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Scaling Your Mobile CPI Campaign to Facebook - iAmAttila's 101 Guide (18)

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Scaling Your Mobile CPI Campaign to Facebook

Some people will hate me for outing this, but I don't care because I enjoy seeing other people succeed!

Let's say you have an offer that is killing it, you are crushing your competition and you've got angle/creatives that are rocking it hard. Now it's time to scale.

You can scale using your existing creatives to other traffic sources, decisive (warning: newbie overload so prices our out of this world now), inmobi, sitescout, or other secret traffic sources (hint read my 400+ traffic sources by geo list here - and have a VA contact each to find golden sources with little to no competition.)

OR you can go to the 2nd biggest traffic source on the planet, FACEBOOK!

While you can't run mobile campaigns on facebook per say, there's a work around in the form of dark posts.

Dark posts are nothing more than unpublished posts with the sole purpose of acting as ads on the news feed. Facebook calls these "Posts that will only be used as an ad"

This is how you get a mobile CPI campaign onto facebook


1) You login to your fb account, you create a fan page.
2) Next you go into power editor /ads/manage/powereditor/ and you click Create a post.
3) You will fill out the box and put in all the stuff for your ad, including an image.
4) After you are done, the new post ad you just created will show up and you click on it, then select create an ad.
5) It will ask you to choose a campaign for this ad, use an existing one or create a new one -and- it will ask you to chose an ad set for this ad. Again chose an old one or create a new one.
6) After you are done, you will have to set the settings under CREATIVE tab, it is pretty self explanatory I won't get into it except for the important part:

Make sure under PLACEMENT you select News Feed on Mobile, and there you select what device you are targeting (ie IOS)

If you have data, select the minimum version.

7) Scroll up, and Next click on the Audience tab

For location put your Geo, for age put whatever backs out best for your CPA Network (as your rep)

Languages: put the language your creatives are in


8) Optimization & Pricing - put oCPM -- alternatively you can use CPC if you want.


That's it - upload your campaign using the Upload to Power Editor button, and wait for approval.

Happy Scaling to Facebook




PS: *NO screenshots sorry!*

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Do you recommend testing CPI offers like this as well on FB?

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I've got this error when upload campaing to Facebook - "This creative requires an objective that corresponds with the creative provided. E.g. MOBILE_APP_INSTALLS."

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which one is better, click to web (direct to our LP) or post engagement (make it viral)?

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Sick post, thanks for sharing!

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Pleasure..!

Word of caution to my friends: Facebook's ultra high click costs can eat you alive with low payout CPI Offers that pay like 28 cents - so don't say I didn't warn you. If you are new, you are better of figuring this stuff out on decisive and the others, because as I said - this is truly for scaling purposes

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Sounds like you are trying to make a link post ad but your campaign-level objective is set to mobile app installs. Switch to website conversions.

These campaign-level objectives lock out certain ad types for all ad sets in the campaign, an I believe change the default oCPM settings. Other than that they do nothing that I know of, so if you manually set oCPM parameters, the campaign-level objective is entirely irrelevant.

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Yeah, if you don't know what you are doing on Google or Facebook, you can lose a couple thousand USD while you take a short nap.

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I'm getting the same error when trying to upload a direct linked iOS campaign. The campaign objective is set to "clicks to website". FB seems to see that the destination URL is the iOS store and thinks it should be an app install campaign, but if you use that campaign type you need a direct link to the app store.

If I add a CTA button to the post I get the error above, if I remove the CTA button I'm told that app installs need a CTA button.

Any ideas? Does this just happen with iOS?

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Link to a landing page that has a CTA going to your affiliate link that redirects to the app store.

Don't try direct linking to a link which redirects to the app store - FB will detect the app store destination and thinks you are trying to run a direct mobile app install advert.

You can switch the affiliate link (i.e. direct to store link) in afterward.

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Thanks Zeno, I'll try that.

I wasn't sure whether using an LP then switching to direct linking after approval would be allowed on FB, as the destination URL will be different.

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It's fine. Just make sure you are using a tracking system so that it's trivial to switch from the lander to direct linked, and ideally use rules so that any unwanted countries and non-mobile devices still go to the lander (this will filter most FB-review clicks to the lander anyway).

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Being trying this since morning & I'm noticing that the number of 'website clicks' I'm getting is much less that 'gross clicks'. Apart from creating better ads is there a way to get more 'website clicks' by messing with the parameters? A lot of my clicks are ending up liking the page instead of clicking on the CTA button.

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This seems to be an overall problem, it's getting ridiculous at the moment. They also charge you a click nowadays when users click on "Comments", "Like" or "View more comments" nowadays. No wonder their ad revenue went up.

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I don't want to come across as a retard but I don't understand OPs post at all. I have been running mobile on FB for quite a while and I don't get:-

You can run mobile on Facebook and have been able to run for ages?!?

Why would you do all of this? Just create a campaign and ad set as normal and then click create ad, fill it out as normal and then select one of your pages (can be any of them or a new one if you want) and then where it says page post you just click the '+' and create the dark post from scratch, no need to make a post on a page.

Isn't this what you are looking to do?

Sorry, just totally confused.

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I believe he means you cant run mobile app install ads per se as an affiliate, i.e. when not direct due to the limitations with the ad type.

However, this is readily doable using page link posts instead.

As for list 1-4, well, assume you don't have a page (step 1).

For the later ones, you don't need to go about it this way, but you can either make unpublished posts directly in the ad interface, or you can make an unpublished post in the pages section the 'create an ad from it'.

Two different paths to the same end.

In the end, people will adopt their own approach anyway once they figure out the basics.

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Ah so he means you can't run CPI direct linked to the play store?

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Not with the ads Facebook has designed for this, no (at least not as an affiliate going through a network).

It is of course still possible to direct link to the app store with page post links, provided you do so in a specific way.

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