Landing Page Conversion Rate (4)

I understand the statistical significance of banners and cutting landing pages vs. each other. But is there a target conversion rate/click through rate you have when you're evaluating keeping landing pages?

Not really.

Whatever makes money.

CTRs amongst others are just intermediate metrics, so outside of a very specific set of parameters that others have tested a lot (e.g. adult dating offers from a handful of advertisers, run on Exoclick placements X/Y/Z), there is no point to having benchmarks.

In campaign 1 your landers might have CTRs of 5% and then a CVR on the offer of 2% but you run at 100% ROI.

In campaign 2 your landers might have CTRs of 50%, then CVRs on the offer of 20%, and run at -70% ROI.

CTRs are useful for providing data prior to conversions, but don't directly make money.

Originally Posted by zeno

Not really.

Whatever makes money.

CTRs amongst others are just intermediate metrics, so outside of a very specific set of parameters that others have tested a lot (e.g. adult dating offers from a handful of advertisers, run on Exoclick placements X/Y/Z), there is no point to having benchmarks.

In campaign 1 your landers might have CTRs of 5% and then a CVR on the offer of 2% but you run at 100% ROI.

In campaign 2 your landers might have CTRs of 50%, then CVRs on the offer of 20%, and run at -70% ROI.

CTRs are useful for providing data prior to conversions, but don't directly make money.

Originally Posted by dennis

Are you sure this is correct?