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My voluum data dont match up with the data in my exoclick account (6)
08-13-2014 12:56 AM
#1
William Yang (Senior Member)
My voluum data dont match up with the data in my exoclick account
Hey Guys
I am new to adult marketing,and i using Voluum as my tracker,yesterday i found exoclick showed 533 clicks,but Voluum showed 556 clicks,voluum shows more clicks,any one know the reason?
Thanks
08-13-2014 12:58 AM
#2
compound (Member)
Could be time zone differences.
Alternatively, you could have had multiple clicks from the same user. Voluum would record the extra click. Exo would not.
08-13-2014 01:50 AM
#3
William Yang (Senior Member)
ok,thanks man!
08-25-2014 09:07 PM
#4
johnny cash (Member)
Im actually seeing the same thing with Voluum but different traffic source (more clicks in Voluum)
any update on this?
is it the same user ip that the traffic source is not counting? anyone else seeing this?
08-26-2014 12:19 AM
#5
angry old lady (Member)
exoclick always under reports clicks when bidding CPM. always has for me from the beginning with every tracker I've used.
08-26-2014 01:22 AM
#6
zeno (Administrator)
Probably just their 'unique clicks' perspective.
I.e. Voluum records every click, traffic sources, in this case Exo, have systems in place to try and record unique users only for the benefit of their advertisers.
In the end all that really matters is revenue vs costs so it shouldn't keep you awake at night.
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