The struggles of a newbie with his 1st campaign in mobile (8)
Hey Everyone
I finally started my affiliate marketing journey with a mobile sweepstakes offer .
Offer: Grocery Voucher
Payout : $2.32
Network: F5
Country: Australia
Traffic Source: Decisive
Tracking :
Total spend: $48
Total revenue : $2.32
For this offer I designed 2 banners and split each of them into 4 categories of carrier/app, carrier/site, wifi/app and wifi/site. So a total of 8 ads.
Below are the two banners I designed :
As suggested by my AM I used a lander.
I designed a quiz type of lander which consists of 3 questions. Upon selecting the option for each question , there is a message which appears which indicates if the chosen option is correct or wrong and the user is taken to the next screen, so the user goes through a total of 5 screens : Page 1 to 5
Once all the questions have been completed upon clicking the “Select your voucher” button the user is redirected to the offer page
I have attached the lander screenshots below.
I ran this offer for around 3 days on Auguest 1st , 2nd and 3rd and below are the stats from decisive
The
I have attached the screenshot from voluum below
From all the 3 days I got only one conversion 
From the data that I have gathered I have a few questions. If someone can take the time to answer them I will be very thankful
1) Based on the number of bids/wins am I bidding very low?
2) Is the CTR for the banners good enough or can it be higher?
3) Are the banners upto the mark or can they be better? Do falsh banners perform better than static ones? Should I try flash banners also?
4) Is the lander is too long?? (the user goes through 5 screens before reaching the final offer page)
5) Could the length of the lander be a reason for low lander CTR and poor conversion?
6) The conversion I got did not reflect in decisive, it showed and error in voluum. I am not sure why even though I used the postback coorectly
7) Cant we see the data for individual banners in voluum?? In prosper we could see the data for individual banners but vouluum is showing data for the whole campaign.
8) Should I try other angles for this offer?
Any help with my questions is much appreciated.
Thanks
1) Aus will be reasonably competitive so winning a low % is likely. Bid higher if you need to scale.
2) No, higher. Too much text in your ads + try lots of variations. Not just two different pieces of text. No one wants to read a banner.
3) Stick to static jpg/png but spend time dreaming up 20 strikingly different banner designs. If I can tell you made them all, you are doing it wrong.
4) This is your biggest issue.
You are running on mobile.
Your lander does not look designed for mobile phones.
Did you test it on a device? Does it scale responsively? Is it easy to select the options?
When running on mobile you must must must think about user interaction and make it easy for people to actually use your page. I imagine you didn't, so most people wouldn't even bother with it.
If you didn't also test it on a mobile device... for all we know it could be terribly broken and impossible to interact with.
5) Probably.
6) If you got an error and tracking didn't work, we can be 99% sure you didn't configure it properly. When 99 other people are using postback tracking between F5,
7) This is no fault of the tracking system - you need to pass identifiers for each banner, and to view that data you need to drilldown into the campaign. Just double click it?
8) Yes, always. But for now you have bigger problems to solve first. Other angles can come after you fix the fundamental woes that are killing your campaign!
@zeno, from a marketing perspective are the questions on the lander relevant to the banner and the offer? Should there be some sort of similarities in the flow from banner to lander to offer?
I think it's ideal if the questions are relevant to the angle, i.e. initial banners seen - but this is not always necessary.
It's a matter for split-testing.
Right now the questions are pretty random but general knowledge, so people will get through easily (and the 2nd one with batting average serves to make the users feel luckier when they apparently get them all right).
Again, I would split test different question sets. Very general questions might outperform those that are relevant to an angle simply because they are easier for the users to answer.
@Zeno, Thanks a lot for the feedback .
I have taken the lander screenshots from my laptop but it is designed for mobile. I have used media queries and it scales responsively, had tested the same through a mobile device.
As suggested I will follow through my affiliate link/tracking and see where I am going wrong.
Will come up with more banners and variations and try them .
Thanks for your help, Will post my progress in this thread
Pheww, the lander being mobile-responsive = a big issue already addressed.
I would also load it through something like BrowserStack's screenshots tool to get an idea of rendering on different phones - just to be sure.
Apologies for jumping the gun there - you didn't mention the mobile design so I presumed it was currently a horrendous monstrosity haha.
I look forward to your progress!
Yep, definitely try more banners. Lots more banners.
In particular, pay attention to how readable your text is. Readability / intelligibility is the most fundemental aspect of banner design, IMO - I've seen banners do well on mobile that were nothing but a very clear black font on a white background, with a blue link.
@Zeno,
hahaha- no problem at all 
I think you freaked out looking at my landers 
I realized, I should have put the screenshots for mobile or should have mentioned it in my post
@Caurmen
Yes, i will design and try more banners
I will keep you guys updated regarding my progress
Cheers
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