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Scaling YouTube Ads (14)

08-20-2014 06:00 PM #1 steve from munich (Member)
Scaling YouTube Ads

Hi folks,

I've a youtube campaign running @ 200€ spend / day. It worked well, until I tried to get more traffic and increase my spend.

The targetting is very broad, just country, gender, age group. I use instream / pre roll ads.

My max bid @ 200€ spend was 0.02€ per view. This resulted in an average cost per view of 0.0167€

I tried to just increase my budget to 400€/day without changing the bid, but didn't get more traffic.

I then increased my max bid to 0.03€ and the average cost per view increased to 0.0251€! In other words, an increase of 50% which directly increased the cost per conversion by 50% as well. That's too much to run the campaign profitable.

Does anybody have ideas how to keep the lower bid and still get a lot of traffic? Like cloning the campaign and running simultanously, using a second account etc. I aim for 1000€+ spend / day.

Any advice is appreciated! If somebody wants to talk youtube ads, my skype is: stefan.spirkl

08-21-2014 07:29 AM #2 cmdeal (Veteran Member)

It would be a good idea to have a separate STM channel on video advertising.

I know that @caurmen in particular has been very interested in video as a marketing channel, and there is no question that this a channel that is is growing rapidly.

08-22-2014 03:47 AM #3 laoba2006 (Member)

Quote Originally Posted by cmdeal View Post
It would be a good idea to have a separate STM channel on video advertising.

I know that @caurmen in particular has been very interested in video as a marketing channel, and there is no question that this a channel that is is growing rapidly.
I am also very much interested in this style of advertising, love to learn and talk more. Diversity

08-22-2014 07:15 PM #4 caurmen (Administrator)

I'll look into setting it up!

Currently I don't think there are a lot of us testing video, but I sense that's going to change soon...

08-22-2014 07:31 PM #5 stackman (Administrator)

Video ads will definitely come to play soon. I think the biggest barrier to entry is creating an actual compelling video ad that sells. I know some affiliates have been dabbling with them on Mobile!

@Steve
Are you running video ads directly to affiliate products? If so kudos!

09-01-2014 12:51 AM #6 maynzie (Moderator)

I know some affiliates have been dabbling with them on Mobile!
Now thats something you would be pissed to get ripped, a lot more time, energy, focus & money would go into that I'm sure

09-05-2014 06:47 AM #7 digilypse (Member)

Quote Originally Posted by maynzie View Post
Now thats something you would be pissed to get ripped, a lot more time, energy, focus & money would go into that I'm sure
At that point wouldn't it almost make more sense to just form an agency with a performance-oriented fee structure? IMM does this.

Seems like there's more and more overlap between affiliates and traditional agencies anyway.

09-05-2014 07:26 AM #8 cmdeal (Veteran Member)

Hey Stefan,

How much does it cost you to actually produce the video ad itself?

I presume it is a fairly large upfront investment. Do you find that can get this to back out on a relatively expensive channel like Youtube (where you compete with a lot of clueless brand advertisers who overpay)?

09-06-2014 11:59 AM #9 caurmen (Administrator)

Video ads don't have to be expensive.

They can be godawful expensive, of course - the single most expensive form of media even compared to feature films - but they can also be comparatively affordable, maybe 2-3 times the time investment of a conventional HTML lander.

It all depends what you're doing!

YouTube content creators have done some great work testing inexpensive forms of video content- I'm continually amazed at how much some of them can push out in a week.

09-07-2014 07:21 PM #10 steve from munich (Member)

Quote Originally Posted by cmdeal View Post
Hey Stefan,

How much does it cost you to actually produce the video ad itself?

I presume it is a fairly large upfront investment. Do you find that can get this to back out on a relatively expensive channel like Youtube (where you compete with a lot of clueless brand advertisers who overpay)?

Hey man,

thanks for checking in. The upfront investment was quite allright. We had a good experience so far (= positive ROI), but yeah, there is definitely some effort involved to make it work.

All that stuff is allready done, so I right now I care about scaling.

11-06-2014 03:54 AM #11 steve from munich (Member)

*Bump on the original post*

11-06-2014 08:00 AM #12 dingdong (Member)

Cool stuff. Wondering if it's possible to target specific youtube channels with youtube ads?

11-07-2014 07:57 AM #13 steve from munich (Member)

Yes it is, and yes it's described in every damn youtube ads tutorial


Any more ideas for scaling?

11-07-2014 01:13 PM #14 caurmen (Administrator)

Hmm - think I mentioned this in the other topic, but my first thought would be "other video traffic sources". YT's expensive anyway, and I suspect that right now Q4 price increases aren't helping you either.

Any luck with those?

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