My dive head first into adult marketing and media buying. (17)
My dive head first into adult marketing and media buying.
For those who don't know me I haven't been very active in the forums lately because of my health which is alot better now. For those of you who don't know who I am my blog is in my signature below.
I've done it all and been in this game for 8 years making a living off of affiliate marketing. I've done it all and made alot of friends along the way in many many different spaces from email, to ppv, to media buying, to facebook, to coreg, to even the clickbank and clicksure guys. I tried to stay on top of the curve and become a jack of all trades befriending people in different aspects of this space and helping out wherever possible.
Two categories I haven't really learned nor have I got involved in was adult and mobile. So here I am, looking back and knowing what i know now as it gets harder and harder mobile and adult seems more viable and long term. Because of this i've decided to dive in head first and learn as much as I can from around the web and here specifically on this forum.
For the past week and a half I've been researching and studying adult marketing for a while but never really got into it besides running some email offers to adult offers. For the past week or two I been reading as much as I can on the forum and studying up as much as I can. I was emailing for a bit in the past and mailing some adult offers, not doing media buys, and asked the owners about doing some buys for them. I contacted the owner that I was running cps to about running his adult offer instead of going through a network since I see it on some of the networks already but we all know one less hop, one less disconnect, and I've always been paid by this company so I had nothign to worry about running direct.
I've spent the past couple days gathering landers and banners, setting them up, and making sure everything is working and fast. I spent the tedious hours staring at porn landers and banners, looking at page code, dissecting and making sure each page worked. SO far I've only gathered web landers, I haven't even bothered to look at the mobile optimized ones yet. My goal is to start with web and then expand into mobile and different banner sizes and ad placements. Basically rinse and repeat the same procedure for each placement and for web and mobile.
Below is my first day I dover in and realized I needed to go direct because i couldn't reply on a network and "their" budget on an offer, I needed my own budget which is why i went direct.
Day 1
Was running seeking milf from Clickdealer and broke even almost but it kept capping out by the time I woke up.
This day I ran only like 5 landing pages and like 30 banners and removed one of the landers that didn't get any conversions.
Spend $52.60
Revenue $47.50
Net -$5.10
Roi -9.70%
Can't even test or scale if the offer keeps getting capped so I dropped the offer decided to do more research.
Day two
Decided to start a new campaign with a new offer, contacted one of my old adult people, I was emailing their offer in the past with and wanted to skip the networks and go direct.
I uploaded 45 landing pages and I uploaded 150 banners and each landing page is rotating 3 different offer links.
I hit submit and let it run, as I post this its the end of the 1st day of running and beginning of the second. Below is without optimizing. I'm just gonna let it run for a couple days and collect data and optimize form there. I'll probably let it run over the weekend and see what happens.
Day 1 of new campaign
Spend $41.14
Revenue $84.00
Net $42.86
Roi 104.18%
Positive on day one not bad.
So far for day two as I type this
Spend $11.78
Revenue $36.00
Net $24.22
Roi 205.60%
Nice - looks like a good start! (And welcome back!)
45 landers is a hell of a lot - what sort of spend are you planning to start cutting those?
Gonna try to spend about 500 bucks over the weekend. My goal is to start with the banners first and look at the ones that got leads and ones that didn't but its a fine line, ultimately you want high ctr banners to get them through to the lps so I have to see where everything falls.
Good start man and happy to see you back!
To make it these days in adult you need good offers ( best is direct ) and refreshing banners often.
Keep us updated how it goes.
Good start Morgan. I've been following you since you crashed your viper in 2009 
Just curious to know if you're using popups or regular display traffic?
Originally Posted by ohaiguyz
Just curious to know if you're using popups or regular display traffic?
excellent start man!
cant wait to see your next results
with 150 banners, 45 landers, and 3 offers. that is quite a lot of data needed
but like bbrock said and others, biggest aspect to adult is your offer and your traffic source. everything is secondary
You don't need to test 45 landers. Drop that down to 3 landers and 10 banners.
45 landers? wow you sure it is the best option because you need quite a lot of data to really see the best ones I guess those 45 not completely different , start with just few completely different styles and then make another round of testing . Good Luck 
Yes i'm collecting a lot of data actually, each landing page is different either complex or simple in how it engages the user. From there I will narrow it down to the ones that have converted over a couple of days and then try variations of those pages. But first things first is I'm collecting data and i'm still profitable with 45 landing pages so its not like I'm going about it wrong, also different geo's respond differently and same with placements. I might have a landing page that does horrible on the video page of a milf site but does good on the landing page of a voyeur site. I won't know until I collect data and check site ids.
Originally Posted by heavyt
fully agree with you 100%. although from what I can take that other people are saying, you will need to spend a lottt to collect significant data. and running many, many, placements to spend a significant amount also just ads more data needed to collect.
EDIT: although I take it you aren't using your typical run-of-the-mill ad network
Great Start Morg! Right off the bat, very very nice!
Looking forward to more results man, you've got all the foundations and knowledge get scaling ill be back on skype this week lets chat
Today I increased cpm a little bit on the usa campaign.
End of day two
Spend $69.00
Revenue $108.00
Net $39.00
Roi 56.52%
I started a Canadian campaign too and it started at midnight. So far into day three
Us
Spend $29.72
Revenue $48.00
Net $18.28
Roi 61.51%
Ca
Spend $1.71
Revenue $6.00
Net $4.29
Roi 250.88%
Welcome back to the game man. Long time no see!
Already in the green after day 2, seems like you still have the magic touch. Bring on them big numbers!
Day three I made some optimizations to the usa campaign half way through the day and the canadian one.
us
Spend $123.97
Revenue $198.00
Net $74.03
Roi 59.72%
ca
Spend $29.95
Revenue $24.00
Net -$5.95
Roi -19.87%
So far on day 4 since its monday morning it doesn't look too good, early in the wee hours it was doing good but not now for some reason I attribute it to the mundays....
us
Spend $41.31
Revenue $48.00
Net $6.69
Roi 16.19%
ca
Spend $9.93
Revenue $6.00
Net -$3.93
Roi -39.58%
Day 4
us
Spend $111.55
Revenue $168.00
Net $56.45
Roi 50.61%
ca
Spend $26.59
Revenue $16.00
Net -$10.59
Roi -39.83%
uk
Spend $10.00
Revenue $0.00
Net -$10.00
Roi -100.00%
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