Auction or Fixed pricing on Facebook ads (4)
Hey guys
I tried to do a quick google search on this, but I couldn't find much on google about this topic.
I have a client who wants me to start paid facebook advertising for them. Both my client and I are well aware that I have 0 experience in this realm (I do web design for him) but I thought I'd give it a shot.
So what I did was just set a simple $20 campaign trying to drive likes to my facebook page. I read over here on the viperchill blog (where I found this forum) - http://www.viperchill.com/ppc-case-study/ that you can actually get really low pricing for this because your keeping traffic within facebook.
So you'll see from my first attached screenshot, I tried to release a campaign with 4 different images, but all of the same copy to see what images worked. As you can see, I have two images out of the 4 that received a CTR that I'm fairly happy with. The only thing I'm not happy with is the cost that I'm paying for a like on facebook. I have absolutely no idea how to set up pricing in facebook. On the viperchill blog, they seem to be getting likes at 7 cents and 4 cents a pop, but I'm paying a little under a dollar for one like.
Any help with how to set up facebook ad pricing would be appreciated!
Thanks for your time
Use auction.
How much you pay per like/click is going to come from a combination of advert performance and ad costs, which are influenced by the level of competition in the demo you have targeted.
If likes are too expensive, try split testing different bids, a different bidding mode (including oCPM weighted toward social/clicks), or address the root cause of the problem - your ads.
Split test ads and find those that give you the best cost per like.
There's not much you can do to drastically reduce cost per like if your demographic is highly competitive.
Thanks for your help Zeno, I'm starting to understand now 
I have another question while you're here, if you don't mind. I've seen a lot of buzz about teespring and other affiliate programs. How does one advertise these on facebook via a campaign because if your goal is a website conversion or a click to the website, you must be able to link the advertisement to a facebook post. Do you create some general facebook page and a post and attach the paid advertisement to that post? Doesn't that turn people off seeing an ad from a funky facebook page rather than the real company where it came from?
Thanks for your help!
You need a page for any news feed ads.
So yes, just make a random but relevant page.
Then use unpublished page posts, which you can create via the power editor.
People generally won't care where the post has come from if it interests them. People see ads and posts from pages they've never seen before, every day, so it's not abnormal.
Just don't advertise T-shirts on a page called "Obama is an Asshole" because that will detract from your ads message...
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