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Never Knew High Conversion Rate Was So Bad ? (29)


08-19-2014 03:07 PM #1 fontavals (Member)
Never Knew High Conversion Rate Was So Bad ?

Worse Day Ever

Just Got Very Bad News !!!
For the first time after all this struggles and sleepless nights i felt like i was finally making some progress only to....... uuuh

I was making 15 to 20 leads first two days with CPI offer on Google Play and then around -10% ROI without cutting any targets so i scaled
to Korea and it was converting well i have close to 200 leads so far today, still running at a loss though around -30% - 35% loss without
any optimisation yet !

She actually asked me if i could stop the traffic source or Geo that was converting too well, damn i was still running at a Loss -30% !!!!
I told i was running only one traffic source (Zeropark), the one i stated on my offer application!

I thought it was a wise thing to speak with AM before any real attempt to scale campaign just to make sure everything was fine but she went "Ooh CR is too high"
that was the PROBLEM**
She said average CR for that offer was average 5%-to-4%. I was doing 14.5% for Korea and around 6.5% for Ghana I actually thought
this was a good thing but it seems i have to stop all traffic and wait for
advertiser damn!

**Worse thing is they seem to be the only guys running this offer**

What would do you guys think..?


08-19-2014 03:28 PM #2 julien (Member)

It happened to me once, with a mainstream dating offer, I was having a solid 25% CR for days!

Unfortunately, the leads didn't back out for the advertiser because I was targeting the wrong demo for him (females in this case)

I was politely asked to stop sending traffic as well, very frustrating because the ROI was amazing.

Sometimes, I guess if you're really above the average conversion rate, it's possible that it's because you are too pushy or promising too much.


08-19-2014 03:37 PM #3 andyvon (AMC Alumnus)

I definitely feel for you, stuff like that happens all the time though, so better get used to it


08-19-2014 03:42 PM #4 fontavals (Member)

That's i am very surprised She did not mention anything about my Landing page and its not a dating offer
and i don't say the famous Virus Detected " Its not anitvirus its the normal CPI think Apus,Moboggenie,
Du Battery saver speed booster kind offer with low payout of
$0.23/install.


08-19-2014 03:50 PM #5 dennis (Member)

I would just ask for a little bit more information from the advertiser.
Ask for sub-ids that actually did convert and find out what banners were converting for you.
Just disable the other ones and improve the quality of your leads...

If someone says to stop it's your job to make it work again...


08-19-2014 03:55 PM #6 fontavals (Member)

I have to wait for advertiser reply in 2 or 3 days she said
Its Zeropark, so no banners!


08-19-2014 05:21 PM #7 shakedown (Member)

Were you using a lander?


08-19-2014 06:29 PM #8 fontavals (Member)

yeah


08-19-2014 06:34 PM #9 shakedown (Member)

Quote Originally Posted by fontavals View Post
yeah
Similar thing happened to me. My CR was 33% to the aff. network and my AM asked me if I am doing incent since my CR was higher than most others. I just told him I'm using a lander and those lower CR people are likely direct linking and that was the end of it. I was still able to run the offer though.


08-20-2014 07:21 PM #10 fontavals (Member)

uuuh,
My AM does not even seem to understand what a landing page actually is or why
its used !!! How is this possible...?, can't wait to to hear response from advertiser
its really a shame that they are the only network with this offer


08-20-2014 07:34 PM #11 dennis (Member)

Demand another accountmanager!
They should understand that you are earning money for them.
In some way you are his boss and not the other way around.

Just e-mail the head accountmanager or whatever it's called who is responsible for assisning AMs...
If it's not at the website, just ask or look at LinkedIN or something.
Don't be shy and just do it... This is about money and you probably never see this guy in real life...

Take what's yours!

P.S. - The above is irrelevant if you don't make enough cash of course. In that case you can request another AM and not demand it


08-21-2014 09:35 PM #12 stackman (Administrator)

@fontavals

If you want to stay away from these types of problems, which at times are definitely very annoying then stick with mobile content/subscription offers. The advertisers rarely comeback with quality issues so it's smoother sailing.


08-22-2014 04:29 PM #13 keepthecar (Member)

The advertisers rarely comeback with quality issues so it's smoother sailing.
They will just scrub your leads instead


08-22-2014 08:12 PM #14 stackman (Administrator)

Quote Originally Posted by keepthecar View Post
They will just scrub your leads instead
Haha it's definitely a problem but not a big one IMO! I rarely have it with mobile subs (atleast that i know of!!)


08-23-2014 06:49 PM #15 dpol (Member)

This is a common issue with CPI offers.
Advertisers don't like high CRs, because it can be incent traffic.
Solution - send very cheap (like pop) traffic in order to correct CRs. This traffic should not convert.


08-25-2014 09:34 AM #16 fontavals (Member)

@dpol,

You got me thinking there bro, If you understand you right you mean i should try to diluet CR with
very cheap pop traffic right...?


BUT its really crazy that we should even be having this issue, i never thought one would have to have issues bc of high CR damn!
It''s NOT incent traffic, and they have access to my landing page. I found and angle and lander type that works well,tried 17
landing pages before i git this one to work and the offer was actually very good from the reviews on Playstore which is why i went
for it in the first place. Was one of the highest rated apps on the Playstore .


08-25-2014 06:04 PM #17 dpol (Member)

Ask your AM what are acceptable CRs before you start running and keep your CR 1%-5% with cheap traffic if required.


08-26-2014 12:54 AM #18 zeno (Administrator)

Can the advertiser give feedback about lead quality?

If the leads are of a high enough quality for them vs the payout they are giving you, I don't see why conversion rate matters at all.

Frankly, it doesn't.

The only reason I can think of is that they try to clamp down on outlier CVRs that may indicate low lead quality to come... but if they wait and get data on your leads... their assumptions can be tossed.


08-27-2014 08:21 AM #19 fontavals (Member)

Have any you guys worked with this guys "PerformanceRevenues" OR Tapgerine ...?


08-28-2014 07:35 PM #20 dpol (Member)

PerformanceRevenues - I have never seen such derogatory attitude towards affiliates.

I lost money because of their mistakes and promises that they didn't keep.

I started running high volume offer with them only because of bonus they promised me.
They didn't pay me bonus.

They promised me weekly payments and it was changed after 2 weeks. I wouldn't even start sending traffic for NET30.

They promised me to pay in USD instead of local currency and finally didn't want to do it.

They decreased my payout for campaign retroactively.

Every time I had to be paid they were finding new reasons not to do it at time, because they didn't like exactly the same invoice formats.

Their managers didn't want to talk to me.

I finished working with them after 1.5-2 months and they did mistake in last payment. When they found mistake their manager called me first time and asked me to refund immediately...


08-29-2014 06:41 AM #21 fontavals (Member)

Thanks dpol,

Yeah exactly what i was thinking, they are the network that Stopped my offer and gave me an AM that
has no clue what a landing page is or what its used for. I stopped immediately after i recognised how ignorant
she was about the whole AM business which i found very strange. Up till now she can't get me any reply from advertiser.....

I just hope they pay me what i made so far, its not much thankfully but for someone with very limited budget every little counts


(1) Has anybody worked Tapgerine ?


08-29-2014 07:16 AM #22 cmdeal (Veteran Member)

A high conversion rate is not bad in and of itself.

It is only bad when it results in low lead quality to the ultimate client or advertiser.


08-29-2014 01:43 PM #23 fontavals (Member)

The problem is they won't even give advertiser feedback, just nothing to work with!
My lander is very straight forward. It was the highest rated app on Google Play
with over 15 million downloads (very famous CPI a while ago), with
very positive reviews on Google Play so it was very easy to sell

I have moved on, this guys are a joke and the reviews i got from looking around
were not very encouraging either. I was Speaking with AM from Tapgerine
and he promised he could get me the same offer because they already run offers
for same advertiser so hopefully i can get it back but it would be grate to hear reviews
from guys who have run with Tapgerine before


08-29-2014 04:09 PM #24 admobix ()

The problem is that most advertisers (app developers) look at conversion rates as a first indicator of incent traffic. That is why, they are quick to pull the trigger and pause the traffic. However, if you inform your manager that the conversion rate will be high due you you filtering the good traffic through the use of an LP, and sending "qualified" users through, and thats why the conversion rate is (and will be high), hopefully they can relay this back to the advertiser and the advertiser can be aware of this - enabling the advertiser to look for the actual value of that user (ie, - actual quality and ltv), rather than just judging by conversion rates. Bottom line- ask you rep to give the advertiser a heads up.


08-30-2014 09:02 AM #25 fontavals (Member)

I feel like posting Skype chat here but i don't know if that is a good idea but
Bro @admobix i tried to explain nicely to my AM there just like you said above
about using Landers to qualify users and all that .....

uuh....




‎20‎ ‎August







me
‎13‎:‎34
Hi‏







yulia chornaya_Performance Revenues
‎13‎:‎41
HI‏







me
‎13‎:‎45
I wanted ask about wether others who are running this offer "clean master"‏



They are mostly direct linking right..?‏


‎13‎:‎52
You there ?‏


‎14‎:‎14
....................‏







yulia chornaya_Performance Revenues
‎14‎:‎45
I don;t really know'‏



what do you mean?‏







me
‎14‎:‎46
I mean direct linking to offer without using landing pages to presell‏



because its always normal for landing pages to perform better than direct linking‏


‎14‎:‎47
and even beter if your angles for promoting the offer is very good‏







yulia chornaya_Performance Revenues
‎14‎:‎47
it is not APK it is google play‏







me
‎14‎:‎47
yes same rules apply‏


‎14‎:‎48
i mostly run this kind of offers and its always the case case‏







yulia chornaya_Performance Revenues
‎14‎:‎48
so if I understand you correct you are asking for Landing pages?‏







me
‎14‎:‎49
no what i mean is normal to make profit without landing pages and many promoters do bc people are generally including me lazy sometimes‏


‎14‎:‎50
and i can almost guarantee that if you at this offer more insightfully , you will see most are direct linking‏


‎14‎:‎51
but if you use a landing page to try and convince the user and explain to them why hey need the offer then you are likely to get better conversion rate and even better‏



if you try a different out of the normal countries most people promote to‏


‎14‎:‎52
if you look inside your network you will see dfferent conversion rates for different countries‏







yulia chornaya_Performance Revenues
‎14‎:‎53
yes.. but still I don;t understand what are yiu asking‏







me
‎14‎:‎56
I just wanted to get some more insight into this situation because its bit strange to me that's why i was asking if most people are using landing pages ...?‏







yulia chornaya_Performance Revenues
‎14‎:‎56
no... not really‏



they use the direct‏







me
‎14‎:‎57
what is the conersion rate of your best affiliate on the network if i may ask ...?‏



for this particular offer..?‏







yulia chornaya_Performance Revenues
‎14‎:‎58
usually %4 is perforct‏



perfect‏







me
‎14‎:‎59
i understand but i was asking the highest, is it possible to get that please..?‏







yulia chornaya_Performance Revenues
‎14‎:‎59
5% maximum‏



more is usually being suspected as incent‏







me
‎14‎:‎59
and this is direct linked right...?‏







yulia chornaya_Performance Revenues
‎15‎:‎00
yes‏



becuase the partners do nopt ususally use landing pages‏







me
‎15‎:‎03
I actually promote offers on several networks and i have been doing this business for a while. Some offers perform better direct linked and some do not but but in most cases offers always perform best with landing pages and i was NOT incentivizing.‏



Did you write the advertiser please..?‏


‎15‎:‎05
you there...?‏







yulia chornaya_Performance Revenues
‎15‎:‎06
sure I guess we will receive an answer tomnorrow‏







me
‎15‎:‎09
ok , i'll check back tomorrow. Talk to you tomorrow.‏







yulia chornaya_Performance Revenues
‎15‎:‎09
sure‏







me
‎15‎:‎09
thanks‏







yulia chornaya_Performance Revenues
‎15‎:‎10



‎21‎ ‎August







me
‎11‎:‎58
Hello‏







yulia chornaya_Performance Revenues
‎12‎:‎22
Hello‏







me
‎12‎:‎23
hope you are doing great, any heads up ...?‏







yulia chornaya_Performance Revenues
‎12‎:‎27
not yet...‏







me
‎12‎:‎28
Ok, please do let me know when you get the feedback‏







yulia chornaya_Performance Revenues
‎12‎:‎29
SURE‏







me
‎12‎:‎29
thanks‏







yulia chornaya_Performance Revenues
‎12‎:‎29



‎Monday







me
‎10‎:‎57
Good morning Yulia‏


‎10‎:‎58
any updates on this issue...?‏







yulia chornaya_Performance Revenues
‎11‎:‎04
still checking‏







me
‎11‎:‎05
but this is taking so long, may i ask what exactly it is that you are chaecking here..?‏







yulia chornaya_Performance Revenues
‎11‎:‎05
I will try to remind the AMA‏



AM*‏







me
‎11‎:‎06
because you have access to All my landing pages and and even traffic sources which normally i should not have to give out but i had to make sure everything is transparent for everyone to see ***‏


‎11‎:‎09
Getting a response from advertiser should not take weeks Yulia so i feel like this issue is not taken seriously‏


‎11‎:‎10
I want to talk to another person in your agency please, could you pass over ..?‏


‎11‎:‎13
Nothing personal and i hope you understand. I just need to get this isseu resolved, could please pass me over to another person please ...?‏







yulia chornaya_Performance Revenues
‎11‎:‎14
I asked the AM to check again the issue it that he is in the contact with the advertiser‏



and he told me that he will email the advertiser again and he can done nothing additional‏







me
‎11‎:‎23
I have been in the affilaite marketing space for quite a while and very well known on the all big marketing forums but never had this kind of issue before so i am really hoping this gets resolved very soon beause it will be such a shame that things end this way but i am hoping that this gets resolved soon so i will wait for a few more days‏







yulia chornaya_Performance Revenues
‎11‎:‎26
I will do my best‏







me
‎11‎:‎27
I hope so‏



Thanks.‏


‎Thursday







me
‎12‎:‎38
Hi Yulia,‏


‎12‎:‎39
were you able to get any feedback from advertiser...?‏










That our exact Skype chat and two weeks almost i still can not get reply from advertiser


08-30-2014 09:38 AM #26 cmdeal (Veteran Member)

There definitely seem to be some communications/language issues here.

I would suggest

1) trying out another network, or
2) if you really want to stay with this network, and you truly have high quality leads you are sending, and if they really do not have systems in place to distinguish between high quality leads and low quality leads and they JUST look at CR to determine this, then you can be clever about this and reverse engineer a lower CR for them that fits their profile ... if you know what I mean.


09-12-2014 08:25 AM #27 vidivo (Member)

definitely dont stick with this network.. doing so would be a joke.


09-12-2014 11:59 AM #28 bbrock32 (Administrator)

Communication is a very important issue in our business.

If you see nothing changes on their end I would just move on.


09-12-2014 09:44 PM #29 pacman0r (Member)

Its Friday, I presume they would have resolved this issue by now no? If the offer is making bank, and the advertiser wants a piece of the action, its his offer so there isn't much you can do if your creatives get jacked. If its worth the time/effort to continue at a diminished level of returns then run it, otherwise move on to something less strenuous.


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