Home > Mobile > Follow-along Campaigns

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1 step at a time - Mobile App Install (52)

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Hi,

After being inspired by the recent London meet up I've spent some time everyday to learn a different aspect.

What I have:
Decisive
F5 (and some others)
Beyond
Voluum
Poor graphic skills
Even worse html skills

So I recently tried some very unorganised campaigns with a few bog standard banners that direct linked. The offers were high CPA and had big reg forms. Needless to say they bombed!

But in the process I want to focus on Italy.

SO where are we?

I found a dating app install for Android Lovoo $0.80 for IT.

I came up with 10 angles. I picked 2.

My html skills are crap but decided to learn how to make a landing page with one of the awesome guides on STM. http://neotmarketing.com/landing/lovoo-IT.html (looks better on mobile!) #WIN

I then created 5 banners for my one angle (took a while with my lack of skill, but I think I got the hang of it). #WIN

I set up the tracking in Voluum as per the Dr Ngo guide http://www.charlesngo.com/voluum/ #POSSIBLEWIN

Then set up the campaigns so 4 campaigns per angle (mob/app, mob/site, wifi/app, wifi/site). I lost the patience a bit with photoshopping and found the aff network had 5 banners so will use that as the second angle.

It's all been set up and put live about 10mins ago. Total budget spend $14 @ $7/day per campaign with a smart CPA of $1.20.

I read Problem Solving 101 as per one of the the other threads and I can spot a few root causes:

- The landing page translations are crap and make no sense
- Not sure if Decisive will track conversions
- Need more angles/banners/landers - test test test!

Overall goals is obviously to make money but trying to set myself small goals each day eg make the banners/landers, think of angles etc. I'm hoping I hit that moment when it clicks.

It's a marathon not a sprint!

Love to hear your feedback about my campaign and if anyone has had any experience of the offer or in Italy.

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Right so not been going long about 30mins. Impressions and clicks coming through about 500 clicks across the 8 campaigns and diddly squat conversions.

I checked the landing page on desktop and it redirects fine to the Play Store. But when i click on my mobile I get the following error:



It says m9orh.trackvoluum.com/click in the address bar
Then below:
error 400
Visit data was missing when handling click. To redirect a click you must go through your campaign URL. Details: URL parameter "Voluumdata" is missing.

This would explain the lack of clicks at F5. I've paused the campaign for now.

Any ideas?

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Hey, im having simular issues with this offer...I got approved to the android version; however, when i click through my macbook it directs me to the IOS version and when i use my android phone to check the link it brings me to the f5 404 error page. I've contacted my AM and she said that the link detects which OS the traffic is using and directs them to either apple app or google play... is this true?

Good job NT on using your resources

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Hey - Stackum, reading the offer details on F5 it should direct you based on the OS (makes sense). But I'm clicking on the lander on my android to the android offer and it's giving an error 400. So either it's a Voluum set up issue or offer. I assume the latter.

Any ideas on this?

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ssshhh: I found this to the solution but still don't know how to actually solve it. Can someone more technical than me translate to what I should check on Voluum and or lander:

"That normally happens when you click on your CTA click link 'without' going through your Voluum campaign URL to your landing page.

Works like this: Vlouum campaign URL passes data to click link on landing page -----> click link sends visitor to right offer

So if you don't go through your Voluum campaign URL no data is passed to the click URL. "

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ok then! Just checked F5 and i have 3 conversions wohoo $2.64 baby!



OK but still a few issues.

1. The error 400
2. Decisive doesn't have conversions
3. Voluum doesn't show any conversions

So the app does convert but without knowing where they are coming from I have no way to optimise.

Pretty happy to see some conversion tho!

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1. You must access your lander through your Voluum campaign link.

Don't load www.mydomain.com/lander.html on your mobile device, or desktop.

Load abcde.trackvoluum.com/sokadojsadosaedwqeiosadisao

2. Conversion tracking not configured correctly.

3. Conversion tracking not configured correctly.

Conversion tracking with Voluum and Decisive has been covered many, many times on the forum. Make sure you are passing {clickid} as a subid in your F5 Media link (i.e. ...&s5={clickid} for example should be in the offer URL in Voluum).

In F5 you should have your tracking set up to postback to Voluum with the value of #s5# in this example.

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ok so trying to understand what I've done wrong with this tracking.

I've got http://m9orh.trackvoluum.com/xxxxxxxx-0xx0-xxxc-990d-7xxxxx71a1c7?device={device}&connection={connectio n}&OS={OS} as the link for the banners in Decisive

then "http://m9orh.trackvoluum.com/click" as the link for the CTA on the lander.

From my understanding this is correct but clearly not working. Also I didn't use the conversion pixel in Decisive which is obviously why conversions aren't showing. How does that work when using Voluum?

Feeling a bit lost after the initial eurphoria of 3 conversions this morning

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Just saw your post Zeno will have a play tonight. Thanks

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1. You need to pass {{{bidhash}}} from Decisive, i.e. this must be in your ad link somewhere.

2. You need to have {clickid} somewhere in your offer URL in Voluum's configuration.

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Just follow whatever Dr. Zeno says.

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What do you mean by ad link? I have {{{bidhash}}} in my postback for the traffic source passed as {externalid} or whatever it is. Do I need to have that in another link within volume, to? Im not getting conversions back to Decisive, either.

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Decisive's unique click IDs can be pass to Voluum using the {{{bidhash}}} token.



If you want to use conversion tracking, you must pass this value on to some other system.

In this case, Voluum. So, your campaign link in Voluum, whatever it may be, must have {{{bidhash}}} in it somewhere.

E.g. ....abcde123?externalid={{{bidhash}}}&c1=.....

In this case you would use the above since you are posting back the externalid value from Voluum, to Decisive, when a conversion happens.



To get F5 Media to communicate with Voluum, you need to pass Voluum's click ID to F5

You do this by using the {clickid} token. Note this now has nothing to do with Decisive.

So, your offer URL in Voluum should have {clickid} in it somewhere, e.g.

.....a=1234&c=5678&s1=campaign1&s2={var2}&s3={clickid}



You then need F5 Media to communicate conversions to Voluum.

You do this by telling Voluum the value of s3 (which contains the click ID value!), whenever someone converts.

So your postback URL would contain ...blahblahvoluum.com/conversion?cid=#s3#&revenue=#price#



A conversion happens.

F5 records it.

F5 tells Voluum that some S3 value just converted. This is some click ID.

Voluum receives the click ID, understands and looks it up in the database > oh look this guy > adds conversion.

Voluum then looks at the externalid value (the bidhash from Decisive) associated with that specific clicker.

Voluum sends this bidhash back to Decisive.

Decisive registers the conversion.

All is well in the world.

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Thanks for this Zeno. It's a little clearer now.

While I understand why bidhash is important I'm still a little confused about how I get externalid={{{bidhash}}} into the campaign url.

So a run down of my links:

1. The campaign link which is currently hxxp://m9orh.trackvoluum.com/xxxxxxxx-0xx0-xxxc-990d-7xxxxx71a1c7?device={device}&connection={connectio n}&OS={OS}
- I need to get externalid={{{bidhash}}}. How? This is the link that I add to Decisive for my banners. Also I've realised I need to create a new campaign link for each of my campaigns eg mob/site mob/app wifi/app wifi/site

2. My offer URL in Voluum is hxxp://f5mtrack.com/?a=121123&c=12345&s1={campaign.id}&s2={clickid} - correct I think?

3. The postback url from Voluum in the setup section which is http://m8bnm.trackvoluum.com/postback?cid=#s2#&payout=0.80 This then goes into the testing and tracking of the offer in F5. Again correct I think?

4. In Voluum under the Traffic sources I have the following postback url http://win.crwd.io/convert/{externalid}.

5. Then "http://m9orh.trackvoluum.com/click" as the link for the CTA on the lander.

Thanks for your help gents.

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Give this post a read
http://stmforum.com/forum/showthread...obile-Cookbook

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Everything you have setup looks fine, the only thing you need to do is alter your traffic source configuration in Voluum.

It is there that you set the {{{bidhash}}} placeholder amongst many others, as seen here: http://feedback.Voluum.com/knowledge...d-ads-decisive

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In regards to the different app store redirect. Do not worry about it. I worked with the advertiser directly it is just how their system is set-up. As long as you grabbed the right link from the network (Android/iOS) from a mobile device in Italy it should re-direct correctly.

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Thanks loads Zeno I copied that token as per that screen shot. Can't wait to actually get started with this properly and get some data.

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Thanks. I also noticed that I was getting a 404 error on F5. Then after a while it redirected me to a completely random parked domain valuedealshopper.co.uk (Can't remember exactly). Possibly a redirect when F5 is down? Very odd but hopefully F5 is sorted and so is my tracking.

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ok so my campaign url looks like this now:

hxxp://m2bnm.trackvoluum.com/67e98354-198d-4820-9e99-d9f0143624dd?device={device}&connection={connectio n}&OS={OS}&bidhash={{{bidhash}}}

Is that correct?

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Nah all looks good, that shows if you aren't on the geo / handset the offer allows.

Try checking it with a proxy or vpn of the country the offer is for.

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I'm afraid that campaign URL doesn't look right to me: all the tokens in it (the things in curly brackets) should be in {{{}}} as they're Decisive tokens.

Here's an example: http://uasdg.trackvoluum.com/c345242e-bfd6-3452-8df9-cf9a345981eb?CreativeID={{{creative_id}}}&Placemen t={{{placement}}}&bidhash={{{bidhash}}}

Can you post an image of your Decisive setup on Voluum? We can probably get it sorted out.

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Ah dammit! Yes looking at the earlier link Zeno sent all the tokens are in 3 x {

My traffic sources for Voluum is http://tinyurl.com/kan53wd.

This initial follow along has turned into a how to screw up tracking 101!

I set the campaigns live yesterday (albeit with the wrong campaign url tokens) and will post some data later today.

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Right so time to actually start the follow along!

So I started with 10 angles for this dating offer in Italy. I chose 2 angles and created 6 banners with my limited photo editing skills. I ended up making 1 set of banners from my chosen angle then taking another 6 from F5.

I'm running it banner > lander > play store.

As most of this thread has shown I've had a few (!) tracking issues and every conversion has been while tracking has been buggered! I think it's ok now.

So some data:

F5 data: http://tinyurl.com/oe6calj
Decisive: http://tinyurl.com/o89dhmd

No point calculating ROI: it's NEGATIVE!

My thoughts so far:
- no tracking to show where conversions are coming from either in placement and connection or creative
- poor clicks shown on F5 after a good CTR/clicks from banners. So my feeling is the lander is poor and not selling the offer well enough that they click through and go to the play store.

Next steps:
- I'm going to leave the campaign running in hope that I see some conversions and the tracking now picks it up.
- Improve the lander and get some more clicks to the app store.

Any questions feedback welcome.

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ok so some promising signs...

http://tinyurl.com/kmlkmr6

8 conversions

Return $6.64
Cost $89.11
ROI -93

Of the 5520 clicks to the lander only 109 clicked through to the offer. I;m sure this offer is waiting to take off!

So as I said above I've made a small adjustment to the lander in hope of getting more clicks and conversions.

I don't swear much but i still can't figure out the FUCKING tracking. I don't see conversions in Voluum or Decisive! If I can't work it out by tomorrow I'm going to pay someone to set it up! AHHHHHHHHHHH FUCK FUCK FUCK! (rant over).

Yea so lets see how this new lander does. If I see more conversions happy days.

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Let's get your tracking sorted! If you can post screenies of your setups in Decisive, Vouum and F5 (blank all identifying details of course) I'm sure we can get things set up.

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I ended up putting it in the Tracking section: http://stmforum.com/forum/showthread...Cookbook/page2

I posted screenies and urls. Take a look and see if anything pops out. The gaps in the urls turned out to be when i copied and pasted the post from word.

I've created new campaign URLs and submited them into new campaigns on Decisive in the hope rather than knowledge that it might sort itself out.

I'm finding this tracking stuff tiresome now and want to get down to testing creatives/offers/traffic sources to get some data but tracking so CRUCIAL!

Thanks for your help @caurmen and everyone. I'm sure the newbie having tracking issues is nothing new! I promise I have read the threads/guides on this and I'm not just being lazy.

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Campaign back live with new campaign URLs.

Same old story, conversions showing F5 but not in Voluum or Decisive.

Very frustrating. I must have set up the Voluum stuff partly right as their are conversions in F5 and clicks showing in Voluum.

So I must have set up something wrong which is causing F5 not to communicate the conversions back to Decisive or Voluum. This I think us something to do with this: http://tinyurl.com/mz5gta6

Any ideas welcome.

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That will be to do with how you've set up your post back in f5. I'll take a look at your other post again just now.

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OK, I'm somewhat baffled too. Looks like everything is right, but we'll just be missing something small.

Can you check your reports in f5 and see what it's recorded for the various subids on your converting clicks? ( reports tab, ask your am for help on this if necessary)

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Yep got that here: http://tinyurl.com/mxtlaqu

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ok so I can see that one of the SubIDs cfa56031-72f0-4517-b89e-8edda263f631 is part of the campaign URL i've set up has a conversion.

Not sure how that helps tho lol

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Which subid is it in? If that's stored in s2 that's a good sign.

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From F5 http://tinyurl.com/nen4m2z

Is that what you wanted?

Appears to be subID 1

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IN the offers on Voluum I have: http://tinyurl.com/kfnv6te

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Hm. OK, that all looks good.

Right. Next test. Copy the postback URL you used in f5 to notepad. Take one of the subid 2 values from a converted click and replace the #s2# in the postback with that. Then go to that URL in your browser and tell me what happens, and if a conversion shows up in Voluum.

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So nothing is lost in communication

So the post back URL from Voluum that was put into F5 http://m8orh.trackvoluum.com/postback?cid={REPLACE}&payout={OPTIONAL} (changed the link slightly)

When I replace cid with dDQJ11VN0KR79KPD09C15TBC which is taken from here: http://tinyurl.com/k2q9wwh from a converted click. The URL becomes:

http://m8orh.trackvoluum.com/postback?cid=dDQJ11VN0KR79KPD09C15TBC&payout={OPTI ONAL}

Nothing happens when I put it in the browser - blank screen.

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I assume #s2# is the clickID

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HOLY MOTHER OF GOD!

Three conversions showing in Decisive! HOWEVER...

Is this because I was doing the above postback URL test? I can see 3 conversions in Decisive but only 2 in F5. Although sometimes I've realised it takes F5 time to update the stats.

Am I getting excited for no reason?

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Did you only do the test once?

If so, then no, what's going on is that your tracking is now working!

You can update all your converted clicks by going through the process above once for each click that converted (using the appropriate S2 in each case).

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No I did it few times. I've had a few conversions today and nothing has showed.

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In F5 change your postback URL to:

hxxp://m8orh.trackvoluum.com/postback?cid=#s2#&payout=#price#

Replace hxxp with http of course.

Then everything should work automatically.

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If that doesn't work, I'd talk to your F5 AM - looks like the postback might not be firing for some reason.

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MYSTERY SOLVED: postback URL was incorrect on F5!!!!

It appears I initially put the postback incorrectly and then subsequent times when I put the correct postback and saved it, it didn't actually overwrite the incorrect postback.

Both slightly annoyed and relieved that it's been sorted.

LESSON OF THE DAY: check these things with your AM!

Let's get this affiliate show on the road.

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AHA! Well done for sticking with it and getting it resolved.

Let the tracking commence!

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Really - what was incorrect in it?

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At the very start I must have put the postback without the cid= and saved it. I noticed it very early on and corrected it but it appears that it didn't overwrite that initial mistake. I've got a global postback now so don't have to worry about it going forward.

I had one conversion in Decisive and Voluum with my new campaign. woo hoo. This offer is a complete dog in this country by the looks of it!

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ok so finally got some data: https://docs.google.com/spreadsheets...it?usp=sharing

First thing i noticed is I found it hard to keep impressions down before making a decision to cut campaigns.

Spain didn't appear to convert as well as Italy as a whole. I got 20 conversions for Italy last week when I was flying blind with no tracking.

The banner CTR% was pretty good generally but LP CTR was poor.

154,372 impressions, 838 clicks, 65 tracked clicks (as per Voluum) and 4 conversions.

This is still pretty small time but I'm thinking my lander is letting me down. Maybe the Google Translate job isn't cutting it?

Or maybe the offer isn't great. My two AMs aren't massively keen on it but they also say its because no one else is running them - which could mean its either ripe for picking or a dog!

I'm thinking to cut my losses on this and run with a proven converting antivirus offer (original I know!).

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Ouch those lander CTRs are terrible and definitely a problem.

Firstly, you should test the campaign link in every browser (FF/IE/Chrome/Opera/Safari) and from any devices you have available, to ensure there is no technical hold-ups.

If there isn't, you should show us the lander here.

Those CTRs are very low by any measure will absolutely cripple the campaign.

Also, your final LP CTR is incorrect - 13/838 gives about 1.6%, not 6%.

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Yep corrected that.

Yes my landers are http://neotmarketing.com/landing/lovoo-IT3.html and http://neotmarketing.com/landing/lovoo-ES.html



I made the banners and the lander with the guides on STM with limited photoshop and html skills. Be brutal with the feedback. An obvious one is the CTR button is way below the fold. The landers work fine on my Samsung s4 which conicidently is the most popular phone based on Decisive data.

The IT offer converted ok after the lander but it was the Lander CTR that again was poor.

http://easycaptures.com/fs/uploaded/832/6905430472.png

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What is the copy supposed to say? I'd guess at Google Translate as likely problem #1 here.

Below the fold CTA is likely to be a huge issue. Try something much shorter.

The ui isn't immediately intuitive on a phone - because the CTA is so low, it's not immediately clear what the user is meant to do.

I'd also strongly recommend trying MUCH bigger differences in lander when you're starting a new campaign. Try something totally, totally different - very short, app style, very different colours, just an image, whatever. Make the differences HUGE!

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So overall the whole landing page is the problem!?

Yes so will get it properly translated with OHT and rejig the lander and see what happens.

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