results. I'll report back once I have more data.
Team udon, great thread. I'm working on a similar offer for uc web browser in Vietnam . Also having issues with translators. Tried 3 and all come up with different translations for the same text. Not sure which one to pick. Question on angles - it sounds like you're using something along the lanes of movies slow or internet slow. I've used Facebook slow and it is not producing the results I expected. How did you go about picking angles? I've shortlisted to about 5 angles. Should I narrow it down to 2 or test all 5?
Originally Posted by pk63606
For my angle, I did some research and found some stats that said 80% of Malaysian mobile users watch videos online. With that information, I wrote down all the problems someone might experience when watching online videos and then I wrote copies that addressed these problems. I would say if you have 5 angles, you should definitely test all of them because you never know which one will perform better until you have given them a try.
Not sure if this is helpful, but from the last few campaigns I've tried, I noticed that selling the benefits of your app (ex. "do this better!") is not as compelling as telling the user they have a problem and that the app can help fix that problem they have (ex. "your phone is slower than normal, but our app can help you fix it"). Hope that helps with your angle creation
Originally Posted by team udon
"Why does that matter to me?"
That's a question that it's always worth imagining your users asking you after you write your copy. Because that's what they care about - what's in it for them.
You've got the greatest, latest gigabyte hard-light-drive technology? Great. Why does that matter to me?
Your app can load web pages 20% faster? Why does that matter to me?
Etc.
Hey team udon and other STMers, what's your approach for creating banners quickly. I decided to create some type of a system where i created 3 folders for each of the layers in PSD.
Folder 1 - all background images.
Folder 2 - icons, cartoon characters, pictures.
Folder 3 - text in different font sizes and colors.
I have all the background images open in PS and mix and match different variations. What's your take on it?
Thank you!
Originally Posted by pk63606
I don't think it gets too much better than that when you want to make unique stuff.
Honestly, my approach to creating banners is pretty damn unsystematic.
Come up with idea -> mash together in Photoshop -> move on to next idea -> repeat.
I try to avoid templates until I know a traffic source quite well, because I find staying unsystematic means I come up with more original ideas. Sometimes even screwing up generates more ideas - mess up and use the wrong font, then think "hey, actually, that could work...".
Once I have a reliable, converting template, then layer masks and automated export scripts are my friends.
I have layer styles and that's about it.
I agree with Caurmen... for the types of ads I do, creativity is paramount and templates wouldn't help me too much.
For mobile banners I can see them being useful tho.
Hey team udon, great work! 
How are you doing these days? I'd like to see an update on your progress!
I will be going the same journey as you and judging by the awesome tips from experienced members, I'll also go transparent with all my campaign details
Just want to browse this awesome forum and read a bit more before I jump into buying data as I have only 1/5th of your investment available 
Hey guys,
I've been letting the campaign run the last few days and trying to gather more data and also testing out new landers. I'm not sure what to really make of the data at this point. Some days I see a lander performing well and think "Oh this is the keeper" and marking down the ones I plan to eliminate, then the next day the stats are reversed. Would anyone be able to help me make sense of my stats and give me some advice on how I should proceed (Aside from more testing of course).
Yesterday's Stats
Some basic explanations of my landers:
- Fix Phone landers all have the same copies.. I just wanted to test if a different image will affect conversions. So guy, girl, and phone are showing their respective images.
- Speed Alert are also the same copies. For scarcity, I had one of the landers say "free download expires by date" and the other one "91 free downloads left". These landers are also using the same copies as my old landers but with an added alert message when the user first visits the lander.
- Only 1 offer from 1 network was tested for this day.
Total Stats Combined
| Visits | Clicks | Conversions | Revenue | Cost | Profit | CTR | CR | ROI | EPC |
| 1,694 | 407 | 39 | $15.60 | $16.94 | ($1.34) | 24.03% | 9.58% | -7.91% | $0.04 |
Today's Stats
- Thought I had figured out which one was more promising and which one wasn't going to work.. then stats were almost reversed today.
- Also, benefits is a new lander I just added into the campaign today. I'm hoping to run it for a day to see how it performs.
- I was recommended to try and split test the offer with AppFlood's.. So these stats are split between Avazu and AppFlood's.
Total Stats Combined
| Visits | Clicks | Conversions | Revenue | Cost | Profit | CTR | CR | ROI | EPC |
| 1,253 | 287 | 26 | $10.12 | $12.53 | ($2.41) | 22.91% | 9.06% | -19.23% | $0.04 |
Offer Stats For Today
3 Day Combined Stats
Total Stats Combined
| Visits | Clicks | Conversions | Revenue | Cost | Profit | CTR | CR | ROI | EPC |
| 5,167 | 1,204 | 116 | $45.02 | $51.67 | ($6.65) | 23.30% | 9.63% | -12.87% | $0.04 |
I was also split testing the same offer from ClickDealer for about a day but they seem to reach network cap very fast. After a day of testing, I decided to remove them from testing. Below is the offer stats for the 3 day combined stats. I feel like it might be too early to tell which offer is better because I haven't really let the tests run for too long yet. I also haven't asked my AM's from the other networks for a pay bump as I'm doing such low volume at the moment.
Thoughts and Questions
Sorry if this post is a little confusing. There are so many numbers to go through. I feel like I should really be testing more volume for my campaigns but not sure how I should go about doing that. Right now I have set my CPC to 0.01 at Buzzcity. I was wondering, if I set it to 0.02, wouldn't that effectively double my Cost and drive my ROI even lower? How else should I optimize the campaign at this point? Should I try more varied landers that are totally different? Or should I continue to use the winning copy and angle but try testing pictures, fonts, and color to optimize my lander? Is it still too early for testing those right now?
As always, thank you all for your input.
The kind of variation you are seeing is likely due to other variables like placements, the day of the week and connectivity.
Look at your data other than landing page and offer.
Did specific placements have volume each day and always do well? The variation can then be attributed to the aggregate effect of all the other placements.
Crap, just realised this is BuzzCity. Did you manage to get PubID passing? Or no go right now? You may still be able to see outliers in your data, e.g. specific phone models, carriers, OS, etc.
Good call on the offer across various networks. It's looking most promising with Avazu, but you're right, you don't have enough data yet -
hey team udon! great job on the split testing networks, AVAZU is blowing the rest out of the water - that's freakin sweet
u are so close to making this bank .. here's further tips my friends!!
1) hit up avazu, yeahmobi, appflood, clickdealer - see what other browser offers they got
2) dump the links add em to volume, w/e - PREP it
3) add em in your split test against dolphin... and you might be surprised... maybe UC Browser, maybe Baidu Browser, maybe just Opera Mini might win - you won't know till you try.. so try
Hey guys,
Thanks for the insight!
@Zeno - After some thought, I think I might want to switch to a different traffic source. The offer has performed much better at Buzzcity because of the cheaper CPC than Decisive, but the requirements I have to meet to be able to use the PUBID feature might be too much. Without the ability to cull certain placements, I think I am severely limiting my campaign. It's like competing in a car race with 3 wheels instead of 4, and while I can still win, I am making it that much harder for myself. I really should be using all the options I can to optimize my campaigns.
@Caurmen - Thanks for the information. (*Edited*.. Found the calculator in your previous post, can't believe I missed it)
@iAmAttila - Thanks for the input. I will definitely give your advice a try. At this point most of the landing pages I am testing are quite generic and can work with pretty much any browser. I'm wondering if I should create specific landers that showcase screenshots, or use similar colors/themes and/or icons of the browsers I'm promoting? (Although I think I already know the answer to that one lol... "Always be testing!")
Originally Posted by team udon
Good call on moving from BuzzCity.
The traffic is a waste of time if you can't optimise it to profit because of barriers on their end.
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