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Anyone find it impossible to make Exoclick work? (25)

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I've pretty much made every other adult traffic source be profitable except Exoclick.
Can't understand what I'm doing wrong.

I've tried 10+ countries. Tried category-targeted campaigns to niche offers. Tried ripping many campaigns to just break even.
Sometimes I don't even think affiliates run on there, and that it's Exoclicks in-house team inflating the bids. Maybe I'm wrong though.

With other sources I'll run a bunch of banners and LP's and see atleast one combo that profits.

My frequency cap is set to 2. I make my CPM bid a tiny bit higher than the top bid just to get data.
No matter what, I'll spend like $50 to make $20, $60 to make $10, $20 to make $3. Doesn't matter the country. Every single time.

Anything wrong I'm doing?

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Do you run RON or premium? You might have to blacklist some sources...

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Our guys on AdultAdsPro are making it work for sure. Yes, the key is blacklisting sites because there are so many of them and there are new ones every day. You can easily spend a ton of money if you just let it run all over the place. That's where AAP's auto algorithms come in handy. Weeds out sites for you based on your rules automatically.

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exoclick has always been a love/hate for me.

their bidding system is largely inaccurate. split test between bidding high/low.

RON is really geo dependant. but its also been some of the best quality traffic I have found, but only when stepping in tier 3 geos.

you doing RON or premium list?

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i spend $3k per day on exo both on ron and premium site, also some flat deal, it worked, but roi is only around 20%.

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I do premium placements like xhamster NTV, in-video, homepage cube. Desktop traffic.

Tier 3, meaning India, Mexico, Turkey, South Africa, Russia, Argentina, Colombia?

I tried a few of those but found I could only spend like $10 a day.

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Exoclick deffinatly works, from my experience ive had campaigns go profit right off the bat and others took like 1-3K of testing to get it profitable (which is usually the case). Keep digging, there's gold there

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If you're just ripping other's stuff, maybe the problem is here

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Exoclick is huge -- probably my second favourite adult source.

Even if you test the top 20 premium placements, you've still only scraped the surface.

You need a big budget and the willingness to go RON at a major initial loss.

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But I've always read on STM that RON = low quality traffic?

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generally, yes. but it can and has also been some of the best quality traffic I found.

the inventory available for RON is massive. some home-grown sites that use exo will start to show their potential if you target their country, and definitely not uncommon to see those sites generate a ~~700% ROI.

they tend to appear and disappear though. no idea why. I see a lot of sites that had quality and volume either change their domain or flat out go offline and get parked

in general, RON isn't particularly great for tier 1 traffic

tier 3 traffic tends to be empty, and exo's bidding system is garbage. split test between bidding high/low and CPM/CPC

when you have no comp and a shit banner CTR, you can get some mighty cheap clicks by going CPC and bidding just slightly above the bottom rotation stuff (myexgirfriend etc)

ive always liked doing international countries. you can always find some beautiful gems. most of the time by jumping on a VPN and start googling keywords (here's some inspiration http://www.pornmd.com/live-search)

dont forget to translate your keywords!!!


so.. what's your favorite

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Is there a way to do exoclick keywords based ?

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y'know.. I never actually looked to see if exoclick offers keyword targeting. as far as I know, no they don't


but on the upside they recently added dayparting.


'bout damn time!

*shakes fist*

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Dayparrttinng dolllahhhs :P :P

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oh and they changed the interface just now to beta 3.1

looks like they fixed a bunch of "exoclickisms"


omg omg omg

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EXO doesn't have keyword targeting but for sure there is money to be made there.

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I am sorry maybe its a silly question but what is dayparting? noob

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@pulsefiremedia only running at certain hours of the day

Lets say you find your conversions suck at 8-10 am. You make use of dayparting to stop your compaigns from running between 8-10 am.

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finding it a little strange when it comes to exoclick's geo targeting. targeting indonesia, and i'm getting plentyyyyy of clicks from all over the place. IN/RU/etc. anyone experienced that?
dug deeper, exoclick's token shows they are all from indonesia, but Voluum shows otherwise.

Hmm.

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If you have budget run campaign with your best creative/s and best campaign flow: LP->Offer
leave it that way for a week (if possible)

then analyze and cut bad sources. You can intermediately move (after they spend 3 or 4 x Offer payout) low CTR sources to CPC campaign

on second week start CPC test campaign with low banner CTR sources and again after a week analyze results and cut bad sources.

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Exoclick has a ton of publishers and therefore a ton of volume - these are both pros and cons because the quality differs from publisher to publisher.

A very wise AM once told me that exoclick is where you need to "lose hundreds of dollars in order to make thousands".

The best way I know of on how to make exoclick work, is this:

1)Use a more stable/consistent traffic source such as Traffic Junky / Traffic Force to optimize banners and landers first. Alternatively, use a big site on Exoclick such as xhamster (premium).

2)Once you have profitable creatives doing 50% ROI or more (obviously the higher the better), unleash those on Exoclick RON, and keep checking stats and culling underperforming placements. This is where you can lose a lot of money very fast because there are so many placements to be tested. Obviously, the better your creatives are, the less you'll lose. Tip: If you're testing a country that's even remotely large, pause your camps before you go to bed unless you want to overspend on placements that should have been culled hours ago.

3)If/when cashflow becomes an issue, simply start a new camp with just the profitable placements, and set the RON camp to a low/lower daily budget. This way you can continue to cull placements for the RON camp for free practically (i.e. funding one camp with the other).

After that it would just be a matter of continuing to cull bad placements and tweaking bids on profitable placements. This great post will help:

http://stmforum.com/forum/showthread...ght=bigeasy123

The winning banners will eventually burnout so it would be necessary to continue with step 1 to keep up a continuous supply of optimized creatives to port over to the Exoclick RON camp.

Word of Warning: Because the quality of RON traffic is mixed (since it's from so many different sites) and tend to be on the lower side, be sure to track this traffic separately from your other traffic sources that are going to the same offer. To be safe, set a lower daily budget at first, and check with your AM after the first few days to see if the traffic is backing out for that offer. The last thing you want to happen is spend hundreds or thousands in culling placements and then get a pay decrease or get cut from the offer altogether.

Amy

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Nice Amy!

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Great tips - that one's going in the newsletter!

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Aww....you guys are making this newbie blush!

Thanks for all the encouragement!

Amy

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^Yeah, that's a really good strategy.

One thing I'd watch out for is your average CPM per day.

If you bid using Smart CPM (which you should with RON), and have your maximum set at $0.30, you might be bidding $0.05 on Day 1 only to find yourself bidding $0.29 by Day 5.

If you were doubling your money on Day 1, you'll be making a severe loss by Day 5. Without changing anything.

It can be a good idea to switch to standard CPM (for each high volume placement) if you don't want your margins to erode through new competition.

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