WHEN is the right time to cut a campaign? (4)
Hi all,
I just started this campaign yesterday. It is a mobile sweepstake offer.
The payout is $0.08
Here is a screenshot at Decisive
With that many clicks and no conversion, is time to cut the campaign? Especially since I spent way more than the payout.
Any suggestion what I should do next? Thanks.
Your data is far too simplified to make decisions from.
How many angles have you tested?
How many banners?
Is the offer proven?
How many placements have given this traffic? Have you optimised them at all?
What optimisations have you done?
As it stands 99% of your traffic could from one low quality placement, we simply don't know.
I would focus on several things first:
1) Split campaigns into wifi/carrier and site/app (giving 4 initial splits) from the beginning
2) Test several angles
3) Optimise placements and look at global spend/revenue at say $10-20 spend to get an idea of angle potential.
There are so many variables in mobile that you can't really look at broad campaign wide stats without first diving into the data pond!
Thanks Zeno for your suggestion.
I've split the campaigns into 4 with 4 different banners.
But may be the offer is not that great. I'll try your suggestions on another offer and see if shows better result.
Zeno really covered it!
Overall you need a LOT more clicks and to test a lot more types of variables; landers/angles/banners.
Did your AM tell you the offer is converting (usually theyre telling the truth since it benefits them too)
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