So I scroll through the offers on the networks and I see popular offers with an EPC of like .08 that is highly promoted on Facebook. I then look at my costs and CPCs on Facebook for targeted and more broad campaigns are like .40 cents or higher. What am I missing in terms of seeing that as a good epc? Wouldnt you need an EPC higher than the CPC?
I dont understand this in my brain for some reason. Even on my recent mobile test. I got to an EPC of .01, but the cpc's were averaging .02 to .04.
Im probably overthinking this.
My understanding is that the EPC on those offers list is an average of others that made it work.
For me I use it as a benchmark with the CPC that I think I will have.
So just like you mentioned, if your CPC > EPC, then either your need to be very good at optimizing and scaling the campaign, or better ditch the campaign, and move on to other offers. For me I do the latter.
Other seniors here probably can give more better advice.
The average EPC you see at networks is generally that from all traffic.
If a large chunk is from email, the EPC is often very high. Conversely if someone has run that offer on PPV/domain traffic, the EPC might be lower than expected.
What you will get depends on your traffic source, angle, and everything else leading up to the offer.
Take network EPCs with a grain of salt and do your own tests if you want data relevant to your traffic source and... marketing.