Help me Understand Large Mobile Testing Budgets (11)
I see a lot of talk where $1,000 isnt enough to test on Mobile and that you need at least $1000 to get a profitable campaign. Maybe I am missing something, but how do you ever get profitable if it takes that much to get successful? If it takes $1000 to get a profitable offer, it seems that offer has to be extremely successful in order to recoup the lost $1000.
Mathwise, what am I missing or overthinking?
Math is very simple. It may cost you $5000 to find a campaign that earns $1000/day. Depending on your ROI you could make that back in 5 days or less.
Right, but you would have to have a huge bankroll to keep up with the adspend after finding something profitable.
I think its more like you may spend 1000 WHILE you are making back some revenue so its not like youre losing 1k then bam profitable. Its just what you may spend to get a 100 or 200 a day profit campaign working consistently
I don't understand your questions.
Do you expect to be able to find $1,000/day campaigns for less than one day's profit and sustain them with low daily budgets?
Originally Posted by fishinseo
And calculate what are your projections?
Originally Posted by allthegold
If you don't have decent testing budgets the mobile is probably not your best bet. The "problem" with mobile is that there are x5 more variables and in most cases there's so much traffic that you need to test much deeper than any other.
From what I understand as a newbie, the chances of finding one successful campaign is pretty slim.
Assume you get list of 100 top offers from your AM.
You try all of them with $15 testing a day, that's already $15 x 100 = $1500.
From all 100, probably 1-5 gives a sign there is hope (-50%ROI).
After these, you still need to test more angles (1 variable), to turn that red to green.
Plus like deondup mentioned above, there are a lot of variable in mobile, meaning more testing needed.
And from what I read here and there, the more experienced here really have a good system that allows them to test fast & efficient (not cheap here, more like bang for your buck).
Correct me if I'm wrong though.
@qureyoon - I would not ask for the top 100 offers. Ask for the Top 5. If its a App or low paying offer, direct link all 5 of them on ONE ad network. If any of them shows potential off the bat then you take that one further and test it properly - add a landing page...test it on a second ad network...split test it with another network...try different angles.
IMO its far better to test 1 offer 10 times than to test 10 offers once. If something is genuinely a top performer on the network then it means that someone is KILLING it somewhere. That alone justifies testing it in more depth.
The reason why it costs you so much is because you are buying a ton of data and data builds winners.
I spent $15,000 collecting data on 1 offer/geo recently - I have so much data, that if a Decisive newbie would come and wanna play ball, he'd lose every time. I know my margins and my max bids so well, I can afford to lose for a bit to kill the competition if need be. Plus I've shown the network that volume is on my side, and they rather give me a pay bump (allowing me to further kick ass) than to someone doing low volume on their tiny little budgets.
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