Facebook Ads Questions (7)
1. When picking an offer to promote do you choose based on the EPC or how do you decide besides asking your AM?
2. When targeting your audience is there a such thing as too board or too narrow, Or does it all depends on what the offer is and your angle? I have read in other forums where they suggest your max target audience should never be more than 200k to recieve a high CTR. So does the number of target audience affect your CTR? --> (Less equals more???). I would have to say that the Harry potter fans in the USA would be in the millions so your target audience would be in the millions wouldn't it?
3. How to keep a consistent CTR? I have seen my CTR jump from .26% to .16% to .12% then jump up again then down again back and forth and never really consistent. I have been pausing and activating my ads back and forth so can this be causing it?
4. When to delete an ad? I usually wait to get at least 7500 impressions first and if the ctr is below .1% after 7500 impressions I pause/delete the ad and or another way is, I wait to recieve 30 clicks first and if it's below .1% I delete. What do you guys do? I don't want to fall in love with a campaign or ad and hope that things will get better..
5. Do you guys test everything on the ad as in images, headlines, and text ad copy? Is it worth it to test all 3?
6. When you start out your bid and I would assume that you start low and go up until you start seeing impressions, do you ever lower your max cpc once facebook lowers your bid price? Some has said that Facebook doesn't like it when you start to lower your cpc and has seen a reduction in impression by doing so, has anyone experienced this?
7.How accurate is the demographic info of Facebook responder demographic ad report vs quantcast/google ad planner based on your experience? By the way profile report is gone, that sucks.
8. Adding interests/keywords - Can adding too many or too little interests hurt your CTR? What's your strategy for this?
9. CPC vs CPM - All I can say is that I haven't heard a lot of positive things about CPM on Facebook so I have been sticking with just CPC.
10. How many ads do you test under one campaign and the daily budget you set for it? What I've been doing is creating 10 ad variations and used $50 as my daily budget so about $5 per ad just to collect data.
11. Day parting - Anyone using day parting script that works?
Well this is my first post and my first day here and I'm already liking what I see 
so im clicking the like button right now.
whoa thats a lot of questions.. Def take some time and read through the FB/POF section it will answer most of those but to address a few...
Taking your harry potter interest example... yes that keyword will have millions of users in the reach. But something to consider is that just making ads based around the harry potter movie may not guarantee a high CTR. The reason being that millions of people "like" or will mention harry potter, but not all are necessarily "die hard" fans that will be attracted by any ads about harry potter. Don't let reach numbers influence your wilingness to run a campaign to greatly. I made that mistake when i started on FB ads and sure enough some of my first profitable campaigns were in demos of only 20-30K. (i ran highly targeted ads, got high CTRs, and scaled laterally)
but how highly targeted can you get? For the harry potter if you are targeting women how do you know to target women interested in men and not lesbians? Would you just test that too?
it's going to totally depend on the offer your promoting, angle you take etc, I doubt "interested in" as far as sexual preference goes would be worth split testing in a harry potter campaign.. that is unless of course you are running some kind of wacky dating spin angle involving harry potter.
so no one else has any inputs on these questions?
Hey vue, take some time to slow down and read some threads on this forum, alot of your questions are answered in these threads.
http://stmforum.com/forum/showthread...mp-A-Thread%29
http://stmforum.com/forum/showthread...o-Facebook-Ads
http://stmforum.com/forum/showthread...ut-Your-Losses
Not sure about the day parting script. Those would be included in whatever FB ad upload tool you are using...
yeah I just got done reading half of the threads in the facebook/pof area should of done that first cause most of my answers I found them already but I wished they were marked as sticky though..
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