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App Installs: Should I go CPM or CPC? (3)

08-04-2014 04:38 AM #1 sanjeevan (Member)
App Installs: Should I go CPM or CPC?

Hello,

I am in the third stage of cutting the fat off a campaign. I have a question regarding what to opt for when buying impressions. From the data I collected I noticed that the highest converting placements had CTR around .43%. After cutting placements i noticed the volume was choking. Now I need to bump up the bids to get more traffic. What do you guys recommend CPM or CPC?

Ad Network: Decisive

**When I began campaign I was using SCPM

My main vertical of focus is app installs. Should I primarily focus using CPC or CPM for these types of campaigns?

Thanks!

08-04-2014 05:53 AM #2 vidivo (Member)

Try both and tell us

08-04-2014 08:12 AM #3 iAmAttila (Veteran Member)

Cpc determine your highest ctr banners then go to cpm using those to get cheaper clicks

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