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Is DATING your niche? Do You use The 3 Questions LP? BET You didn't know this one! (12)

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I have 3 questions for you...


Is Dating Your Niche?

Do you use the 3 questions landing page, you know where they ask are you 18, blah blah blah..?

Have you ever wondered whats the point of those retarded questions?


If you answered YES to all three, then read on, this will help you!


This was a really interesting AHA moment for me and thought I'd share!

I'm just like you, I don't know everything, but each and everyday as I read more of the books recommended by great STMers; I continue to get better and more wise at this media buying thing ..!

And You can too!

SO I'm reading this book called adweek, it's a freaking great copywriting book, and I'm only on chapter 10...

but i just had an AHA moment that made me realize why the hell the Questions on these dating landers are so important

not only that, it made me realize why you can't just put any kind of question, and why what the visitor selects as their answer matters..

Wondering what it is? It is leading the visitor/lead into the sale/conversion by asking him questions where the answers are always YES.

The author of this book explains that this is a very important fundemental of great copywriting - you want the visitor/potential lead to build confidence by agreeing with you - you do this by asking questions where the obvious answer is YES, that way eventually when you get to the part where he has to sign up - it will be drilled into his head through repetition and will be a no brainer for him to say YES to filling your lead form.

I invite you to do a test:

Change all the questions on your lander so that the answers are YES to them by the majority. Then when they go through the sequence of answering YES, ask them if they want to FUCK A MILF IN CITY or whatever and then make the button YES, I DO WANT TO FUCK A MILF! (or something along those lines.

Now, take this idea, and split test it with a lander where the questions will have NO answers as well (ie Do you have an STD) and share your findings. I'm pretty sure the YES will get you better CR than the ones where you have a NO response in the question/answer sequence.


All the best,

-Attila

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little micro-commitments... love it! whats the book called by the way?

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There is actually a lot more more going on here than just seeking to gain an initial "Yes" consent.

If that was the only objective, this could be achieved by asking questions like:

"Is Obama the President of the United States?"

"Does 2+2 = 4?"

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But those questions are unrelated to the offer, so how would they be relevant to warming up the prospect to the idea of doing what you want them to? (in dating case, fill out lead form to sign up)

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Attila is a bit more complex than just a yes, those questions are not about the answers at all,
they are meant to disrupt the users comfort zone , then suggest / imply something that could be realstic (although its far fetched) and usually towards the end also to squeeze the user into acting right now via scarcity or time limit method.

I think Finch explained the classic adult rule system very well in one of his premium posts.
Essentialy the rule system uses same psychological approach as the infomercial tv ads or the doodle vidoes that seems to be popular in the past year,
excepts it skips all the mumbo jumbo and presents it in 3 or so simple questions

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I remember finchs analogy as i read and re read it. But this adweek book opened up the idea that maybe it does matter whether those questions produce consistent yes answers.. which lead into a question which will be answered yes to increase cr.

Guess a split test can give real data driven answer to this one. Would love to see someone run it.

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Believe he's talking about this one

Joe Sugarman is great... This particular book is all about the "slippery slide" -- where one sentence's only objective is to lead you to read the next.. and the next... and the next. Great read, recommend it as well

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The "Yes" factor has been mentioned in a few books, notably "Yes!: 50 secrets from the science of persuasion", if I recall.

It's very solid and definitely works.

However, as cmdeal says, there's a lot of other factors to consider in the rules lander too - see Finch's excellent post at http://stmforum.com/forum/showthread...to-Make-it-Pay

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I have read about these psycho "yes" many years ago, but I came up with some great questions where even the last question needed a "no" answer and it beats all the others.
However, I will change the question a bit so "yes" is the final answer and compare the landingpages for you...

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That is really one of the most insightful and trenchant posts on STM.

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Awesome thread I had not seen Finch's post either, this has really got me thinking!

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The questions on any landing page in the past have always been to make the end goal seem more real.

The idea behind it is to let the user know that they can't just get the cookie at the end, they need to be accepted by answering the questions. It makes the end goal seem like it was earned, or atleast the right fit for the user based on how they answered the question.

ex:
You can't join this dating site unless you fit the requirements.
or
These diet pills aren't for you unless you live in X area and are X weight

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