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Mortgage On FB (4)


08-20-2014 02:57 AM #1 rayalleninc (Member)
Mortgage On FB

What is the best ad copy / images / network to run a mortgage campaign on FB.


08-20-2014 03:57 AM #2 12as26 (Member)

lol. you are going to have a tough time in this biz.


08-20-2014 04:54 AM #3 zeno (Administrator)

Quote Originally Posted by rayalleninc View Post
What is the best ad copy / images / network to run a mortgage campaign on FB.
This is:
a) not a good question, and
b) not something people are going to give you direct answers for.

To give you an analogy, say you are wanting to build a gaming console. You walk into a Microsoft HQ and say hey "I'm looking to build a gaming console. Can you give me the design plans, tech specs, construction methods, marketing materials, and so on for the Xbox One? Thanks."

Obviously, you aren't going to get anywhere.

This is kind of like that.

Firstly, there is no best ad copy, images or networks. Just like there is no best image to use on Facebook for advertising Truth About Abs...

Secondly, affiliate marketing is a highly competitive industry and a sizable business for most of the people here.

So, just handing out the best materials that one has - as concluded from likely 6 to 7 figures of spend, and 100's of hours of blood, sweat and tears, would be throwing away a huge competitive advantage.

TL;DR
, this isn't something we can (or anyone like will...) answer.

Your best option is to study copywriting, how to sell in general, the mechanics of Facebook, what images do well on FB, and just test things.

For mortgage offers, this is a question we can answer more sincerely! I don't know which networks do mortgages better than others unfortunately. Neverblue perhaps?


08-20-2014 07:19 AM #4 cmdeal (Veteran Member)

Hey OP, I know you are new, but as @zeno wrote, there definitely is a right way and a wrong way to ask for advice, especially in a business setting ...


THE SECRET ART OF ASKING FOR ADVICE (AND MENTORSHIP)

"Each week, I get hundreds of emails from entrepreneurs and freelancers asking for advice.

I love reading the stories, challenges, and triumphs that each of you encounter. So much so that I regularly find myself laughing, crying, and cheering for many of you.

That said, there are some emails that just linger in my inbox forever — emails that have been read but remain unreplied, and I hate it.

It’s not that I don’t want to reply to these emails. (I really do read every email and try to reply to most.) It’s just that, oftentimes, the people that send in emails don’t make replying an easy thing to do.

Frustrated, I have decided that it was time to share my go-to technique for asking for advice.

HOW TO ASK FOR ADVICE EFFECTIVELY:

When you boil down to it, asking for advice involves three key elements:

  1. Context - Specific information the reader/listener needs in order to answer your question.
  2. Goal - What your desired outcome is.
  3. Struggle - What specifically is stopping you from achieving your desired outcome.

This isn’t complex, but let’s look at it in action.

A SCRIPT TO ASKING FOR ADVICE

The average length of emails I — and many of my peers — get is somewhere around 300 to 400 words. Here is a solid template that you can use to get your message across more effectively and efficiently:

[Name],

[Intro sentence]

I’m a [what you do] trying to accomplish [goal].

While I’ve had some results like [x] and [y], I’d love your input.

If you had to tackle: [specific struggle] how would you do it?

So far I’ve tried [a], [b], and [c], but I’m wondering if you might go about it in a different way.

Thanks in advance.

-[Name]

PS. [include a thank you for something they've written, spoke about, etc]

As you can see, this template is pretty straight-forward and it makes mention of all three key elements which I have talked about above.

Ideally, it provides the reader with enough context to be able to make informed and strategic recommendations without sifting through 300 to 400 or more words to weed out what the real question or struggle is."


Excerpted from http://www.nicholasreese.com/how-to-ask-for-advice/


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