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[advice needed] facebook and wishpond (8)

08-05-2014 04:31 AM #1 lastcard (Member)
[advice needed] facebook and wishpond

So I have been curious about landing page and tracking. Found an article on shoemoney.com about wishpond.

http://corp.wishpond.com/online-ads/

Have you used it before? and does it substitute custom tracking solution like Voluum?

The landing page+tracking combo seems ideal for a beginner like me.

08-05-2014 12:08 PM #2 caurmen (Administrator)

My general advice on any hosted landing page solution - this, Unbounce, Leadpages - is "oh god no, avoid".

You can't control the servers they run on. That means that they can be - and are likely to be - very very slow.

In addition, you generally don't get the flexibility you need as an affiliate from these platforms.

Use a tracking solution like Voluum, CPVLab, etc and create your own landers, on your own server (or a CDN). There are no shortcuts on this one.

08-06-2014 02:08 AM #3 bogeyguy (Member)

I would also highly recommend against any sort of integrated tracking/split testing solution that is not self hosted like that one is. You will be much better off in the long run by putting in the time to learn how to set up your own tracking and split testing

08-06-2014 10:11 AM #4 cmdeal (Veteran Member)

Quote Originally Posted by caurmen View Post
My general advice on any hosted landing page solution - this, Unbounce, Leadpages - is "oh god no, avoid".

You can't control the servers they run on. That means that they can be - and are likely to be - very very slow.

In addition, you generally don't get the flexibility you need as an affiliate from these platforms.

Use a tracking solution like Voluum, CPVLab, etc and create your own landers, on your own server (or a CDN). There are no shortcuts on this one.
@caurmen, have you actually tested these?

08-06-2014 12:04 PM #5 caurmen (Administrator)

@cmdeal - Unbounce and Leadpages? Yes to the former, no to the latter - Unbounce I liked in theory, but the pages I created were definitely slow, and the interface wasn't anywhere near as flexible as I wanted / needed it to be.

I just did a random test of a Leadpages page mentioned in their blog, and it loaded in 1.74 seconds from the US and 4 seconds (yikes) from Amsterdam. Not bad for a bog-standard CMS, but well below acceptable standards for an affiliate lander, I'd say.

(I tested a second time with similar results.)

I've also seen, IIRC, a few newer affiliates test them and have problems generally. Probably nothing unfixable, but enough that it rather removed the advantage of the "easy-to-use" platform.

08-06-2014 01:35 PM #6 cmdeal (Veteran Member)

I am surprised that unbounce is that bad ... I haven't tried it, but as they list Amazon, LinkedIn and Kissmetrics as clients, I would have thought that they can't be completely useless ...

08-06-2014 03:18 PM #7 zeno (Administrator)

They may list them as clients but I doubt that means they have anything to do with their hosting - at the moment services like Unbounce, VWO, Leadpages etc. will host your site, and everyone's, on their servers - which is the core of the problem.

Amazon, LinkedIn, Kissmetrics will definitely not have Unbounce involved with their hosting setup.

Rather they probably have some white-label/self-hosted solution or some on-page javascript that facilitates the split-testing.

08-06-2014 05:30 PM #8 caurmen (Administrator)

I believe Unbounce is really good, just not for interruption-based marketing channels.

I know quite a lot of infoproduct owners, startups or coaches use them for their landers - which makes sense. If you've already got a considerably pre-sold audience (say, they're clicking through from a TechCrunch article) the load time matters a lot less.

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